evans ridge bespoke marketing proposal

UNDERSTANDING OUR BUSINESS

Bespoke Marketing Proposal

Evans Ridge

UNDERSTANDING OUR BUSINESS 2

CONTENTS

4 your Team

5 Bespoke Defined

6 Marketing Strategy

7 By the numbers

9 Value Proposition

10 Auction house Exposure

18 Web marketing

30 Print Banner Advertising

36 magazine Placement

38 Targeted publications

44 PR Support

45 Activity Reporting

46 Summary of Benefits



10687 Evans Ridge Road


Clayton Andrews

Senior Vice President, Regional Manager

312.618.3325

[email protected]

Natalie Hamrick

Marketing Analyst

312.852.3705

[email protected]

Claire Spadafora

Administrative Assistant

312.860.4952

[email protected]

El Moriarty

Senior Manager, Client Services

212-974-4421

[email protected]

Your Team – Central Region


mailto:[email protected]





• Individually tailored

• Made to specification

• High degree of customization

and quality

What is Bespoke?



• Generate high-quality referrals from

Christie’s and Christie’s International Real

Estate.

• Provide a program with dedicated resources

and marketing support to secure and extend

the most high-profile and competitive

listings.

• Maximize our global reach, public relations,

and marketing channels to build

international awareness of your finest

properties and to find buyers.

Bespoke Marketing Strategy



• Total Properties: 68

22 Christie’s Referrals

• Total Value: $1.6 billion

• Average Price: $23.5 million

• US$10 Million and Above: 43

• US$20 Million and Above: 22

• Total Value Sold: $259 million

By the Numbers



• Proprietary programs and auction venues reserved

for properties enrolled

• Marketing initiatives supported by our art house

colleagues

• Property-specific custom-designed marketing plan

and monthly reports

• Hands-on support of your regional vice-president

and marketing analysts

• Christie’s International Real Estate and local Affiliate

working as a selling team

• Exclusive – less than 1% of Christie’s International

Real Estate’s listings

Custom-Tailored Marketing for the World’s Most

Extraordinary Properties



• Auction House Lobby Exposure

• Christie’s International Real Estate

Magazine

• Presentation Books

• Auction Catalogues

• Promotion Cards and Bookmarks

• Proprietary Christie’s Publications

• PR Support

• Christie’s Events

• Global Media Plan

• Christie’s Web Site

• Christie’s International Real Estate

Web Site

• Targeted Mailings

• E-Campaigns

• Video Initiatives

• Social Media

• Activity Reporting

Value Proposition: Proprietary Marketing Venues

*Each value proposition expertly tailored to your property



• Lobby Video featuring a montage of

properties at: Christie’s Rockefeller Center

Christie’s King Street, London

• Target Date: Within 45-60 days of

enrollment

• Estimated Total Cost: $0

Auction House Exposure



• Property of the Month Video

showcasing Evans Ridge

• Example:

http://www.christiesrealestate.com

/PropertyDetails/263182/1539344

/75/9#263182/1539344/75/9

• Target Date: Within 30 days of

enrollment




http://www.christiesrealestate.com/PropertyDetails/263182/1539344/75/9




• Inclusion in Brochure Displays at key

Christie’s Auctions and Events

Worldwide

• Events and Dates TBD

• Target Date: As available





• Pull-Up Banner to be

displayed at key

auctions and events

worldwide

• Target Date: Within 30

days of enrollment

• Estimated Total Cost:

$600




• Promotion in select auction sales catalogues


• Upcoming Auctions:

Fine & Rare Wines

Russian Works of Art

Magnificent Jewels

Vintage Posters & Olympic Icons

Christie’s Interiors





• Promotion in select auction

publications






• Inclusion of Bespoke Booklet available at:

Christie’s Rockefeller Center (New York)

Christie’s King Street (London)

Christie’s Auctions and Events (Worldwide)

• Booklets mailed to select high-net-worth

individuals






• Inclusion in Christie’s E-Newsletter

mailed to over 170,000 Christie’s

clients





• Promotion on the Wall Street Journal

Partner Site:

http://online.wsj.com/home-page

• 374,332 Impressions

• Target Date: Ongoing


Web Marketing






• Promotion on Country Life

Partner Site:

www.countrylife.com




Web Marketing


http://www.countrylife.com/


• Promotion on Robb Report

Partner Site:

www.robbreport.com




Web Marketing


http://www.robbreport.com/


• Promotion on PropGoLuxury

Partner Site:

www.propgoluxury.com




Web Marketing


http://www.propgoluxury.com/


• Descriptive property promotion on

Christie’s International Real Estate

site: www.christiesrealestate.com

• 100,000 average monthly visitors



Web Marketing


http://www.christiesrealestate.com/


• Property promotion on Christie’s Site:

www.christies.com




Web Marketing


http://www.christies.com/


• Property promotion on Christie’s Art of

Living Widget:

http://www.christies.com/on-the-

go/widgets/christies-real-estate.aspx




Web Marketing


http://www.christies.com/on-the-go/widgets/christies-real-estate.aspx










• Web video on Christie’s International

Real Estate Site and YouTube Page:

http://www.youtube.com/watch?v=Aa8

J6duLJNc



Web Marketing


http://www.youtube.com/watch?v=Aa8J6duLJNc

http://www.youtube.com/watch?v=Aa8J6duLJNc


• Featured showcase on home

page carousel:

www.christiesrealestate.com



Web Marketing




• Placement on Featured Properties Page:

www.christiesrealestate.com/SearchListing/

1539192/75/1/15

• Linked directly from home page and

dedicated ONLY to Bespoke Properties



Web Marketing


http://www.christiesrealestate.com/SearchListing/1539192/75/1/15

http://www.christiesrealestate.com/SearchListing/1539192/75/1/15


• Promotion on Social Media Channels

Facebook

Twitter

YouTube



Web Marketing



• Eight Page Brochure

• Target Date: 15-30 days after

enrollment

• 1,000 Copies

• Estimated Total Cost: $4,475

Property Listing Collateral



• Christie’s Interiors

• Target Date: TBD

• Banner Ad


Print Banner Advertising



• The Wall Street Journal –

U.S. Edition


• Banner Ad





• International Herald

Tribune


• Banner Ad





• Robb Report Exceptional

Properties


• Banner Ad





• The Wall Street Journal – U.S.

• Freestanding space on Friday’s Real Estate

Section


• Premium Ad

• Estimated Total Cost: TBD




• The Robb Report Collection


• Banner Ad

• Complimentary with full-page ad in

Christie’s International Real Estate

Magazine





• Full Page Property Ad in

Christies International Real

Estate Magazine

• Target Date: Issue Three and

Issue Four

• Estimated Total Cost: $3,400

per issue

Christie’s International Real Estate Magazine



New Initiatives and redesign of quarterly

publication:

• Lifestyle editorial

• Modernized layouts

• Ultra luxury advertising

• Increased distribution channels

• New digital version

• iPad application

2012 MARKETING INITIATIVES

Christie’s International Real Estate Magazine



• Full Page Property Ad in Quest Magazine

https://questmag.com

• Target Date: June 2012

• Distribution: Affluent NYC and Palm Beach,

Florida residents with 1.4m average household

income and a circulation of over 65,000


Targeted Publications


https://questmag.com/

https://questmag.com/


• Full Page Property Ad in Haute Living, Los Angeles:

http://www.hauteliving.com/magazine


• Distribution: 35,000 copies sent to - Peninsula Beverly

Hills, Montage Resorts, Four Seasons Beverly Wilshire,

Ritz Carlton Marina Del Ray

• Mailed to homes over $5 million in Laguna Beach,

Newport Beach, Beverly Hills, Malibu, Hollywood Hills,

Brentwood, Pacific Palisades, and Bel Air

• Distributed aboard 10,000 Private Jet Flights






• Full Page Property Ad - Haute Living, Miami:



• Distribution: 35,000 copies sent to Setai, Ritz Carlton South

Beach and Palm Beach, Mandarin San Francisco, Breakers

Palm Beach, Four Seasons Palm Beach, Ritz Carlton Key

Biscayne, Ritz Carlton Coconut Grove, Sagamore Hotel

• Mailed to homes over $5 million in Miami/Coral

Gables/Bal Harbor and Palm Beach Island

• Distributed aboard 10,000 Private Jets

• Estimated Total Cost: Complimentary with full page ad in

Haute Living Los Angeles issue





• Half Page Property Ad in Variety Magazine:

www.variety.com/home


• Distribution:60,000 subscribers of high net

worth producers, actors, and film industry

executives

• Estimated Total Cost: TDB



http://www.variety.com/home


• Full Page Property Ad and

Banner ad to run for one month

in The Hollywood Reporter:

www.hollywoodreporter.com

• Target Date: June 2012 (weekly

edition)

• Distribution: High net worth

producers, actors, etc. with total

assets over 1.7m - 72,000

circulation




http://www.hollywoodreporter.com/


• Moscow Times:

www.themoscowtimes.com/index.php

• 240 x 400 digital ad running for one

month





http://www.themoscowtimes.com/index.php


• Press Release distributed to

international media and ongoing

public relations support

• Online News Center:


News/Press%20Releases/1/85



PR Support


http://www.christiesrealestate.com/News/Press Releases/1/85

http://www.christiesrealestate.com/News/Press Releases/1/85


• Regular reports detailing marketing,

Inquiries, and Showings



Activity Reporting


UNDERSTANDING OUR BUSINESS 46

Summary of Benefits

Auction House Exposure = $600

Web Marketing = $0

Property Listing Collateral = $4,475

Print Banner Advertising = TBD

Christie’s International Real Estate Magazine = $6,800

(includes placement in two issues)

Targeted Publications = TBD

TOTAL = TBD



Celebrating 25 Years

47 Bespoke Marketing Proposal

evans ridge bespoke marketing proposal

Documents

marketing support

web marketing

marketing channels

proprietary marketing

business property

business total properties

business lobby video

business proprietary