event promo package – case study carolyn siha study.pdf · 2 event promo package – case study...

Event Promo Package – Case StudyCarolyn Siha

2 Event Promo Package – Case Study

Project Statement 2Interviews & Opinions 3Previous Promo Materials 4Inspirations 6Thumbnails & Sketches 8Illustration 10Collateral Pieces Poster 11 Auction Catalog 12 Bid Card 13 Menu 13 Mailer (Invitation, RSVP, and Envelope) 14

Table of Contents

2 Event Promo Package – Case Study Event Promo Package – Case Study 3

Project Statement

Company: Gage Academy of Art is a non-profit organization dedicated to providing classical training to contemporary artists. It is a learning community passionate about the many ways art changes lives. Gage Academy of Art’s studio programs offer hands-on, rigorous training in the techniques of drawing, painting and sculpting. They believe that one’s talent emerges naturally as their skills grow and the only prerequisite for their courses is the desire to learn. The organization offers adult programs, youth programs and art tours. Gage became a national resource for artists who seek quality arts education and professional development opportunities. At Gage, teaching art will always mean expanding minds and hearts as well as training eyes and hands.

Problem: Gage’s Academy of Art’s founders Gary Faigin and Pamela Belyea have a Spanish-themed event coming up. The Gage Collector’s Gala — Art Auction & Benefit, the academy’s major fund-raiser event, needs promotion in a manner that speaks to the theme.

Opportunity: This problem gives me the opportunity to create a concept that promotes the event and embodies its theme.

Solution: I created a promotional package that not only communicates the organization’s mission, but also reflects the event’s theme. I built my concept around the Spanish culture and its different manifestations: the Flamenco dancer and the Spanish fan.

Pamela Belyea - Gage Academy of Art - Executive Director & Co-founder: Our role here at the academy is to glorify art and provide an opportunity for the community to experience the many ways art changes lives. Gage Collector’s Gala Art Auction and Benefit is our major fund-raiser event and we aim at raising at least $200,000 through raffle tickets, tickets sales, art sales, and donations.

Jim Kelly, 4Culture Executive Director - Donor & Supporter: I think one of the aspects of Gage that distinguishes it from other art schools is its commitment to youth. In the year 2000, it established the InterCity Project, a year-long program of intensive art classes for homeless youth and established youth programs providing in-school specialists and free after school visual arts classes at five elementary schools in the Seattle School District. Besides after-school and weekend youth classes, the school now offers a popular, free Friday night program, Teen Art Studios, for teens to socialize and explore their own creativity. Also, in June of every year, Gage hosts its “Best of Gage” annual student show and open house. Gage has become more than an arts school. Its founders, Gary Faigin and Pamela Belyea, have created a community center focused on visual art that serves artists from age 6 (youngest) to 86 (oldest) and a vibrant hub of activity on Capitol Hill in Seattle. My organization, 4Culture, is proud to support Gage Academy financially to help it continue its work in the service of the citizens of Seattle.

Jennifer Dave - Instructor at Gage: I am a current teaching artist and lecturer at Gage Academy of Art. My experience at Gage over the past three years has been thoroughly positive. The passion and engagement in arts education that I have witnessed from my colleagues is refreshing, challenging, and inspiring. An important element of Gage is that it provides a supportive environment for instructors that are also working artists - providing opportunities to show and discuss our works/research with the student body and the larger public. This creates a meaningful dialog and curiosity for learning between students and instructors. Gage is an asset to the Seattle arts community.

Alfonso - Volunteer: I have always been a proponent of providing artistic outlets for adults as well as children. Gage takes this one step further by combining the excellence of world recognized artists to teach and provide inspiration to generations of aspiring artists. As a subject too often lopped off school budgets, the need for art education has never been greater. Without it the density of the fabric of our cultural life is greatly diminished.

Rachel - Client: My children have attended Youth Programs at Gage over the past decade. The programs are well taught, well organized and provide real educational value. In fact, the teaching artists at Gage are incredible! I have been impressed with their passion about arts education and the breadth and depth of their visual arts curriculum.

Research:The word “gala” means a fair, festival, carnival, party, celebration.

Descriptive words:ClassyElegantTraditionalArtisticExpressiveSophisticatedHas to appeal to Contemporary individuals

Promotional activities done in the past: » Save the Date » Invitation with guest registration info and return envelope » Posters » Digital signage » Web banners » Menus » Magazine ads

The Nintendo Corporation, Andaluca, and Ilahie are major sponsors of the event. The event will feature prizes and great food. A mere 300 guests will have the opportunity to celebrate with art and style. Tickets are $175 for one Gala Guest, $300 for one Special Guest, and $1000 per couple for a VIP Guest Package.

Interviews, Opinions


Previous Promo Material


Inspiration


Thumbnails & Sketches


Illustration Collateral Pieces

Poster: Original Size is 14” x 17” This is 20% of the original size. The poster will be displayed school-wide two weeks before the event.

Gage Collector’s Galaart auction & benefit

Friday, March 4, 2011

St. Mark’s Cathedral Sanctuary 1245 10th Ave. EastSeattle, WA 98102

gageacademy.org/auction


345

Collateral Pieces

Auction Catalog: Original Size is 10.5” x 7” (when closed). This is 30% of the original size. Bid Card: Original Size is 5.5” x 4.25” This is 55% of the original size.

BenefactorsJoyce Allen

Ida S. Cole

Kenneth S. Rosen

Anne Steele

foundersPamela Belyea, Executive Director

Gary Faigin, Artistic Director

Board of trusteesLorri Falterman, President

Julie Tall, Vice President

Brent Reys, Treasurer

Llewellyn Matthews, Secretary

Greg Eastman

Ellen Evans

Ted Kutscher

Erin Moyer

Susan Torrance

Richard V. West

auctioneerMacKenzie Allen

readerTyler Steele

2011 gala teamJulie Tall, Chair

Pamela Belyea, David Dwyer,

Lorri Falterman, Erin Moyer,

Anne Norberg, Megan Kuensting,

Kathleen Moore, Charlie Spitzack,

Erin M. Schadt

masterpiece payment planAt Gage, our mission is to both help develop great artists and help make art accessible for everyone. The

Masterpiece Payment Plan is our way of helping connect great collectors with great art in an affordable

way. At the auction check out, guests may select this payment option for artwork purchases:

› 25% deposit paid at the Gage Collector’s Gala.

› 25% payments on April 1, May 1 & June 1 2011.

› After the artwork is paid in full, guests may take the artwork home.

payment plan terms: › Artwork must be purchased on a Visa, Mastercard or American Express credit card.

› All post-auction payments are charged automatically.

› Purchasers forfeit artwork that is not paid in full by June 1, 2011.

› A $25 payment plan fee will be charged for each artwork bought at auction.

› Masterpiece Payment Plan purchases must be picked up from Gage by June 30, 2011.

› Gage will charge no interest using the Masterpiece Payment Plan.

Pledges to the Fund a Need or other auction luxuries must be paid in full the auction’s night.

Thank you to the artists who so generously donated their artwork!

Auction RulesAll guests will be given a bid card on entry.

You will use this number to bid with. We suggest you

write your name on the back if the card so we can get it

back to you in case you misplace it. Your high bid on live

or silent auction items is a commitment to purchase that

item. Bidding is only counted when you write your bid

number and amount on a silent auction form or by displaying

your bid card to the auctioneer in the live auction.

We reserve the right to withdraw items from the auction, or

add items to the auction, at any time or without notice.

All items are sold as is, without warranty.

The value listed is our best estimate of fair market value.

However, auction items have not been professionally appraised.

Live Auction RulesTo bid on an item, simply show your bid card to the auctioneer.

Bids will be accepted until no one bids further, in which

case the item will be declared sold to the high bidder.

Silent Auction RulesItems offered in the silent auction will have

silent auction bid forms attached to them.

You may bid by simply adding your bid number

to the minimum bid, or if that has already been

taken, by adding your bid number and a higher bid

amount on the line below the existing high bid. Please observe minimum bid and bid increment

amounts noted on the form. Please write legibly so that your bid may be properly accounted. You

may purchase the item outright by putting your bid number next to the “Buy It Now” amount.

You may bid anytime during the evening up until closing time for the Silent Auction.

Closing time will be announced by the auctioneer. On closing, all bid forms will be picked

up for processing. You may inquire if you have won something at the cashiers table.

Please allow 20-30 minutes time for the cashiers to process the forms after the closing.

Thank You to the Gage StaffGary Faigin, artistic director

Pamela Belyea, executive director

Anne Norberg, development director

Kathleen Moore, development assistant

Erin M. Schadt, communications director

Ani Rucki, graphic designer

Lauren Klenow, exhibitions & community events coordinator

Charles Spitzack, gala assistant

Megan Kuensting, volunteer coordinator

Sharon Arnold, youth programs manager

Dani Davis, teen art studios coordinator

Shane Foreman, facilities assistant

Sam Hamrick, facilities manager

Carol Hendricks, school manager

Lee Humason, financial director

If you have any questions on procedures, please ask at the cashier’s table.

Gage Collector’s Gala | Auction Artwork Catalog 9

Third Silent Auction

S301Robin SieglDenizen

Oil on canvas (20” x 24”)Value: $975

“For a decade, I have observed the

working waterfront from a small

rowboat. As my arms pull the

skiff slowly through the water, my

eyes see a series of paintings in

the hard-edged bulk of the ships

and barges that confront me.”

S302Deborah ScottIt was Only a Matter of Time Before the Snowmen Would Return

Mixed media (12” x 12”)Value: $225

“I find it fascinating that we

each have experiences that are

unique and deeply personal, yet

somehow understood by many.

For me, universal archetypes

encapsulate this idea.”

S303Suze WoolfFremont. A92

Watercolor on paper (26” x 20”)Value: $800

“In rural areas poles display

layered generations. I abstract

away the surroundings by sloshing,

pouring and spattering to create

an unreal space. These paintings

contrast abstract, random flow

with realistic representation.”

S304Suzanne BrookerMorning Kimono

Oil on canvas (25” x 20”)Value: $1,250

“The gesture of the model’s arms

and hands, extending both outward

and curling inward, is a familiar

expression in portrait painting: the

outstretched hand contains an open

invitation while the other points

inward from the heart’s center.”

L01Kimberly TrowbridgeOh My!


“This painting reflects an oblique

vision of the self: the journey of one’s

‘cargo’ or ‘goods,’ in the form of a still

life, toward the greater, unknown

self. The objects are metaphors for

what is left after stripping-down

our assets to the bare essentials

needed for our life-quest.”

L02Joseph LesserVermeer’s Room


“Something intrigues me about the

rooms that great artists painted. In

this painting, I was in no way trying

to emulate Vermeer’s painting craft;

rather I was painting in my own

familiar way, sensing the light and

composition, the color balance.

L03David DwyerBreakfast Scene

Oil on linen canvas (9” x 15”)Value: $1,200

“There’s a tremendous visual

overload in our contemporary

life — I’d like my paintings to offer

a respite from this. I work with a

limited palette of pigments as I find

that this approach helps to create an

overall unity in the finished work.”

L04Keri StackPeppers

Oil on canvas (10” x 8”)Value: $650

“Although the objects in my paintings

are timeless or herald from an earlier

time, my approach is to paint them

in a contemporary, simple way. The

paintings begin with an everyday

object that, simply put, needs to

take center stage. Other times, it’s

a matter of selecting a cast whose

members don’t always get along.”

Live Auction

8 Gage Collector’s Gala | Auction Artwork Catalog Gage Collector’s Gala | Auction Artwork Catalog 1

Collateral Pieces

Menu: Original Size is 4.25” x 5.5” This is 70% of the original size.

AperitivoPatatas Bravas

Crispy red potatoes accompanied by a mildly spicy brava sauce and garlic aioli

EnsaladasEnsalada de Espinacas

Spinach, mushroom, candied hazlenut, Valdeon blue cheese and Serrano ham salad lighlty tossed in a raspberry viaigrette

EntradaChuletas de Cordero

Grilled rack of lamb chops topped shallots and pimientos

PostresSpanish caramel custard

Wines by Chateau de Michelle2008 Chardonnay

2006 Cabernet Sauvignon

Special thanks to Andaluca Catering for the night’s feast and Chateau de Michelle for the wonderful wines.

Gage Collector’s Galaart auction & benefit

s

Friday, March 4, 2011


Collateral Pieces

Mailer (Invitation, RSVP, and Envelope): Original Size is 16.5” x 4.5” when opened

16 Event Promo Package – Case Study

Gage Academy of Art | 1501 Tenth Avenue East | Seattle, WA 98102 | 206.323.GAGE | GageAcademy.org

event promo package – case study carolyn siha study.pdf · 2 event promo package – case study...

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