Event Showcase

To rnament HistorTournament HistoryThe Solheim Cup began in 1990 and was founded by Karsten Manufacturing Corporation (KMC) - makers of PING golf equipment Team match Europe vsCorporation (KMC) makers of PING golf equipment. Team match Europe vs USA with the best female professional golfers in the world. Twelve players in each team. Biennial tournament. The event has seen immense growth over its 15 years and the first event in Lake Nona, Florida15 years and the first event in Lake Nona, FloridaTournament History – Match StatusDate Venue Europe USA 1990 Lake Nona, Florida 4.5 11.51992 Dalmahoy, Edinburgh 11.5 6.51994 Greenbrier, West Virginia 7.0 13.01996 Marriott St Pierre Hotel, Wales 11.0 17.01998 Muirfield Village Golf Club, Ohio 12.0 16.02000 Loch Lomond Golf Club, Scotland 14.5 11.52002 Interlachen Country Club, Minnesota 12.5 15.52003 Bärseback Golf & CC, Sweden 17.5 10.52005 Crooked Stick Golf Club, Indiana 12.5 15.52007 Halmstad Golfklubb, Sweden 12.0 16.02009 Rich Harvest Farms, Illinois 12.0 16.0Overall 3 8

The Solheim Cup Fact SheetpEvent: The event was founded by Karsten Solheim, the creator

of Ping, in 1990 and is played biennially. It is the most g, p y yprestigious team event in Women’s Professional Golf

Dates in 2011: September 23 -25, 2010. Killeen Castle, Dunsany, Co. Meath IrelandMeath, Ireland.

Prize Money: None.Trophy: Perpetual Trophy made exclusively for the event by

Waterford GlassTeams: The 12 leading Lady Professionals for USA and EuropeSpectators: Over 100 000 fans have attended the last three SolheimSpectators: Over 100,000 fans have attended the last three Solheim

Cup eventsPING Junior Solheim Cup: Mirror format to The Solheim Cup for girls Under 19

played at a club nearby immediately prior to The Solheim Cup.

Tournament Format

Day 1 Four foursome matches (morning)Day 1 Four fourball matches (afternoon)Day 2 Four foursome matches (morning)Day 2 Four fourball matches (afternoon)Day 2 Four fourball matches (afternoon)Day 3 Twelve single matches

Europe v USAp

The Players The Leading Female Professional Golfers in the WorldThe Leading Female Professional Golfers in the World

Passion, Excitement & Emotion ,

Style, Golf & Professionalismy ,

The Fans

Tournament Growth - Spectatorsp• In 2002 Interlachen CC, Minnesota 70,000 spectators• In 2003 Bärseback G&CC Malmo 100 000 spectatorsIn 2003 Bärseback G&CC, Malmo 100,000 spectators

– First ever to be sold out!• In 2005 Crooked Stick GC, Indianapolis 103,000 spectators

Sold out 9 months in advance– Sold out 9 months in advance • In 2007 Halmstad GC, Sweden, 100,400 spectators • In 2009 Rich Harvest Farms, Chicago, 120,000 spectators

2009 – Rich Harvest Farms, Spectator Breakdown2009 Rich Harvest Farms, Spectator Breakdown

Monday 4,000Tuesday 9,500yWednesday 10,000Thursday 15,000Friday 25 000Friday 25,000Saturday 27,000Sunday 29,500Total: 120,000

Spectators - Statisticsp• On Site Spectator Research from Halmstad in 2007• TUI research has estimated that an economic turnover of in excess of €8

million for solely the town of Halmstadmillion for solely the town of Halmstad • If took into consideration the Halland Region then figure would continue to

rise83% f ithi S d (87% i ’03)– 83% came from within Sweden (87% in ’03)

– 5% came from Denmark, Norway, Finland, Iceland– 5% came from UK – 4% came from USA (2% in ’03)– 3% other Europe

Spectators - StatisticspOn Site Spectator Research from Rich Harvest Farms in 2009

Demographics, attendees –

• 42% - Illinois, 5% - Wisconsin, 5% - Indiana, 5% - Michigan, 2% -42% Illinois, 5% Wisconsin, 5% Indiana, 5% Michigan, 2% International

• All 50 States represented• 64% Female attendees• 64% Female attendees• 57% of attendees have household income between $75,000 - $249,000• 40% of attendee’s profession is Professional• Average stay was 5 days

Media Review/Impactp

Websites 2007www.solheimcup.golf.se• Total number of users 177,945 (’03)

www.lpga.com• Total number of users 70,204 (’03)• Total number of users 214 474 (’07)• Total number of users 259,518 (’07)

• Up 45%

• Total number of users 214,474 ( 07)• Up 205%

• Page impressions 1,174,875 (’03)• Page impressions 3,341,867(’03)• Page impressions 5,617,297(’07)• Up 68%

g p ( )• Page impressions 2,123,817 (’07)• Up 80%

www.ladieseuropeantour.com• Total number of users 56,507 (’03)• Total number of users 108,208 (’07)• Up 91%

• Page impressions 2,193,492 (’03)g p , , ( )• Page impressions 3,457,891 (’07)• Up 58%

Websites 20092009 vs 2007

• Almost 6.9 million page views to the entire site during the week. This was up 224% compared to 2007.

• Over 558 000 weekly unique visitors This was up 160%Over 558,000 weekly unique visitors. This was up 160%.• Leaderboard recorded over 4.3 million page views and was up 378%.• The Solheim Cup main page recorded over 569,000 page views and was up

265%265%.• Traffic to the home page was up 140% with 465,000 page views

Websites 20092009 vs 2005

• Overall page views were up 62%• Overall weekly unique visitors up 103%• Leaderboard page views up 92%• Leaderboard page views up 92%• Leaderboard unique visitors up 189%

Websites 2009International Traffic increases –

• U.S. 57.3%• Great Britain 12.1%• Sweden 8 5%• Sweden 8.5%• Canada 5.1%• Norway 3.1%

Daily Page views Breakdown -

• Tuesday 8/18 - 128,572 Wednesday 8/19 - 153,153• Thursday 8/20 - 239,075 Friday 8/21 - 1,685,510

S t d 8/22 1 916 699 S d 8/23 2 247 147• Saturday 8/22 - 1,916,699 Sunday 8/23 - 2,247,147• Monday 8/24 - 501,203

Television Coverage in 2007g• Over 619 hours of coverage broadcast worldwide (369 hrs live plus 242 hrs re-

air/highlights) (243 hrs in ’03)• Coverage was distributed to an estimated potential household reach 397 954 800• Coverage was distributed to an estimated potential household reach 397,954,800

million (160 million hhd ’03)• Total of 602,026 seconds of brand exposure during coverage (206,195 seconds in

’03)03)• Total brand exposure produced a gross global media value in excess of 8.9 million

euros 83 million SEK (5.7 million Euros in ’03)• Coverage on the Golf Channel, Sky Sports, SvT, EspnGolf+, Viasat Sport, Sports

ESPN, SBS Golf Channel, CNBC Europe / Asia, Fox Sports

Television The 2009 Solheim C p E ropean Distrib tionThe 2009 Solheim Cup European Distribution

Country Broadcaster Homes ReachEUROPE

LIVEUK Sky 8,441,000Ireland Sky 456,000P t l S t TV 580 000Portugal Sport TV 580,000France Canal + 3,800,000Spain Golf + 1,800,000Finland Urheilukanava 1,800,000Sweden Viasat 1,440,000Sweden Viasat , ,Denmark Viasat 720,000Norway Viasat 800,000Germany Premiere (TBC) 3,522,000

HIGHLIGHTSPan-Europe CNBC Europe 110,000,000

NEWSSNTV Approx 1,037,534,190 Reuters 110 TerritoriesEurosport News TBCEurosport News TBCGillette World of Sport (Selected events) 180 Territories

Television – The 2009 Solheim Cupp

The Golf Channel (USA) viewership 2009 vs. 2005 – Sunday viewership for 2009 was more than double that of 2005:viewership for 2009 was more than double that of 2005:

Friday: No change (2009 & 2005: 257,000 HH)Saturday: + 33% (2009: 484 000 vs 2005: 365 000 HH)Saturday: + 33% (2009: 484,000 vs. 2005: 365,000 HH)Sunday: +106% (2009: 758,000 vs. 2005: 368,000 HH)Total: + 43% (2009: 470,000 vs. 2005: 329,000 HH)

Television – The 2009 Solheim Cupp

Summary of American TV Performance in 2009

• Most widely televised women’s golf event in the world, on the Golf Channel in the USA

• The final round was the 2nd highest rated non-primetime sports programme US cable and 5th highest rated sports programme on cable for the Sunday.

• Saturday was the longest telecast of continuous live golf in Golf Channel y g ghistory (12 hours)

• Year on Year – Golf Channels total viewer figures increased by 38% when Solheim Cup figures are included.Solheim Cup figures are included.

Tournament Growth – Media & Newspapers 2005p p• 350 accredited media representatives:

– News agencies: Associated Press, Reuters• In US over 40 plus major newspapers covered the matches:

– USA Today, Dallas News, Indianapolis Star, Chicago Tribune, New York Times, Los Angeles Times, International Herald Tribune, The Enquirer

• In Europe: The Times, The Telegraph, The Sun, Aftonbladet, Dagens Industri, L’Equipe, La Libre, Mundo Deportivo, Telegraaf

• Rest of the world: Bangkok Post, China Daily, Taipei Times, The NewRest of the world: Bangkok Post, China Daily, Taipei Times, The New Zealand Herald, The Australian

National Press in 2007• In Sweden more than 116 newspapers covered the tournament, including:

– Aftonbladet, Dagens Nyheter, Svenska Dagbladet, Expressen, Goteborgs-, g y , g , p , gPosten, Hallandsposten, Sydsvenska Dagbladet, Dagens Industri, Stockholm Metro

• Produced in excess of 740 clippings (50% including photography)

International Press in 2007• The Solheim Cup was covered in more than 35 countries, including Denmark, Norway,

Finland, UK, USA, France, Spain, Canada, China, Australia!• News Agencies: Reuters Associated Press• News Agencies: Reuters, Associated Press• In the UK more than 150 newspapers covered the tournament, including:

– The Times, Daily Mail, Daily Telegraph, Daily Mirror, Evening Standard, The Sun, The Guardian Daily Record Irish ExaminerGuardian, Daily Record, Irish Examiner.

• Produced in excess of 900 clippings • In the USA more than 40 major newspapers covered the tournament, including:

– Newark Star-Ledger Chicago Tribune New York Times New York Post Orange– Newark Star-Ledger, Chicago Tribune, New York Times, New York Post, Orange County Register, Los Angeles Times, San Francisco Chronicle, Houston Chronicle, Arizona Republic

• In the USA magazines covered the event including;g g;– Sports Illustrated Golf Plus, Golf World, Golf Week, Golf Digest, Golf for Women, Golf

Magazine• Growth!

– 2003 3,500 articles circulation 73,7 million– 2005 4,288 articles circulation 110 million– 2006 / 7 4,499 articles circulation 130 million

Print

Key papers covering Solheim Cup:

International Press in 2009•Over 600 million in combined newspaper circulation (that includes papers that had more than one mention of The Solheim Cup)•Over 2,200 clippingsOver 2,200 clippings

Including –

USA bli ti S t Ill t t d USA T d B t Gl b Chi T ib N Y kUSA publications - Sports Illustrated, USA Today, Boston Globe, Chicago Tribune, New York Daily News, London Times, Dallas Morning News, Golf World, Los Angeles Times, Miami Herald, New York Times, Philadelphia Daily News, Toronto Star, Washington Times, New York Post, Orange County Register, Canwest News Service, Honolulu Advertiser, Arizona RepublicPost, Orange County Register, Canwest News Service, Honolulu Advertiser, Arizona Republic

International –

I i h E i I i h I d d t I i h Ti D il M il L d Ti Th G di D ilIrish Examiner, Irish Independent, Irish Times, Daily Mail, London Times, The Guardian, Daily Telegraph, Daily Star, Associated Press, Agence France Press, Reuters, Scotland Herald, Yorkshire Post

More Than Just a Golf Tournament – Gala Dinner

Opening and Closing Ceremoniesp g g

Juniors Welcome With Activities Created For ThemAn E ent For All The FamilAn Event For All The Family

Juniors• In Europe over the recent matches, 12% of spectators were

aged between ages of 13 – 18. This increases as children g gunder 13 yrs entered for free.

• 8 000 juniors visited the Junior Camp!8,000 juniors visited the Junior Camp!• 10,000 juniors were face painted!

Commercial Activation

Images From The Courseg

Ping Junior Solheim Cup Eventg pThe Event• Top 12 U.S. Junior Girls vs. Top 12 European Junior Girls Age 13-18• Inaugural event in 2002augu a e e 00• Series 3-2 after USA’s success in Chicago 2009• Competition staged prior to The 2011 Solheim Cup at a nearby course

2011 V I C t M th I l d• 2011 Venue – In County Meath, Ireland.• Many stars of the full Solheim Cup have played in the early matches• Established as the leading girls team competition in the world

Previous Venues – 2007, Halmstad GC, , ,

Killeen Castle, Ireland venue for 2011,

Killeen Castle, Ireland venue for 2011,

Killeen Castle, Ireland venue for 2011,

Commercial Model

Event RequirementsEvent Requirements

• World class golf course• LET’s appointed agronomist to have overall control of golf course• LET s appointed agronomist to have overall control of golf course

preparation • Good viewing facilities• Secure siteSecure site• Suitable areas for media centre, tv compound and spectator village• Accommodation for teams, caddies and officials on-site/close-by• Accommodation for media & tv, sponsors and spectators within 30-Accommodation for media & tv, sponsors and spectators within 30

60 minute radius • Close proximately to International airport• Strong transport networkg p• Ability to attract 30,000 spectators a day• Commitment from local and national government for the project

Commercial Model

LET wish to maximise commercial return from the event in 2015 for theLET wish to maximise commercial return from the event in 2015 for the development of ladies professional golf in Europe. Areas will include –

• Rights Fee• Rights Fee• Commercial sponsorship• Value in kind• TravelTravel• Ticketing• Hospitality• MerchandiseMerchandise• Publishing• Commitment to Ladies European Tour event(s) & Access Series• PR Activation for The Solheim Cup and the Ladies European Tourp p• Development of women’s and junior golf in your region/country

Commercial Model

Present revenue and sponsorship structurePresent revenue and sponsorship structure

• 4 Global Partners contracted across European and USA Matches, (PING, Rolex AIB & TBC)Rolex, AIB & TBC)

• Host Country, Region & Venue• Official Sponsor, sold on an event by event basis• Official Supplier sold on an event by event basisOfficial Supplier, sold on an event by event basis• Additional revenue opportunities include –

• Ticketing• HospitalityHospitality• Merchandising• Publishing• New Media

All TV rights remain with the Ladies European Tour and LPGA

Commercial Model

TimescalesTimescales

• Expressions of interest currently being received from interested parties• Decision on process expected in coming month• Decision on process expected in coming month• Appointment of host venue for the 2015 Matches likely to be 2011 subject

to contract