Principles of Business & Marketing BEthics Surrounding Pricing Strategies

Marketing & Supply ChainsPrinciples of Marketing Course Review

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Principles of Business and Marketing BANNOUNCEMENTS

● Expectations this week:○ Quiz for Lesson 15 & Course Overview Quiz Lesson 17○ Past due Targeting Portfolio (LL 11/5!) REQUIRED TO PASS

● Open office hours:Wednesday 8-9 am (Ms. Adame)Thursday 9-10 am (Mr. Velarde)

● LiveLesson: Thursday 3-4 pm (see your planner)● Final Exam Review: Friday at noon in Ms. Adame’s LL room● Extra credit for LL and Final Exam Review● Class ends 12/22 at 5 pm. All work and final exam due.

COURSE TIMELINE

Lesson 15 - Ethics Surrounding Pricing Strategies

LESSON 15 NOTES:ETHICS SURROUNDING PRICING STRATEGIES

https://drive.google.com/file/d/15UxdMs_VIAWD-vuz3iNxtv5Pgue_VfZP/view?usp=sharing

Lesson 15 - Ethics Surrounding Pricing Strategies

ObjectivesAt the end of this lesson, you will be able to do the following:• Analyze considerations when developing a pricing strategy for a

product line• Explain price adjustment considerations• Compare psychological, ethical, and legal considerations in pricing

strategies

TOPICS IN LESSON 15Ethics Surrounding Pricing Strategies

Interactive Presentation Topic

Corresponding Reading

ReviewActivities

Topic 3: Pricing Models and Adjustments

pp. 270–280 Objectives pp. 286–287 (#5) Discussion Questions p. 287 (#4)

Topic 4: Psychological, Ethical, and Legal Pricing

Psychological Pricing pp. 275–276 and pp. 283–285

None

Lesson 16 - Marketing Channels & Supply Chains

LESSON 16 NOTES:MARKETING CHANNELS & SUPPLY CHAINS

https://drive.google.com/file/d/1RbBt1rxh8aFCYw0ADNNbIy6DoB6wGeIO/view?usp=sharing

Lesson 16 - Marketing Channels & Supply Chains

ObjectivesAt the end of this lesson, you will be able to do the following:• Identify different types of distribution channels• Describe the concept of a supply chain• Identify likely members of a given distribution channel• Show how distribution channels can be organized and managed• Evaluate the effectiveness of a distribution channel strategy

TOPICS IN LESSON 16MARKETING & SUPPLY CHAINS

Interactive Presentation Topic

Corresponding Reading

ReviewActivities

Topic 1: Defining Distribution Channels, Members, and Types

pp. 290–296 Objectives p. 318 (#1) Discussion Questions p. 319 (#1)

Topic 2: Channel Organization and Management

pp. 296–309 Objectives p. 318 (#2)

Topic 3: Designing an Effective Channel Strategy

pp. 310–317 Objectives p. 319 (#5) Discussion Questions p. 319 (#5)

Come to the Final ExamQuiz Review Friday!

Lesson 1 Quiz Review

Lesson 3 Quiz Review

Lesson 4 Quiz Review

Lesson 5 Quiz Review

Lesson 8 Quiz Review

Lesson 9 Quiz Review

Lesson 11 Quiz Review

Lesson 13 Quiz Review

Lesson 15 Quiz Review

Lesson 17 Course Quiz Review

Lesson 18 Final Exam Review

Quiz Game Reviews

https://quizizz.com/join?gc=60472084https://quizizz.com/join?gc=27704084https://quizizz.com/join?gc=34519828https://quizizz.com/join?gc=22985492https://quizizz.com/join?gc=60930836https://quizizz.com/join?gc=06667028https://quizizz.com/join?gc=30259988https://quizizz.com/join?gc=45988628https://quizizz.com/join?gc=65256212https://quizizz.com/join?gc=42711828https://quizizz.com/join?gc=03914516

Lesson 1 - INTRODUCTION TO MARKETING

LESSON 1 NOTES:INTRODUCTION TO MARKETING

https://docs.google.com/document/d/1dUp9mJRB91qkZPJ0WGssrVvTY6gJAn43KFWkXLZnwiA/edit?usp=sharing

Lesson 2 - STRATEGIC PLANNING

LESSON 2 NOTES:STRATEGIC PLANNING

https://docs.google.com/document/d/1ff_2ndgNMP78piLnuZCDVxwjiDzR4DwCEoys2v5WyV0/edit?usp=sharing

Lesson 3 - The Planning Process

LESSON 3 NOTES:THE PLANNING PROCESS

https://docs.google.com/document/d/13hOMDS3ir5rsAtJEJrh7i8u-YbWkZXrOY35FyPBm2L0/edit?usp=sharing

Lesson 4 - Analyzing the Business Environment

LESSON 4 NOTES:ANALYZING THE BUSINESS ENVIRONMENT

https://docs.google.com/document/d/1cUc84RFxjppZ9fNGhfgtQ0r9T6WF92zYcQe7E-X7aT8/edit?usp=sharing

Lesson 5 - Market Research & Intelligence

LESSON 5 NOTES:MARKET RESEARCH & INTELLIGENCE

https://docs.google.com/document/d/1VjMbu-WTGozaA3iZHaXmH17xfSwuKfLm0aQSD95NA4M/edit?usp=sharing

Lesson 6 - Market Analysis & Strategy

LESSON 6 NOTES:MARKET ANALYSIS & STRATEGY

https://drive.google.com/file/d/19lnbVhk3leFsmqhc1WdFUpnhd1-7-u7l/view?usp=sharing

Lesson 7 - Market Analysis & Differentiation

LESSON 7 NOTES:MARKET ANALYSIS & DIFFERENTIATION

https://drive.google.com/file/d/1T0gWeEvh6o5DytTkQWa-W6OVd5ushYRz/view?usp=sharing

Lesson 8 - Consumer Behavior

LESSON 8 NOTES:CONSUMER BEHAVIOR

https://docs.google.com/document/d/1Mjq026Dlw2uSXg4PAMDBa3w3brO0EfLbXUE1RGTHW-Y/edit?usp=sharing

Lesson 9 - B2B MARKETING

LESSON 9 NOTES:B2B MARKETING

https://drive.google.com/file/d/1JKwDztUuNzAbplMZ0QkzeL7BPwZibw8G/view?usp=sharing

Lesson 10 - PRODUCT DEVELOPMENT & MANAGEMENT

LESSON 10 NOTES:PRODUCT DEVELOPMENT & MANAGEMENT

https://drive.google.com/file/d/10NIE6w0NobOB58DfDJ2c6GHstJWquUcQ/view?usp=sharing

Lesson 11 - Services Marketing

LESSON 11 NOTES:SERVICES MARKETING

https://docs.google.com/document/d/1e0iAWedUQ6yhsDPfpYirWEB6F8kPTj2KxvpycFNLMj8/edit?usp=sharing

Lesson 12 - Quality of Services Marketing

LESSON 12 NOTES:QUALITY OF SERVICES MARKETING

https://drive.google.com/file/d/1K0-spfJTUsoY8-TDlJkggx4tWg13_CAK/view?usp=sharing

Lesson 13 - Integrated Marketing Communications

LESSON 13 NOTES:INTEGRATED MARKETING COMMUNICATIONS

https://drive.google.com/file/d/1vs3hHuG0PL22SDW5zxv0bxJskwClHyDt/view?ts=5fce9afd

Lesson 14 - Pricing

LESSON 14 NOTES:PRICING

https://drive.google.com/file/d/1mjR65KHuaBbxPfthrrvQksT72sv1s_ww/view?ts=5fce9b18