evaluate e-business models bsbebus502a john loftus - welcome to the evolution of e-business models...
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Evaluate e-business models BSBEBUS502A John Loftus
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Welcome to the evolution of e-business models
Buyers SuppliersMarketing Procuring
PartnersJ L
Hubs
BusinessOperations
© John Loftus
Contents – week 1 BSBEBUS502A
(Part A)
• Introductions• Importance of e-business models• Your desired outcomes and needs• Prerequisites for the course• Course assessment
© John Loftus
Contents – week 1 BSBEBUS502A
(Part B)
• Communication in the course• The course website
• Learning strategies• Interactive class format• The course text book
© John Loftus
Contents – week 1 BSBEBUS502A
(Part C) Short break
•What is an e-business model?•Group activity•Definitions•Assignments before next
class
© John Loftus
- Introductions
John Loftus
© John Loftus
Role
•Stimulate your learning•Coach you through
exercises•Assess competence to
achieve the performance criteria
© John Loftus
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Introductions
• Preferred name
• Aspirations
• Desired outcomes
© John Loftus
Importance
Why is the evaluation of e-business models important?
Discuss
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ImportanceSustain business performance•Customer relationships•Supplier relationships•Partner relationships•Owner relationships•Revenue growth•Cost reduction
© John Loftus
Pre-requisitesWhat should you know before commencing this course?
•No pre-requisites•Start from the very beginning•Life experience is a good start•Prepared to learn - participation•Learning needs analysis
© John Loftus
AssessmentHow will you be assessed?
•Weekly participation–Case studies and presentations
•Research report•E-business model design
proposal•Syndicate infrastructure report•Team collaboration
© John Loftus
CommunicationHow will we communicate?
•During classes•Before and after class•Appointments
–Monday 3:00 pm to 5:00 pm–Tuesday 3:00 pm to 5:00 pm
•Course website© John Loftus
Course websiteWhat communication tools are available on the course website?
•E-mail•Wiki•Discussion board•Notice board•Chat room
© John Loftus
www.bn.tafe.qld.gov.au/online_course_login/
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Course (unit) outline
•Performance criteria•Assessment details•Assignment standards•Weekly topics•Weekly readings and exercises•Check sheets
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Interactive class formatSession 1
Session 2
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Interactive class formatSession 3
Session 4
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Text book
•Holistic approach•Comprehensive•Reference
Platform for higher studies© John Loftus
Why do business organisations connect to
the Internet?
Group activity
© John Loftus
© John Loftus
Why do people connect to the Internet?
Group activity
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© John Loftus
Buying process
What steps would you take to purchase a mobile telephone?
Group activity
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Buying process
Consider the following stages:•Need recognition•Pre-purchase search•Evaluation of alternatives•Purchase•Post-purchase
© John Loftus
Buyer stage eBusiness response
Need
Search
Evaluate alternatives
Purchase
Post-purchase
© John Loftus
Buyer stage eBusiness response
Need Offer value propositions to meet needs
Search
Evaluate alternatives
Purchase
Post-purchase
© John Loftus
Buyer stage eBusiness response
Need Offer value propositions to meet needs
Search Provide easy access to information
Evaluate alternatives
Purchase
Post-purchase
© John Loftus
Buyer stage eBusiness response
Need Offer value propositions to meet needs
Search Provide easy access to information
Evaluate alternatives
• Trial purchase – minimise risk• Link to independent reviews• Ensure post-sales support
Purchase
Post-purchase
© John Loftus
Buyer stage eBusiness response
Need Offer value propositions to meet needs
Search Provide easy access to information
Evaluate alternatives
• Trial purchase – minimise risk• Link to independent reviews• Ensure post-sales support
Purchase Streamline self-service processes
Personalise and contextualise
Post-purchase
© John Loftus
Buyer stage eBusiness response
Need Offer value propositions to meet needs
Search Provide easy access to information
Evaluate alternatives
• Trial purchase – minimise risk• Link to independent reviews• Ensure post-sales support
Purchase Streamline self-service processes
Personalise and contextualise
Post-purchase
Convenient fulfilment tracking
Community membership and support© John Loftus
Value networks
Buyers SuppliersMarketing Procuring
PartnersJ L
Hubs
BusinessOperations
© John Loftus
Activities in text Ch 1
Complete the following activities:
• 1.1 Consumer Internet adoption• 1.4 Business Internet adoption• 1.5 Intro to eBusiness
organisations for running case studies
© John Loftus
Assignments before next class
• Read chapter 1 of text – Chaffey• Read text, pp 61-76, e-commerce models• Complete activities: 1.1, 1.4, 1.5 • Visit resources on the course website• Read “Business models on the web” by
Michael Rappa: http://digitalenterprise.org/models/models.html
• Prepare to select three websites for evaluation of e-business models in first assignment
• Clarify any questions from course outline© John Loftus
Topics for next class
• Activity 2.8 Revenue models at e-business portals
• Case 2.3 Zopa• Finalise selection of websites for
evaluation of e-business models• Commence evaluation of e-business
models behind three websites
© John Loftus