Introduction to ICANN’s new gTLD program.

A practical example: the Dot Deloitte case.

Jan Corstens, Partner, DeloitteWIPO Moscow, 9 Dec 2011

© 2011 Deloitte Belgium2

Domain Name LandscapeIntroduction

ICANNDomain Name

Registries

Domain Name

Registrants

Domain Name

Registrars

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Domain Name LandscapeDefinitions

• ICANN: International Corporation for Assigned Names and Numbers

• gTLDs : Generic Top Level Domains (.com, .net, .org)• ccTLDs: Country-Code Top Level Domains (.fr, .co.uk, .de)• DAG: Draft Applicant Guidebook

• Provides rules, requirements and descriptions for the gTLD application process

• IANA

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Domain Name LandscapeICANN

• ICANN was formed in 1998. It is a not-for-profit public-benefit corporation with participants from all over the world dedicated to keeping the Internet secure, stable and interoperable.

• ICANN’ s vision is of a single, global, safe, stable and secure Internet connecting: all the people of the world, all Internet enabled devices and all industry and businesses, institutions, governments as well as public and private entities –an internet where all participants respect and protect personal data, the right to privacy, freedom of speech, access to information and the rule of the law.

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Domain Name LandscapeICANN

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Domain Name LandscapeRegistry-Registrar-Registrant

Registry – (Wholesaler) • Operator of the TLD• Maintains database of all registrations • Contractual relationship with ICANN

‒Provides Whois services‒Escrows registration data‒Complies with other ICANN requirements (reporting)

Registrar – (Retailer)• Distributor of the TLD• ICANN Accreditation required for gTLDs• Contractual relationship with Registry also required

Registrant – (End User)• Domain name owner

REGISTRY

Registrars

Registrant

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History and future of TLDs

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Introduction to the new gTLD Program New opportunities

‒More choice and competition‒New business model opportunties‒Brand management and online marketing‒Impact to industry sectors; security, control, user behavior

• Promote competition, consumer trust and consumer choice

‒Introduction of unlimited generic top-level domains or extensions into the domain name space

‒ Community TLDs: .eco; .green; .tax‒ Standard TLDs: .Deloitte; .Canon;.IBM

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Introduction to the new gTLD Program New opportunities

ICANN

generic Top Level Domains (gTLDs)

(ICANN accredited)

country code Top Level Domains

Domain Name Registrars

Domain Name Registrants

“Domainers” Individuals Cybersquatters

Registries

“Corporate” focused Others

Businesses

Optional: ICANN accreditation

Domain Name Registration

Registry Accreditation

Domain Name RegistrationAgreement

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Introduction to the new gTLD program What is the gTLD program?

‒Managed by ICANN- Last update of the draft application guidebook was posted in

September 2011- Application window will be open as from January 12, 2011 until

April 12 2011 ( possible extension)

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New gTLD ProgramApplication and Evaluation Process

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A practical example:The Dot Deloitte project

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Step-by-step actions

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Step 5: Draft of the Application

Step 4: Define Financial

Requirements

Step 3: Define Operational

Requirements

Step 2: Define Technical

Requirements

Step 1: Workshop

Project Management

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WORKSHOPConsiderations

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S String? Users?

Financial Impact?

Possibilities?

Implementation model?

Operational Impact?

Legal impact?

Control?

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.Deloitte

- No application, .Deloitte, .DTT, .TAX; .AUDIT; TOHMATSU- Internal use/ External use; will client be able to register a

domain name under .Deloitte?- Control issues: will employees, member firms be allowed to

register domain name- Overview of Deloitte’s current domain name landscape- Will Deloitte act as the Registry or will another company be set

up?- Implications of not applying for a TLD- Running a TLD is not our core business: Will we outsource,

keep it inhouse (licensed),….

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WORKSHOP Stakeholders to be identified

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IT

Branding/

comm

unication

Financial

Legal/Risks

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Benefits

Costs

- Application Fee- Consultant Fee- Implementation Fee- Management Fee- Internal Fee

Decisions need to be made

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- New Opportunities/new business model

- Enhancement of Security- Visibility- New ways of communication- Control- DNSSEC- Enhances trust

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Technical Aspects

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• Shared Registration Systems, Whois Database, DNS, Billing, Reporting, Data Backup and Escrow Systems, 24/7 Network, Operations System, Network Monitoring System and potentially DNSSEC

• Process:• define the technical conditions / requirements• discussions with the registry operator• role of the gateway registrar• finalization of the contracts

• Incorporation / implementation of the operator’s technical • If chosen to insource some technical parts, what? solutions

within the existing systems of the company and vice-versa

© 2011 Deloitte Belgium

Operational Aspect

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• who will be responsible for the operational aspects of the gTLD?

• hierarchy, define roles and responsibilities, …• ensure ICANN compliance (reports, payment of fees, …)• transfer of know-how

• develop an implementation plan together with the technical and experts

• development of contracts, policies, …

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Financial Aspect

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• Deloitte will not sell any domain names• Will Deloitte global send out invoices to the Member firms• What will be the costs and the benefits of this operation?• Draw up a business plan and a detailed implementation plan,

which should be approved by management

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