evolution of theories 2010-present
out of 34
Post on 06-Aug-2015
Embed Size (px)
- 1. THE EVOLUTION OF MY THEORIES RACHEL BOTSMAN
- 2. WE ARE AT THE START OF A COLLABORATIVE REVOLUTION THAT WILL BE AS BIG AS THE INDUSTRIAL REVOLUTION. RACHEL BOTSMAN 2009
- 3. 2009: COLLABORATIVE CONSUMPTION In 2009, I began exploring key questions that led to the idea and book on collaborative consumption: How would technology change not just what we consume but how we consume? We are sharing music, videos, knowledge; what was next? What would the concept of ownership mean in the digital age?
- 4. COLLABORATIVE CONSUMPTION The reinvention of traditional market behaviorsrenting, lending, swapping, sharing bartering, gifting through technology, taking place in ways and on a scale never possible before.
- 5. 2010-2012: THE SHARING ECONOMY The term The Sharing Economy started to take hold in 2010. It is an economic system largely based on peer-to-peer marketplaces that depend on the social glue of trust between strangers. The providers in these marketplaces are often referred to as micro-entrepreneurs. (E.g. Airbnb hosts, Etsy sellers, Lyft drivers.)
- 6. SHARING ECONOMY An economic system based on sharing or renting underutilized assets directly from individuals for monetary or non-monetary benets.
- 7. THE SHARING EVOLUTION
- 8. MICRO-ENTREPRENEURS Empowering people to make and save money from their existing assets.
- 9. 2012: REPUTATION CAPITAL We are at the start of a profound shift from trusting people more than corporations or government. This new era of trust needs a measure, namely reputation capital. Books, music, knowledge, photos have digitized; identity, trust and reputation next. I believeitwill transform how we think about wealth, power and personal identity in the 21st Century.
- 10. REPUTATION CAPITAL The worth of your reputation behaviors, capabilities and values across communities and marketplaces.
- 11. 2014: COLLABORATIVE ECONOMY At the start of 2014, I expanded my focus to look at how decentralized networks of connected people who create, distribute and consume value in ways that bypass traditional centralized institutions - are starting to change sectors such as nance, manufacturing and education. Ripe for disruption by this model are systems with waste, redundant intermediaries, complexity, limited access and broken trust.
- 12. COLLABORATIVE ECONOMY An economic system of decentralized networks and marketplaces of connected individuals creating value in ways that bypass traditional institutions.
- 13. 2015: THE IMPLICATIONS. I am currently focused on looking at the positive and negative eects the collaborative economy will have on society, the economy and culture. Warts and all
View more >