FEATU R E

THEAGE OF

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Tailormade, custom-made, handcrafied -these are terms that havestowLy but surely beenwinding themselves intoour everyday vocabuLary.Encompassing thespirit of aLl of the abovedescriptions is the word"bespoke'l

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€WORDS

OUINTELTAKOH

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FEATURE

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Personalised straps and betts

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designing your very own shirt,sttit, shoes or accessories is a way

to embrace your personalflair.

THEDAZ ZLI NG

RETURN OFBESPOKEWATCHES

Centuries before mass production, thecreativity of craftsmen was limitecl onLy bytheir imaqination and technicat cpabititiesMuch liLe the cliens they frued. theirambitions and ideas were truly slxctacutarThs terms "series'. 'tine' and 'cotL€tions" werenever uttered.

But m mass production begin to take rootin the earty 19oos, the age of bspole watchesfaded Then Gme the qu&tz revotution - atrchnoLogy that almost stirety snutred out theincredibLe bespoke watch makinq iodustry.

ln a strange turn of events. disillusionmentwith mass production set in. From the eartyaooos, the ideats of individualisnr began totake root. A1d with pspte relecting the herdmentatity. bespokewatch pieces began tomake a comeback

delacer a company that embodiescraftsmanship, exctusivity and the avant-

9arde, 9w the trend and hetped hasten therevivat of the fine art ot bespoke pises

With production faciljties in Genevd,delacour crafts bespoke piecs within artisnhouses. Eeaus of the complexity and

Creatinq your signaiure took

trchnica[ expertise needed for customitu]tion,the average production time for a custonliseddelacour piececan be up to 12o hours. Thewaiting time ranges from thre to 12 mmths.clepencling on the ctient's requirements ilchas gmstone settrngs and hand-engravedrnutariats on the watch parts.

'Most of our clients are from Singalilreand Indonesia. with increasd interst fromMetnam, Tlraitand and Clrina: says Ron Ho.delacou/s ApAC marketing manacrer Shertra{ts a most memornble client; 'He macleh's 6rst mrtlion and smoked a Havand crgarto celebrate Wanting to evrur the momstforever, he packed the remaining cigar atongwith its [@se Havana teaves to deLacour. Wemade a bespoke watch with the Hnvana [eavesinfused into a dial Novwhenever he tooks atlhe delacour timepiece on his wrist, it evokesall the emotions and memories of the time hemade his first success."

At delacour, a simple customisecltimepise stets at SGD 25.ooo to 30.ooo whiLetrue bespoke pitres could set you back bymore than Sl mittion.

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