event group the digital strategy - circleid · each day, more and more top level domains (tlds) are...

New! Complimentary registration for non round 1 appliCant Brands

September 18-19, 2014 • Amsterdam

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Monica KirchnerCEODot Luxury

Roland LaPlanteSVP, Chief Marketing OfficerAfilias

Predrag LešićCEO.Me

Peter LaMantiaCEOAuthentic Web Inc.

Guillaume PahudDirector of Digital ProjectsRichemont International SA

Gain digital marketing, branding, consumer engagement and dotops implementation strategies from:

momentumevents.com/dotops

The Digital Strategy & DotOps Congress OppOrtunities and OperatiOns fOr dOt Brands and dOt Generics in a chanGinG diGital landscape

experience what many of your peers have already found to be the most valuable, interactive and richest learning event for Brands, tld owners and prospective round two applicants.

BoastiNg specific coNteNt for BraNds, geNerics aNd NoN appLicaNts — get 3 eveNts iN 1: 4 Non-applicant brands will learn what opportunities a TLD can offer - and when they will be able to apply

4 Applicant and non-applicant brands and other TLD owners will explore top-level themes in the emerging digital marketing landscape

4 Applicants will dive deep into the behind the scenes operations of managing a “dot”

Benefit from a Special Focus on Social, Storytelling and Data —

Daniel Waisberg Analytics Advocate Google

The Art of Storytelling - Where Data and Marketing Meet: How to Tell a Meaningful Story Through the Effective Use of Data

Till SchütteEuropean Head of Design & Graphics Production The Coca-Cola Company

You Can Hear Your Consumer’s Voice…But Are You Listen-ing? Customer-Centric Strategies for Effectively Engaging With Your Consumer to Build Long Lasting Relationships

MEDIA PARTNERS

FOUNDING SPONSOR lEAD SPONSOR

Jaap van den BroekLegal CounselBooking.com International B.V.

Amy ReppDirector of Sales and MarketingDonuts Inc.

Philip SheppardDirector GeneralBrand Registry Group

Egbert Evert WolfCommunications Advisor - Design ManagerCity of Amsterdam

Ingrid BaeleGeneral Manager Business Management Office, Intellectual Property & StandardsPhilips Group Innovation

Frank FuchsOSS EvangelistMicrosoft

Luisella GianiHead of Digital, EMEAThe Goodyear Tire & Rubber Company

Najad Jonas-Menouar Digital Department Director OmnicomMediaGroup

ABOUT MOMENTUM

HOW WE DIFFERMomentum is an international company that is on a mission to make attending conferences truly valuable again. By providing every delegate with the highest quality speakers, content and format, full access to the attendee list via Momentum Connect, complimentary workshop and webinar attendance, and a host of innovative amenities all at an attractive price point, we are re-setting the conference experience.With complimentary Wi-Fi, reinvigorated content formats and multiple networking breaks to ensure maximum facetime, Momentum events are a centralized hub for fueling learning, partnering and idea exchange. With access to Momentum Hosts who ensure the smooth running of the event and answer any questions you have, a “match and meet” service, a money-back guarantee and a programming format that blends the dissemination of critical information with the need for intimate discussion, Momentum Events are unlike any other event you have ever experienced.

www.momentum.com/dotops

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ALL-INCLUSIVE PRICINGWe charge one price for access to all aspects of the event—general session, workshops and master classes.

NETWORKINGAll attendees are provided with access to their fellow registered delegates in advance of the conference. Start developing relationships on your schedule.

MOMENTUM CONNECT A powered online community designed to enhance the networking experience associated with attending the event.

MOMENTUM HOSTSOur pleasant and professional hand-picked team of greeters and problem solvers have been specially trained to facilitate the best possible conference experience.

POST EVENT ACTIVATION WEBINARSWe offer up to three free post-event webinars to help maintain your connection with fellow attendees and continue your learning months after the conference concludes.

MATCH AND MEETServices to help facilitate your introduction to the right people at the event to make your conference time even more productive.

A GUARANTEE We offer a money-back guarantee. If you attend this event and are dissatisfied simply tell us and we will refund your money in full. This eliminates any risk for you and helps our team focus on always providing an exceptional event experience.

Providing focused content for brands and TLD owners, both Round 1 applicant and non-applicant alike, The Digital Strategy & DotOps Congress has been uniquely structured to provide targeted content for each of these groups as follows:

Each day, more and more Top Level Domains (TLDs) are being delegated to the root under ICANN’s gTLD program. To date, in excess of 250 new TLDs have come onstream with hundreds more to expected to launch in the coming months. Offering incred-ible opportunities for brands, generics and other TLD owners seeking to innovate in the digital sphere, the conversation has now shifted from a discussion of “what ifs” and “when it happens” to TLD operations, implementation and management. On the other hand, if your organization chose not to apply for a TLD in Round 1, you may be curious to learn what advantages your new TLD will offer when you submit your round two application. Explore how a .brand or the perfect string within an existing gTLD could open the door to opportunities for brand extension and consumer engagement. All of these questions and more will be answered at Momentum’s DIGITAL STRATEGY & DOTOPS CONGRESS in Amsterdam this Fall.


If you are a brand or TLD owner who is seeking innovative ideas on new trends in the digital space and how a TLD can be incorporated into your digital strategy (or survive in the absence of one), Momentum’s Digital Strategy & DotOps Congress is your one must-attend event for 2014.

Register now to be a part of the one industry event where every attendee has the opportunity to engage one-on-one with your fellow peers representing the leaders of the brand and generic TLD community.

To register visit us online at momentumevents.com/dotops

DAY ONE WORKSHOPS:for Non-round 1 applicant Brands - The Next Step – How to Make the Business Case for Pursuing a .BRAND

for .BraNds - Messaging, Consumer Navigation, Engagement and Brand Extension - How to Craft an Effective Digital Marketing Campaign to Coincide with the New Face of Your Digital Strategy Post-TLD

DAY ONEMorning sessions will be specifically targeted towards those brands who did not apply for a TLD in Round 1. Get up-to-speed on the lingo of the TLD community and what opportunities a TLD can offer as the following topics are addressed – • TLD Boot Camp for Non-Round 1 Brand Applicants – Lessons Learned from Round 1, Who Applied and What’s Happened Since New “DOTs” Have Gone Live• The Value of a .BRAND – Market Positioning, Brand Extension and Consumer Engagement for Brand TLD Owners.• Use What Ya Got, To Get What You Want! – Novel Brand Positioning Insights for Effectively Utilizing Your Current Digital Arsenal to Remain Competitive

Afternoon sessions will provide an opportunity for brands, both applicant and non-applicant alike to engage in discussions that will address top of mind digital marketing strategy issues that both will find of value including - • The Art of Storytelling - How to Create a Meaningful Story Though the Effective Use of Data • You Can Hear Your Consumer’s Voice…But Are You Listening? Customer-Centric Strategies for Effectively Engaging With Your Consumer to Build Long Lasting Relationships• Bridging the Gap - Effective .BRAND Alignment Strategies for Merging Your .BRAND Digital Strategy with Corporate Business Goals to Foster Key Stakeholder Engagement

DAY TWO Open to all TLD Registries, participants will be led in discussions that will dive deep into the cutting edge world of digital marketing, brand management and consumer engagement, including a mix of TLD-operations focused discussions with high-level digital marketing and strategy oriented sessions, including – • From. COM to .BRAND – Change Management Strategies for Incorporating Your .BRAND into Your Current Digital Asset Management Program • .ME Case Study - What Connects Wordpress, Facebook, Visa and Mercedes? Their Customers and a URL Message• Brand Innovation Case Study – Exploring Brand Leverage through the Strategic Use of Second Level Domains • Luxury Brands Case Study - Multi-Channel Marketing Strategies for Effectively Communicating Your Brand Story While Driving Superior Brand Performance • .BRAND, City and CC TLD Partnerships - Exploring Opportunities for Increasing Your Company’s Brand Value through a Strategic Geo Alignment

DAY TWO DEEP DIVE IMMERSION SESSIONS:for .BraNds - Preparing to Go Live as a New Registry- The .BRAND Guide for Tackling Key TLD Operational Transition Items from Approval through Delegation to Launch

for gtLds - The New gTLD Owner’s Guide for Effectively Navigating Sunrise and Landrush, Positioning Your TLD for Maximum Exposure & Managing Relationships with Registrars


The Digital Strategy & DotOps Congress Be a part of the one industry event that has been specifically crafted to focus in on the digital marketing, branding and customer engagement strategies being utilized today by the world’s leading brands in the evolving digital landscape.

Meet a “Who’s Who” of premier digital, branding and marketing professionals including senior executives with the responsibility for:• Marketing • Brand Management • Internet Strategy• Communications • Digital Strategy • Social Media• Trademark protection • Intellectual property • eCommerce• Operations • Domain name management

AARP • Aden + Anais • Afilias • American Bible Society • American Express • Amica Insurance • Authentic Web • BBVA • Bowker • Brand Registry Group • Calvin Klein • CharmClick • Choice Hotels • International • Citibank • City of Helsinki • .CLUB • .CO • Columbia University • Deloitte • Digi-Key • Digitas • DomainDiction • Donuts • Dot Latin • Dot London Domains Limited • Dot Luxury • Dot Ski North America • Dot Strategy • dotBERLIN • Epson Europe • Etsy • EY • Fox Entertainment Group • Girl Scouts of the USA • GMO Registry • GoDaddy • Google • Gucci • H+K Digital • Hermes International • HSBC Holdings • IBM • ICANNWiki • IG GROUP • Interbrand • Iron Mountain • JP Morgan Chase • KPMG • L’Oreal • LEGO Juris A/S • Merck & Co • Microsoft • Mommy Shorts • NeuStar • Nominet UK • OgilvyOne Worldwide • Orange Corporate Services Limited • Philips • PVH • Republican State Leadership Committee • Richemont • Right of the Dot • Rogers Communications • Sandvik • Scripps Networks • Seiko Epson • Sky IP International • Straat Investments • The Boston Globe and Boston.com • Uniregistry • Vienna Insurance Group • W.W. Grainger • Yandex

Sample attending companies at prior Momentum Digital Strategy events:

Including representatives from leading brands, generics, digital marketing agencies and the domain industry have attended this event to date.

350+EXECUTIVES

Senior executives responsible for digital, branding and marketing

85%+Unfettered opportunities for one-on-one benchmarking and networking during extended breaks and luncheons

“It’s not at every conference where you can approach the CEO ofdifferent registry operators, where you can approach the meaningful material management people from companies like Google, from Amazon...something like this is a must attend.”

- frank schilling, founder & Managing director, Uniregistry

Network and benchmark your digital strategy with brand thought leaders, digital marketing experts and TLD Owners


MONICA KIRCHNER, CEO, Dot LuxuryAs CSO, Mieke is responsible for the global commercial strategy of Bugaboo. She started in 2001 in Brand Marketing and her strong belief in the iconic design and breakthrough concepts of Bugaboo helped the company to develop into a high-end global brand that revolutionized an industry, inventing a new premium category, while growing the business’ annual turnover from 2 to 100+ million Euros.

FRANK FUCHS, OSS Evangelist, MicrosoftFrank is a creative thinker who has the gift of being able to make highly complex topics and processes compre-hensible in a way that everyone can understand. In this way, he brings people with a broad range of expertise together, which lead to innovative and visionary projects. As OSS Evangelist Frank is charged to drive increased awareness of the Microsoft consumer experience and help increased platform and tool adoption for Microsoft’s operating system and services portfolio.

INGRID BAELE, Vice President, Philips Intellectual Property and StandardsIngrid Baele joined Philips Intellectual Property & Standards (IP&S) as IP Counsel in 1990. In her current position Ingrid heads IP&S Operations and Country Management where she is responsible for the business infrastruc-ture & operations and the IP&S offices of the worldwide Philips IP&S organization that handles all IP related matters for Philips. She managed organization wide projects such as the new gTLD applications (.philips in Latin and Chinese script) and the introduction of a new IP management system and the set-up of a new IP&S office in Chengdu, a city in the West of China.

GUILLAUME PAHUDDIRECTOR OF DIGITAL PROJECTSRichemont International SA

TILL SCHüTTE EUROPEAN HEAD OF DESIGN & GRAPHICS PRODUCTION The Coca-Cola Company

LUISELLA GIANI HEAD OF DIGITAL, EMEAThe Goodyear Tire & Rubber Company

NAJAD JONAS-MENOUAR Digital Department Director OmnicomMediaGroup

DANIEL WAISBERG, Analytics Advocate, GoogleDaniel Waisberg is the Analytics Advocate at Google, where he is responsible for fostering Google Ana-lytics by educating and inspiring Online Marketing professionals. Both at Google and his previous po-sitions, Daniel has worked with some of the biggest Internet brands to measure and optimize online behavior. He is also the Founder of online-behavior.com.

“Very interesting and great mix of speakers.

“so good. it was very useful for me.”

“one of the best conferences i have attended.”

“an interesting event whose speakers were engaging and diverse.”

“excellent. Very valuable and relevant to what we are working through as a new tld applicant. Hearing from the brands and tlds was really helpful.”

— 2013 Digital Marketing & gTLD Strategy Congress Attendee Comments

http://www.online-behavior.com

8:30 Registration & Breakfast

MAIN CONFERENCE AGENDAwww.momentum.com/dotops

Day One – Thursday, September 18, 2014


9:15 MORNING SESSION WELCOME AND OPENING REMARKS

Open to all Brands, but specifically targeted towards those who did not apply for a Top Level Domain (TLD) in Round 1, the morning of Day One has been crafted to provide an opportunity for those who are unfamiliar with the world of TLDs to get up-to-speed on the lingo of the TLD community, what opportunities a TLD can offer to an applicant, as well as insights into how one can remain competitive and current in the digital sphere in the absence of owning one’s own TLD.

9:30 NEW TLDs 101: TLD BOOT CAMP FOR NON-ROUND 1 BRAND APPLICANTS—A LOOK BACK AT LESSONS LEARNED FROM THE ROUND 1 APPLICATION PROCESS, WHO APPLIED AND WHAT’S HAPPENED SINCE NEW “DOTS” HAVE GONE LIVE

What is a gTLD, who is ICANN and what’s the difference between a registry and a registrar? All of these questions and more will be addressed during this opening session of the Morning program. Designed to provide non-applicant brands with an introduction to the New gTLD Program, attendees of this session will hear from key industry insiders within the gTLD community as they – • Define key terms and insider lingo with in the gTLD community• Provide an overview of the New gTLD program and the Round 1 Application process – what were the goals of the program, how it worked, what should be changed• Outline who the key applicant registry and registrars were in Round 1 and provide a top-level overview of TLDs that have launched as of the date of this event

10:30 THE VALUE OF A .BRAND - EVALUATING NEW OPPORTUNITIES FOR MARKET POSITIONING, BRAND ExTENSION AND CONSUMER ENGAGEMENT FOR BRAND TLD OWNERS…BUT WAIT, THERE’S MORE!

During this session hear from senior brand managers and digital marketing executives representing diverse organiza-tions who applied for a TLD as they each share and discuss what their .BRAND means to them. Learn what the thought process was for each of these organizations in embarking on this journey as they share and discuss how they each view the new world of TLDs impacting business, branding and consumer engagement in the months and years ahead.

11:15 Morning Refreshment Break

Roland LaPlanteSVP, Chief Marketing OfficerAfilias

Najad Jonas-Menouar Digital Department Director OmnicomMediaGroup

Jennie-Marie LarsenChief Executive OfficerDomainDiction

Philip Sheppard*Director GeneralBrand Registry Group

11:45 USE WHAT YA GOT, TO GET WHAT YOU WANT! NOVEL BRAND POSITIONING INSIGHTS FOR EFFECTIVELY UTILIzING YOUR CURRENT DIGITAL ARSENAL TO REMAIN COMPETITIVE

So my organization didn’t apply in Round 1, now what do we do?! Learn what steps your organization can and should be tak-ing now to remain competitive as 1000s of new TLDs come online. Gain useful insights into how to craft a digital strategy that will continue to keep your brand front and center while also updating your current marketing campaign to be effective in the absence of having your own .BRAND.

12:30 Networking Luncheon

MAIN CONFERENCE AGENDA (continued)


MAIN CONFERENCE AGENDAwww.momentum.com/dotops

14:45 BRIDGING THE GAP - EFFECTIVE .BRAND ALIGNMENT STRATEGIES FOR MERGING YOUR .BRAND DIGITAL STRATEGY WITH CORPORATE BUSINESS GOALS TO FOSTER KEY STAKEHOLDER ENGAGEMENT

During this session learn how to align your current digital marketing strategies with the new capabilities of a .BRAND platform to meet your company’s business objectives, while informing key stakeholders up, down and across the functional areas of the business. Learn how to discuss, plan and execute your .BRAND strategy as a platform to further business goals and ensure that your .BRAND becomes one of the most valuable assets in your digital toolkit.

FOCUS ON SOCIAL, STORYTELLING AND DATA 13:45 THE ART OF STORYTELLING - WHERE DATA AND MARKETING MEET: HOW TO TELL A MEANINGFUL STORY THOUGH THE EFFECTIVE USE OF DATA

Most organizations recognize that being a successful, data-driven company requires skilled developers and analysts. Fewer grasp how to use data to tell a meaningful story that resonates both intellectually and emotionally with an audi-ence. Marketers are responsible for this story; as such, they’re often the bridge between the data and those who need to learn something from it, or make decisions based on its analysis. As marketers, we can tailor the story to the audience and effectively use data visualization to complement our narrative. We know that data is powerful. But with a good story, it’s unforgettable.

14:15 YOU CAN HEAR YOUR CONSUMER’S VOICE…BUT ARE YOU LISTENING? CUSTOMER-CENTRIC STRATEGIES FOR EFFECTIVELY ENGAGING WITH YOUR CONSUMER TO BUILD LONG LASTING RELATIONSHIPS

In today’s competitive environment, it’s all about the consumer connection. Have you touched your consumer’s life in a way that will be long lasting, meaningful, but most importantly, make them think of your brand next time they go to the store or shop online? Making a connection that will spawn a sense of loyalty between your brand and the consumer – herein lies the challenge. During this session hear from senior digital marketing executives with proven experience in “making the connection” as they share with you innovative approaches for structuring relationship marketing campaigns that will blend CRM, direct marketing and loyalty management to effectively connect with your consumer and build long-lasting relationships. Learn how one’s .BRAND could contribute to this equation as a forum for facilitating consumer touch points.

15:15 Afternoon Refreshment Break

Daniel WaisbergAnalytics AdvocateGoogle

Till SchütteEuropean Head of Design & Graphics Production The Coca-Cola Company

Peter LaMantiaCEOAuthentic Web Inc.




15:45 AFTERNOON WORKING GROUP SESSIONS – SELECT SESSION A OR SESSION B

17:00 Day One Closing Remarks and Adjourn to Day Two

WORKSHOP B – FOR ROUND 1 BRAND APPLICANTS MESSAGING, CONSUMER NAVIGATION, ENGAGEMENT AND BRAND ExTENSION - HOW TO CRAFT AN EFFECTIVE DIGITAL MARKETING CAMPAIGN TO COINCIDE WITH THE NEW FACE OF YOUR DIGITAL STRATEGY POST-TLD

Your application has been approved and your marketing team now waits with baited breath for the release of your new .BRAND. The opportunities are endless for how an organization may utilize this new digital asset as a component of or basis upon which a marketing campaign will be built. During this session hear from a diverse panel comprised of senior digital marketing executives as they share and discuss ideas for how Brands may want to consider utilizing their new digital asset.

WORKSHOP A – FOR NON-ROUND 1 APPLICANT BRANDS THE NEXT STEP – HOW TO MAKE THE BUSINESS CASE FOR PURSUING A .BRAND

It has been widely stated that the Round 1 TLD application process was led by the law department while Round 2 will be driven by the CxO suite. What steps can you organization take now to ensure you don’t miss the boat on the next opportu-nity to own your .BRAND?Making the decision to apply for a TLD is one that is going to require the internal support of your colleagues across several departments, including legal, marketing, IT and e-commerce to name a few. Paramount to obtaining the green light to proceed on applying for a TLD when Round 2 opens, it is critical that you position the possibility of owning a .BRAND as the missing link in your company’s digital portfolio – an invaluable portal to new opportunities, business, revenue streams, etc. During this session hear from executives who have been involved with their companies strategic TLD planning process from the beginning as they share with you insights into how to not only make the business case for your .BRAND, but also discuss with you the many moving parts involved with transitioning your .BRAND from a mere idea to a reality. Topics to be discussed during this session will include:• How to draft a viable business plan that maps out the risks, benefits and rewards of pursuing a .BRAND• Tips for outlining a realistic budget for pursuing a .BRAND – inclusive of anticipated application, legal and contractor fees and other consulting services• Thoughts on strategic uses of your .BRAND – marketing, revenue generating, customer engagement

Ingrid BaeleGeneral Manager Business Management OfficeIntellectual Property & Standards, Philips Group Innovation

Guillaume PahudDirector of Digital ProjectsRichemont International SA




8:45 CHAIR’S OPENING REMARKS

9:00 OPENING ROUNDTABLE - OPPORTUNITIES, RISKS AND REWARDS FOR .BRANDS AND TLD OWNERS – A LOOK AT WHAT LIES AHEAD FOR THE FUTURE OF DIGITAL MARKETING IN A WORLD OF NEW DOTS

During this session hear from a diverse panel comprised of TLD owners, digital strategy executives and industry stake-holders as they each share their thoughts on the future of the digital landscape in a “life after .com” internet environment. Benefit from a 50,000 foot view discussion of how organizations, companies, individuals, cities and countries can each benefit from incorporating a TLD into their digital strategy as the panel discusses the opportunities, risks and rewards that may be lying in wait for the new TLD owner.

9:45 FROM. COM TO .BRAND – CHANGE MANAGEMENT STRATEGIES FOR INCORPORATING YOUR .BRAND INTO YOUR CURRENT DIGITAL ASSET MANAGEMENT PROGRAM

During this session hear from a diverse group of your peers as they share insights for effectively driving a cross-functional team as you seek to incorporate your .BRAND into your current digital asset management program. Learn how to drive maximum brand performance as you internally motivate a culture of transition from your .com to your .BRAND and con-template such issues as how to - • Incorporate your .BRAND into your business operations• Attract customers through landing pages utilizing your new .BRAND• Increase conversion rates

10:30 Morning Refreshment Break

Day Two – Friday, September 19, 2014Over the course of Day Two attendees will be engaged in a series of case study sessions and interactive panel discussions that will dive deep into the cutting edge world of digital marketing, brand management and consumer engagement. Includ-ing a mix of TLD-operations focused discussions with high-level digital marketing and strategy focused sessions, Day Two of the program will offer value for Brands as well as Generic TLD applicants seeking innovative ideas on new trends in the digital space with an eye towards exploring how one’s TLD can be incorporated into one’s digital strategy.

Ingrid BaeleGeneral Manager Business Management OfficeIntellectual Property & Standards, Philips Group Innovation

Frank FuchsOSS EvangelistMicrosoft

Predrag LešićCEO.Me

Luisella GianiHead of Digital, EMEAThe Goodyear Tire & Rubber Company

Egbert Evert WolfCommunications Advisor - Design ManagerCity of Amsterdam

11:00 .ME CASE STUDY - WHAT CONNECTS WORDPRESS, FACEBOOK, VISA AND MERCEDES? THEIR CUSTOMERS AND A URL MESSAGE

As more and more TLDs go live brands are beginning to explore the advantages and opportunities that a personalized site can offer for their business and more importantly, to their customer. Learn how several brands are creatively utilizing a .Me extension, to do this as Mr. Lešić explores with you service personalisation translated into domain names.

Join Our linkedIn Group gTLD & Domain Leadership with 1,200+ Industry leaders

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13:30 LUXURY BRANDS CASE STUDY - MULTI-CHANNEL MARKETING STRATEGIES FOR EFFECTIVELY COMMUNICATING YOUR BRAND STORY WHILE DRIVING SUPERIOR BRAND PERFORMANCE

The purchaser of luxury goods is someone who knows what s/he wants. Willing to spend a “pretty penny” for that ideal clothing item, piece of jewelry, etc., luxury brands must take care to craft a marketing strategy that truly speaks to the needs of this unique market by delivering a quality of experience that will make the consumer hunger for more. During this session learn how various luxury brands and TLD owners plan on utilizing your TLD to drive brand performance through the use of effective multi-channel marketing.

14:15 .BRAND, CITY AND CC TLD PARTNERSHIPS - ExPLORING OPPORTUNITIES FOR INCREASING YOUR COMPANY’S BRAND VALUE THROUGH A STRATEGIC GEO ALIGNMENT

Many city and ccTLDs have garnered a reputation as a brand in and unto themselves. Representing the iconic image of that favorite place, key attraction, family memory or unforgettable life experience, many brands are working have sought out or are actively working with geoTLDs, seizing the opportunity to further engage with their target market, create a person-alized branding experience or tell a meaningful story that will connect them with a given locale. During this session hear from representatives for several leading geo TLDs as they discuss ways in which they are working with brands to their mutual advantage.

12:15 Networking Luncheon

11:30 BRAND INNOVATION CASE STUDY – ExPLORING BRAND LEVERAGE THROUGH THE STRATEGIC USE OF SECOND LEVEL DOMAINS

During this session learn how non-applicant brands are innovatively utilizing second level domains within gTLDs to create a new and unique branding opportunity. Is the purchasing of an extension in a gTLD a mere “redirection,” possibly a brand may want to just secure an iconic phrase in a gTLD to “lock in” the space for future use or maybe an opportunity exists to deliver a personalized customer experience. Come prepared to think outside the box during this thought-provoking session.

Monica KirchnerCEODot Luxury

Helena Real*Head of External Relations - Dot London London & Partners

Dirk Krischenowski*Founder and CEOdotBERLIN GmbH & Co. KG


15:45 Afternoon Refreshment Break

17:15 Closing Remarks & Congress Concludes

*Denotes invited speaker

16:00 DEEP DIVE IMMERSION SESSIONS FOR .BRANDS AND GTLDS – SELECT SESSION A OR SESSION B

SESSION A – FOR .BRANDS PREPARING TO GO LIVE AS A NEW REGISTRY - THE .BRAND GUIDE FOR TACKLING KEY TLD OPERATIONAL TRANSITION ITEMS FROM APPROVAL THROUGH DELEGATION TO LAUNCH

The time has arrived to kick things into high gear. Delegation will be here before you know it and you need to put a plan in place to be ready to execute when it’s time for live launch. Your “to-do” list has become extremely long and it’s hard to know where to begin. Hear from your peers within organizations that applied for a TLD as they share their thoughts on how their respective organizations have gone about approaching the various issues that need to be addressed as a new registry operator as you work down your list of “to-do” items. Topics to be addressed during this session will include – phase-by-implementation, project and work flow management, cross-departmental communication, brand migration and other top of mind issues for new .BRAND owners.

SESSION B – FOR GTLDS THE NEW GTLD OWNER’S GUIDE FOR EFFECTIVELY NAVIGATING SUNRISE AND LANDRUSH, POSITIONING YOUR TLD FOR MAxIMUM ExPOSURE & MANAGING RELATIONSHIPS WITH REGISTRARS

When you applied for a gTLD you had a specific vision in mind…an understanding of what the purpose of your new DOT would be, what need it would fill, how it will be used to build an industry, service a market, expand or grow your business. It is now time to action those thoughts and idea. During this session hear from new gTLD owners who have recently launched as they provide you with a step-by-step guidebook for navigating key operational benchmarks. Learn how to effectively manage your relationship with registrars and key players in the domain space while also mining for and building your customer base as you build exposure for your TLD. Learn what gTLDs still remain as potential targets for Round 2 as well as insights into how to get the biggest bang for your buck when seeking to sell strings in your domain.

15:00 ICANN ADDRESS




Amy ReppDirector of Sales and MarketingDonuts Inc.

Jaap van den BroekLegal CounselBooking.com International B.V.

ADDITIONAL EVENT INFORMATION



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The answer is Momentum’s thought leadership solutions.

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Let Momentum design the right thought leadership solution that supports your strategic objectives and doesn’t break your budget because as the only customer service organization within the events industry, our passion lies with driving value for all our clients and making the conference experience enjoyable again.

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Matt Godson, CEO Momentum

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Alexandra Hertel Vice President, Sales, Strategy & [email protected] .920.9133

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City _________________________________State _________________ zIP Code ______ Phone ____________________________

Fax __________________________________E-mail ________________ Type of Business ___________________________________

PLEASE qUOTE THE NAME OF THE ATTENDEE(S) AND THE EVENT CODE 144W14-AMS AS A REFERENCE.Please e-mail [email protected] to receive Wire Transfer and ACH details. W9: If you require a W9, please download it directly from www.momentumevents.com/w9

PLEASE CHARGE MY: O VISA O MASTERCARD O AMEX O DISCOVER O PLEASE INVOICE ME

Card Number _____________________________________________________________________________

Exp. Date ______________ Signature __________________________________________________

O I HAVE ENCLOSED MY CHECK FOR $_________MADE PAYABLE TO MOMENTUM EVENT GROUP. O ACH PAYMENT

FOR CREDIT CA RD AU THORIz ATION

BOOKING FORM

Register online at momentumevents.com/dotops, email [email protected] or call +1 646.807.8555.GROUP BOOKINGSGroup discounts are available for 2 or more attendees. Register 2 or more attendees and receive a 10% discount on all bookings. Register 3 or more attendees for bigger savings. This discount may not be combined with any other offer. All attendees must be employed by the same organization and must register together in one transaction. One invoice will be issued to the group lead.

* Representatives from Brands who have not previously made an ICANN application for a gTLD are complimentary yet must still be registered. Additionally, all complimentary registrations are subject to the organizer’s discretion. For more information, email Sunny McCall at [email protected]

TERMS AND CONDITIONS• Registration fees may not be shared among people from the same firm or company.• Payment must be received in full by the conference date. • Any early registration or other discounts cannot be combined and must be applied at the time of registration.• Group discounts are available to individuals employed by the same organization.If you are unable to attend the conference, you may designate a substitute. Substitution, cancellation and refund requests must be made via e-mail to [email protected] in accordance with the information found online at: http://momentumevents.com/attendee-information. There are no refunds for no-shows. For more information regarding administrative policies such as complaint and refund, please contact our offices at 914.293.0350. All requests for refunds or changes to your hotel room reservation must be made directly with the hotel.

PHOTOS AND VIDEOEvent registration implies your consent that any pictures and/or video obtained during the event may be used for future promotional purposes. Momentum is able to use your likeness without remuneration.

event group

To register visit us online at www.momentumevents.com/dotops

ATTENDEE FEEIncludes conference and all working group discussion, round tables, momentum connect and post-event webinars (all prices usd).

RegisTeR UnTiL 9/9/2014*

BRAnD HOLDeR - Non applicants (1 per organization) FRee

BRAnD HOLDeR - Non applicants (2nd or subsequant registrants) $299

OTHeR - First 10 attendees $599

OTHeR - 11-25 attendees $999

OTHeR - 26-50 attendees $1,199

OTHeR - 51-100 attendees $1,499

event group the digital strategy - circleid · each day, more and more top level domains (tlds) are...

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