evolution of theories

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  • THE EVOLUTION OF MY THEORIES RACHEL BOTSMAN

  • WE ARE AT THE START OF A COLLABORATIVE REVOLUTION THAT WILL BE AS BIG AS THE INDUSTRIAL REVOLUTION.

    RACHEL BOTSMAN 2009

  • 2009: COLLABORATIVE CONSUMPTION In 2009, I began exploring key questions that led to the idea and book on collaborative consumption: How would technology change not just what we consume but how

    we consume? We are sharing music, videos, knowledge; what was next? What would the concept of ownership mean in the digital age?

  • COLLABORATIVE CONSUMPTION

    The reinvention of traditional market behaviorsrenting, lending, swapping, sharing bartering, giftingthrough technology, taking place in ways and on a scale never possible before.

  • 2010-2012: THE SHARING ECONOMY The term The Sharing Economy started to take hold in 2010. It is an economic system largely based on peer-to-peer marketplaces that depend on the social glue of trust between strangers. The providers in these marketplaces are often referred to as micro-entrepreneurs. (E.g. Airbnb hosts, Etsy sellers, Lyft drivers.)

  • SHARING ECONOMY An economic system based on sharing or renting underutilized assets directly from individuals for monetary or non-monetary benefits.

  • THE SHARING EVOLUTION

  • MICRO-ENTREPRENEURS

    Empowering people to make and save money from their existing assets.

  • 2012: REPUTATION CAPITAL We are at the start of a profound shift from trusting people more than corporations or government. This new era of trust needs a measure, namely reputation capital. Books, music, knowledge, photos have digitized; identity, trust and reputation next. I believeitwill transform how we think about wealth, power and personal identity in the 21st Century.

  • REPUTATION CAPITAL

    The worth of your reputation behaviors, capabilities and values across communities and marketplaces.

  • 2014: COLLABORATIVE ECONOMY At the start of 2014, I expanded my focus to look at how decentralized networks of connected people who create, distribute and consume value in ways that bypass traditional centralized institutions - are starting to change sectors such as finance, manufacturing and education. Ripe for disruption by this model are systems with waste, redundant intermediaries, complexity, limited access and broken trust.

  • COLLABORATIVE ECONOMY

    An economic system of decentralized networks and marketplaces of connected individuals creating value in ways that bypass traditional institutions.

  • 2015: THE IMPLICATIONS. I am currently focused on looking at the positive and negative eects the collaborative economy will have on society, the economy and culture. Warts and all

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