ethics n csr

8/8/2019 Ethics n Csr

1/32


2/32


3/32


4/32

Presented by Group No 1 [one] :

Parul Sharma 01

Akanksha Pande 11

Nishidha 21

Neha Roy 31

Devyani Kute 41

Neha Saxena 61


5/32

6-23


6/32

Definitionsy Ethics is the code of moral principles and values that

governs the behavior of a person or group with respect

to what is right or wrong.y It sets standards as to what is good or bad in conduct

and decision making

y Ethics deals with internal values that are a part of

corporate culture and shapes decisions concerningsocial responsibility with respect to externalenvironment.

6


7/32

y Law often represents an ethical minimum

y Ethics often represents a standard that exceeds thelegal minimum

7


8/32

"Utilitarian Approach

"Individualism Approach

"Moral-Rights Approach

"Justice Approach


9/32


10/32

Corporate social responsibility (CSR):An obligation, beyond that required by the lawand economics, for a firm to pursue long term

goals that are good for society . The continuing commitment by business tobehave ethically and contribute to economicdevelopment while improving the quality of lifeof the workforce and their families as well as that

of the local community and society at large.About how a company manages its businessprocess to produce an overall positive impact onsociety.

19-09-10 10neha


11/32

Conducting business in an ethical way and in theinterests of the wider community

Responding positively to emerging societal prioritiesand expectations

A willingness to act ahead of regulatory confrontation

Balancing shareholder interests against the interests of

the wider community Being a good citizen in the community

12/30/2010 11neha


12/32

Corporate, Social, and Responsibility.

In broad terms, CSR relates to responsibilitiescorporations have towards society within which they

are based and operate, not denying the fact that thepurview of CSR goes much beyond this. CSR iscomprehended differently by different people.

A commitment to improve community well being throughdiscretionary business practices and contributions of

corporate resource

12/30/2010 12neha


13/32


14/32


15/32


16/32

CSR(corporate social responsibility) is a concept inwhich organizations consider the interests of society bytaking responsibility for the impact of their activities

on customers, suppliers, employees, shareholders,communities other stakeholders, future generation andon environment. The organizations voluntarily takingadvance steps to improve the quality of life foremployees and their families as well as for the localcommunity and society.

12/30/2010

16neha


17/32

In India, CSR has evolved to encompass employees,customers, stakeholders and susta inable development orcorporate citizensh ip . The spectrum of CSR includes anumber of areas as human rights, safety at work,consumer protection, climate protection and caring forthe environment, and sustainable management ofnatural resources. From the perspective of employees,CSR activities include providing health and safety

measures, preserving employee rights and discouragingdiscrimination at workplace. This helps in fostering ahealthy environment within the company.


18/32

For example, after 1945, TATAimplemented socialwelfare provisions for its employees that have sincebecome the legislative norm. From the perspectives of

customers,C

RS activities may include commitment toproduct quality, fair pricing policies, and so.

TVS Electronicswas involved in CSR during theTsunami to provide relief measures to the victims.

They have also participated with the government toimprove sanitation in a village called Tiruvidenthai.Such initiatives will help in improving the conditionsof rural people.


19/32


20/32

The multiple responsibilities of business

Economic

Responsibility

Legal

Responsibility

Social

Responsibility


21/32

y an organizations obligation to maximize itspositive impact on stakeholders and to minimize itsnegative impact

y includes legal, ethical, economic, andphilanthropic (discretionary) dimensions


22/32

y The first criteria of social responsibility is economicresponsibility

y The business institution is the basic economic unit ofsociety. Its responsibility is to produce the goods and

services that society wants and to maximize profits forits owners and shareholders.


23/32

y refers to obeying governmental laws andregulations

y civil law: rights & duties of individuals andorganizations

y criminal law: prohibits specific actions and imposesfines and/or imprisonment as punishment for

breaking the law


24/32

y behaviors and activities that are expected or prohibitedby organizational members, the community, andsociety (not codified into law)

y standards, norms, or expectations that reflect theconcern of major stakeholders


25/32

y businesss contributions to society

y also called discretionary responsibility

y

purely voluntary and is guided by a companys desireto make social contribution not mandated byeconomics, laws or ethics


26/32


27/32

The pros and cons of corporate

social responsibility

Arguments for corporate

social responsibilityArguments against corporate

social responsibility

Balances corporate power

with responsibility.Discourages governmentregulation.

Promotes long-term profitsfor business.

Responds to changingstakeholders demands.

Corrects social problemscaused by business.

Lowers economic

efficiency and profit.Imposes unequal costsamong competitors.

Imposes hidden costs passed onto stakeholders.

Requires social skills businessmay lack.

Places responsibility on businessrather than individuals.


28/32

Two views of corporate social

responsibilityThe shareholder view

The only social responsibility of business is to create shareholderwealth. Corporate management cannot decide what is in the social interest. The costs of social responsibility which do not increase the value of

stock, will be passed on to consumers.

The multiple stakeholders view

All customers and employees are treated with dignity. Relationships with suppliers must be based on mutual trust.

Belief in fair economic competition. Business can contribute to social reform and honor human rights.


29/32

CSR behaviour can benefit the firm in several

Ways:

y It aids the attraction and retention of staff

y It attracts green and ethical investmenty It attracts ethically conscious customers

y It can lead to a reduction in costs through re-cycling

y It differentiates the firm from its competitor and canbe a source of competitive advantage

y It can lead to increased profitability in the long run

12/30/2010

29xidas


30/32

y There is clearly an overlap between CSR and business

ethicsy Both concepts concern values, objectives and decision

based on something than the pursuit of profits

y And socially responsible firms must act ethically

y The difference is that ethics concern individualactions which can be assessed as right or wrong byreference to moral principles.

12/30/2010

30xidas


31/32


32/32

ethics n csr

Documents