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  • www.emarketer.com

    Europe E-Commerce: B2B & B2C

    June 2002

  • This report is the property of eMarketer, Inc. and is protected under both the United States Copyright Act and by contract. Section 106 of the Copyright Act gives copyright owners the exclusive rights of reproduction, adaptation, publication, performance and display of protected works.

    Accordingly, any use, copying, distribution, modification, or republishing of this report beyond that expressly permitted by your license agreement is prohibited. Violations of the Copyright Act can be both civilly and criminally prosecuted and eMarketer will take all steps necessary to protect its rights under both the Copyright Act and your contract.

    If you are outside of the United States: copyrighted United States works, including the attached report, are protected under international treaties. Additionally, by contract, you have agreed to be bound by United States law.

  • ©2002 eMarketer, Inc. Reproduction of information sourced as eMarketer is prohibited without prior, written permission. Note: all data in this report (other than that sourced as eMarketer) was obtained from published, publicly available information.

    3

    Europe E-Commerce:B2B & B2C

    Table of Contents 3

    Methodology 7

    The eMarketer Difference 8

    The Benefits of eMarketer’s Aggregation Approach 9

    “Benchmarking” and Projections 9

    I Introduction 11

    II Population and Economy 15

    A. Population 18

    Age Distribution 18

    B. Economy 20

    III Technology Spending 25

    A. Leading Countries 27

    B. Spending Forecasts by Sector: IT Spending 31

    C. Spending Forecasts by Sector: Telecommunications Spending 36

    D. Spending Forecasts by Sector: PC and PDA Spending 40

    PCs 40

    PDAs and Other Handheld Devices 44

    E. Spending Forecasts by Sector:

    E-Business/Internet Technology Spending 49

    IV Technology Infrastructure 53

    A. Telecommunications 54

    Fixed-Line Telephones 54

    Wireless Telephony 57

    B. Broadband 75

    Bandwidth Demand 75

    Market Perspectives 78

    Cable vs. DSL 81

    C. Internet Access Devices 85

    Personal Computers (PCs) 85

    Televisions (TVs) 90

    PDAs and Other Internet Access Devices 93

  • ©2002 eMarketer, Inc. Reproduction of information sourced as eMarketer is prohibited without prior, written permission. Note: all data in this report (other than that sourced as eMarketer) was obtained from published, publicly available information.

    4

    Europe E-Commerce:B2B & B2C

    D. Internet Infrastructure 95

    Network Capacity 95

    Internet Hosts 96

    Internet Service Providers (ISPs) 99

    V Total E-Commerce 103

    VI B2B E-Commerce 109

    A. Revenue Forecasts 111

    E-Commerce in Eastern Europe 113

    B. Stage of E-Business Development 114

    C. Use of E-Business Software and Services 134

    Enterprise Resource Planning (ERP) and E-Logistics 134

    Customer Relationship Management (CRM) 136

    Application Service Providers (ASPs) 136

    D. Participation in Online Exchanges 143

    Leading European Exchanges 149

    VII B2C E-Commerce 153

    A. Market Growth Factors 154

    B. Revenue Forecasts 155

    Comparative Estimates 157

    C. 2001 Holiday Shopping 166

    D. Online Buyers 169

    Buyer Demographics 177

    E. Category Review 183

    Travel 185

    Other Retailers 187

    VIII M- and T-Commerce 189

    Index of Charts 197

  • June 2002

    Welcome to eMarketer

    Dear Reader:

    eMarketer’s June 2002 Europe E-Commerce: B2B & B2C Report, TM

    a companion to the May 2002 Europe Online: Access, Demographics and Usage Report,

    TM provides a comprehensive overview of online

    retailing and e-business in Europe, with a focus on the 12 countries eMarketer considers “core” to the region’s internet markets. The report provides easily accessible answers to the following key questions:

    ■ How much European corporations are spending on key internet-related technologies and what are the growth trends in technology spending?

    ■ What is the level of e-business development in European companies and to what extent are they participating in online marketplaces?

    ■ What are the demographic characteristics of Europe’s online shoppers? ■ What are the most popular retail categories among European internet users?

    To prepare this report, eMarketer has drawn on the latest research from government and international statistical agencies as well as dozens of leading research firms, including AMR Research, Forrester Research, the International Data Corporation, Jupiter Media Metrix and the Yankee Group. Combined with eMarketer’s latest projections and analysis, this report will provide readers with the necessary information to make informed decisions about Europe’s large online consumer and business-to- business markets.

    While the report includes the critical data for succeeding in the online marketplace in Europe, eMarketer’s eStat Database contains thousands of additional statistics on virtually every aspect of the internet and e-business. Readers may wish to consult both resources to get a more complete picture of the internet in Europe and around the world.

    If you have any questions or comments concerning eMarketer or any of the material in this report, please call, fax or e-mail us.

    Noah Elkin and Nevin Cohen Senior Analysts

    Reuse of information in this document, without prior authorization, is prohibited. If you would like to license this report for your organization, please contact David Iankelevich at diankelevich@emarketer.com, or 212.763.6037.

    Written by Noah Elkin and Nevin Cohen

    Also contributing to this report: Steve Butler, senior analyst Yael Marmon, researcher Andrew Raff, researcher Tracy Tang, researcher Allison Smith, senior editor Dana Hill, data entry & production assistant

    ©2002 eMarketer, Inc. Reproduction of information sourced as eMarketer is prohibited without prior, written permission. Note: all data in this report (other than that sourced as eMarketer) was obtained from published, publicly available information.

    5

    Europe E-Commerce:B2B & B2C

    Nevin Cohen Senior Analyst, eMarketer ncohen@emarketer.com

    Noah Elkin Senior Analyst, eMarketer nelkin@emarketer.com

    eMarketer, inc. 821 Broadway New York, NY 10003 T: 212.677.6300 F: 212.777.1172

  • Methodology 7

    The eMarketer Difference 8

    The Benefits of eMarketer’s Aggregation Approach 9

    “Benchmarking” and Projections 9

    I Introduction 11

    II Population and Economy 15

    III Technology Spending 25

    IV Technology Infrastructure 53

    V Total E-Commerce 103

    VI B2B E-Commerce 109

    VII B2C E-Commerce 153

    VIII M- and T-Commerce 189

    Index of Charts 197

    ©2002 eMarketer, Inc. Reproduction of information sourced as eMarketer is prohibited without prior, written permission. Note: all data in this report (other than that sourced as eMarketer) was obtained from published, publicly available information.

    7

    Europe E-Commerce:B2B & B2C

  • eMarketer’s approach to market research is founded on a philosophy of aggregating data from as many different sources as possible. Why? Because there is no such thing as a perfect research study and no single research source can have all the answers. Moreover, a careful evaluation and weighting of multiple sources will inevitably yield a more accurate picture than any single source could possibly provide.

    The eMarketer Difference eMarketer does not conduct primary research. Neither a research firm nor a consultancy, eMarketer has no testing technique to defend, no research bias and no client contracts to protect.

    eMarketer prepares each market report using a four-step process of aggregating, filtering, organizing and analyzing data from leading research sources worldwide.

    Using the internet and accessing a library of electronically-filed research reports and studies, the eMarketer research team first aggregates publicly available e-business data from hundreds of global research and consultancy firms. This comparative source information is then filtered and organized into tables, charts and graphs. Finally, eMarketer analysts provide concise and insightful analysis of the facts and figures along with their own estimates and projections. As a result, each set of findings reflects the collected wisdom of numerous research firms and industry analysts.

    “I think eMarketer reports are extremely useful and set the highest standards for high quality, objective compilation of often wildly disparate sources of data. I rely on eMarketer’s research reports as a solid and trusted source.” — Professor Donna L. Hoffman, Co-Director, eLab, Vanderbilt University

    www.eMarketer.com©2001 eMarketer, Inc.

    Analyze

    Aggregate

    Filter

    Organize

    ©2002 eMarketer, Inc. Reproduction of information sourced as eMarketer is prohibited without prior, written permission. Note: all data in this report (other than that sourced as eMarketer) was obtained from published, publicly available information.

    8

    Europe E-Commerce:B2B & B2C

    Methodology

    Introduction

    Population and Economy

    Technology Spending

    Technology Infrastructure

    Total E-Commerce

    B2B E-Com

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