What kind of media institution might distribute your media product and why?

By Jessica Perry

IPC MediaI would like to use IPC Media as my publishing company, it’s based in the UK and the publishers already publish NME magazine, my magazine is similar to NME therefore IPC would already have knowledge on how to make these magazines successful so would have no problem publishing mine. Looking at the brands IPC already publish, it seems they have merged the groups ‘Young Men & Music’ together as there is only one music magazine. There seems to be room for my magazine and I think with my magazine added, music could be in it’s separate category because at the moment it suggests only young men can read music magazines. The only disadvantage is if they put my magazine underneath ‘Young men & music’ it could confuse the target audience of my magazine being both male and female.

Bauer MediaI would like to use Bauer Media as my second option of publishing company, it already publishes Q, Mojo and Kerrang! So it would already have knowledge on how to make these music magazines successful so would have no problem publishing mine. The only problem being as they already publish 3 music magazines whereas IPC Media only publish 1, it could cause problems adding another similar indie rock magazine to Bauer.

In conclusion, I would chose IPC Media. This is because they only publish one music magazine whereas Bauer Media are already publishing 3, adding another one to that could cause more competition and the magazine could be unsuccessful. IPC is also a British company therefore it benefits my British magazine. I also like the success of NME, the fact that it is doing very well with E-Media using sites such as Youtube, Twitter, Facebook and even having their own NME App on Apple product to promote the brand is useful.

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