evaluating and marketing electronic resources: what are you “really” doing to promote your...
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Presented at the 2010 Electronic Resources & Libraries Conference. -- Marie Kennedy, Loyola Marymount University; Jia Mi, The College of New Jersey -- Abstract: What are libraries doing to promote the use of electronic resources? This combination session will use a thorough literature review and a systematic plan to identify which are the most commonly used techniques and marketing strategy, and propose a suite of methods for evaluating and marketing electronic reference resources.TRANSCRIPT
What Are We Really Doing to Market Electronic Resources?
Marie R. Kennedy
ER&L February 3, 2010
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“Librarians know that for today’s information consumer if it’s not online it does not exist” -- Buczynski 2007
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Academic staff as collection developers, Banners/postersBlackboard, Bookmarks, Branding, Calendar, CollaborationCollection policy, Email (external), Email (internal)Faculty/professionals as marketing tool, FAQ, Feedback formFlyers/brochures, Giveaways, Home/off-campus accessIncentives, Mascot, Native language education, NewsletterNewspaper alert, Online social networks Patron training (group), Patron training (individual)Phone call/personal visit, Pins, Postcards/letters/direct mailScreen savers, Slide show/demonstrationsStaff training (group), Staff training (individual)Students as marketing tool, Survey, Usage statisticsUse guide, Web page alert, Web page, customizedWord of mouth
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Standard marketing plan
•Goal•Target•Budget•Assessment
•Goal•Target•Budget•Assessment
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