How does your media product represent particular social groups?

My magazine represents the social group ‘urban’ amongst the young generation of the ‘trendies’ group,

identified by UK Tribes, as I have designed the magazine to suit the needs of this particular social group.

UrbanTrendies

To ensure that my media product represented this

specific social group, I researched into existing

female rappers in the hip-hop music industry as this was the

character I was aiming to achieve through my artist. As I was using a model of a white ethnicity, this was something

that was vital in trying to effectively represent the ‘urban’ social group. Iggy

Azalea (right) was the most suitable artist to take inspiration from when considering costume,

appearance, and pose.

There were obvious restrictions concerning costume, such as the limited access to designer clothing, worn by such artists in the

hip-hop genre. Also, there were restrictions to the amount of skin that could be shown by the model, so the outfit worn by Iggy Azalea in the picture above would not have been suitable for

photographing and therefore there were limitations to the images I could use. However, I have incorporated minor details from shots

of Iggy Azalea into the images of my model. For example, the blonde hair, red lips, dark eyes and overall heavy make-up was

used. Her overall style is similar to my artist, as well as the style of music, showing that they will have similar audiences.

The photograph style is also similar across the two images as they are both side angle

mid-shots modelled against a blank wall, with the sole focus

on the artist in the shot. Libby Zarong is presented as a more ‘boyish’ character in

her style whereas Iggy Azalea is presented as a ‘sexy’ and

‘feminine’ through her costume and, in this sense,

Libby Zarong appeals more to both genders. However, both of these artists would appeal

to the Major magazine audience. Similar

photograph styles