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    Corporate

    SocialResponsibility

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    Definition

    CorporateSocialResponsibility Thedutyofacorporationtocreatewealthinwaysthatavoidharmto,protect,orenhance

    societalassets.

    1960 Appearedinacademicliterature.

    Ithasnoprecise,operationalmeaning. Itisprimarilyapoliticaltheory,notamanagementoreconomictheory,becauseitscentralpurposesaretocontrolandlegitimizetheexerciseof

    corporatepower.

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    CorporateSocialResponsibility

    Differentdefinitions Istheextensionofthecorporaterolebeyondeconomicpursuits.

    Corporationhasresponsibilitythatextendbeyondtheproductionofgoodsandservicesataprofit.

    Asmembersofsociety,organizationsshouldactivelyandresponsiblyparticipateinthecommunityandinthelargerenvironment.

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    FundamentalIdea

    Corporationshavedutiesthatgobeyondcarryingouttheirbasiceconomicfunctioninalawfulmanner.

    Butazoneofdiscretioninevitablyremainsandthefirmmusttherefore,voluntarilytakeadditionalactionstomeetitsfullobligationstosociety.

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    Thus:CSREvolvedinto!

    Torequiremoreexpansiveactionbycompanieslargelybecausestakeholdergroupshavegainedmorepowertoimpose

    theiragendas,butalsobecausetheethicalandlegalphilosophiesunderlyingithavematuredtosupportbroaderactionby

    managers.

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    BasicElementsofSocialResponsibility

    3Principleelements:MarketActions

    Externallymandatedactions

    Voluntaryactions

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    MarketActions

    Arecompetitiveresponsestoforcesinmarkets.Whenacorporationrespondsto

    markets,itfulfillsitsfirstandmostimportantsocialresponsibility.

    Criticsbelievethatcertainbusinesses,

    forinstance,gambling,defense,tabacco,animalagriculture,andalcohol,areirresponsiblenomatterhowprofitableyouare.

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    MarketActions

    Thus: Suchjudgmentdonotinvalidatethegeneralrulethattheoverridingimpactof

    acorporationonsocietyoriginatesinnormaloperations.

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    MandatedActions

    Areprogramsrequiredeitherbygovernmentregulationorby

    agreementsnegotiatedwithstakeholders,suchasunioncontractsorcodesofconduct.

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    VoluntaryActions

    Thisactionsgobeyondlegal,regulatory,ornegotiatedmandates. Theysometimescallitlegalplusbecausetheyexceedrequiredmandates.

    Ex.Charitablegiving

    Actionsareunrelatedtomandatesbut

    respondtopublicconsensus. Ex.BenettonGroup(anti-deathpenaltyadcampaign)lateritwasboycottedbyconsumersorthoserelativesofmurderedchildren.

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    GeneralPrinciplesofCorporateSocialResponsibility

    1.Nouniversalrulesbutbelowaresomeguidelines

    Corporationsareeconomicinstitutionsrunfor

    profit. Thisisthegreatestresponsibilitywhichprovideeconomicbenefits.

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    GeneralPrinciplesofCorporateSocialResponsibility

    2.Allfirmsmustfollowmultiplebodiesoflaw. TheseLawsare:

    CorporationLawandcharteringprovisions

    Thecivilandcriminallawsofnations Bodiesofregulationthatprotectstakeholders

    InternationalLaw

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    InternationalLaw

    ThepurposesofInternationalLaw: Resolutionofproblemsofaregionalorglobalscope(suchasenvironmentalpollutionorglobalwarming),

    Regulationofareasoutsidethecontrolofanyonenation(suchasouterspaceorthehighseas),and

    Adoptionofcommonrulesformultinationalactivities(suchasairtransportorpostalservice).

    Internationallawalsoaimstomaintainpeacefulinternationalrelationswhenpossibleandresolveinternationaltensionspeacefullywhentheydevelop,topreventneedlesssufferingduringwars,andtoimprovethehumanconditionduringpeacetime.

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    UnitedNationsSecurityCouncil

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    InternationalLaw

    Internationallawbeganasasystemgoverningtherelationsamongsovereignstates,andstateshavealwaysbeentheprimarylegalentitiesaffectedbyinternationallaw.

    Astheglobalsystemhasbecomemorecomplex,however,internationallawhascometorecognizeandregulateinternationalorganizations,businesses,nonprofitentities,andindividuals. Theemergenceofinternationalhumanrightslawand,more

    recently,internationalcriminallawreflectsthefactthatindividualstodayaredirectsubjectsofinternationallawincertainrespects.

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    GeneralPrinciplesofCorporateSocialResponsibility

    3.Corporationshaveadutytocorrecttheadversesocialimpactstheycause.

    Theyshouldtrytointernalizeexternalcosts.

    Externalcostsisacostnotpaidbyafirmoritscustomers,butbymembersofsociety.

    Ex.Afactorydumpingtoxiceffluentintoastreamcreatescostssuchashumanandanimaldiseaseimposedoninnocents,notonthecompanyoritscustomers.

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    GeneralPrinciplesofCorporateSocialResponsibility

    4.Socialresponsibilityvarieswithcompanycharacteristics. Suchas:

    Size Industry

    Strategies

    Marketingtechniques

    Locations Internalculture

    Stakeholderdemands

    Managersvalues

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    GeneralPrinciplesofCorporateSocialResponsibility

    5.Managersshouldtrytomeetlegitimateneedsofstakeholders.

    Primaryresponsibilityare:

    Customers Stockholders

    Employees

    Secondaryresponsibilityare: Government

    Communities

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    GeneralPrinciplesofCorporateSocialResponsibility

    6.Corporatebehaviormustcomplywithnormsinanunderlyingsocialcontract.

    Tounderstandthiscontractmanagerscan

    studythedirectionofnationalpoliciesandglobalnormsasevidencedinlegislation,regulations,treaties,tradeagreements,declarations,andpublicopinion.

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    GeneralPrinciplesofCorporateSocialResponsibility

    7.Corporationsshouldacceptameasureofaccountabilitytowardstakeholdersandpubliclyreportontheirmarket,mandated,

    andvoluntaryactions. Thisistoshowtransparencyoftheorganizationcorporateactivitiestotheirstakeholdersandotherpeoplewhohaveinteresttothesaidorganization.

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    CorporatePhilanthropy

    Philanthropy Isconcernforthewelfareofsocietyexpressedbygiftsofmoneyorpropertytotheneedyorto

    institutionsthatadvancesocialwelfare. Ex.Charityworks

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    PatternsandMagnitudesofCorporateGiving

    Charitablegivingisnowastandarddimensionofcorporatesocialresponsibility.

    Thebasicmotivesforthisareresponsetopressure,beliefthatitwillmonetaryprofit,desireforreputationalgain,andaltruism,orself-lessconcernforthewelfareofothers.

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    StrategicPhilanthropy

    Theactofphilanthropypresumeaself-lessmotiveofgivingoutmoraldutytobenefittheneedy.

    Companiesgavetohelpthedestituteanddeservingwhilefundingsocialgoodssuchaseducationandthearts.

    Thusitwasrecognizeandhelpedcorporate

    reputations,createdgoodwill,andimprovetheeconomybystrengtheningsociety.

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    ExampleofStrategicPhilanthropy

    Matteldonated$25milliontoputitsnameonthechildrenshospitalatUCLA,nowcalledMattelChildrensHospital.Thecompanyhasnoroleinrunningthehospital,althoughitgivestoysto

    patients.Itslargegiftcontributestoacompassionatecorporateimageamongtoybuyers.Addingthecompanynametothehospitalincreasesbrandrecognition.These

    benefitsreinforcethecommercialgoalsofatoycompanywhilealsohelpingsickchildren.

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    SourcesofPressureforSocialResponsibility

    Communities

    Competitors AdvocacyGroups

    Stockholders/Investors

    Customers

    Employees

    Events/Crises

    Governments

    MultilateralOrganizations

    PhilanthropicRequests

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    KeyElementsofManagingtheSocialResponse

    Leadership MissionStatements

    ManagingSocialIssues

    TheLifeCycleofIssues

    AlignmentofStructure,Culture,andProcesses

    CorporateSocialReporting

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    ConstraintsinBusinessPractices

    Corporateculturessustainvaluesandbeliefsthatinfluencehowpeoplerelatetooneanother.

    3DifferenttypesofControlsorconstraints

    CommitmentofTopManagement

    CodesofEthics

    CompliancePrograms

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    CommitmentofTopManagement

    Leadersmustshowcommitmentbecausetheyactasarolemodelsandtheyteachbyexample.

    Ethicalbusinessmustbecarefullyplannedandcontinuouslymonitoredbycommittedexecutivesandmanagers

    withtheexpertisetoinstillinallmembersoftheorganizationtheimportanceofethicalbehavior.

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    3stepsthattopmanagerscantaketodiscourageunethicalbehavior. Drawacleanlinebetweenthebehavioryoull

    tolerateandthebehavioryoullhavetopunish.

    Investthetimeandmoneyinmakingsurethatthosedistinctionsareunderstoodandremembered

    PutthefearofGodintowould-beviolatorsbyconspicuouslyraisingtheriskofexposure.

    Punishingwrongdoersfairlyandswiftly.

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    CompliancePrograms

    Thisisenforcementofcodesofethicsandconduct.

    Ifnoenforcementthenthecodesofethicswill

    justbewordsonpaper. Compliancetrainingmustbegiventhatalertspeopletopolicies,regulations,and

    lawsthatestablishacceptablebehaviorwithinacompany.

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    HowCompaniesContributetotheirCommunities

    Donatetheirproducts Involveemployeesintheactivity.

    Involveothercompanies.

    Leveragethecompanysexpertise

    Enlistsuppliersandcustomers

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    ApproachestoSocialResponsibility

    1. TheResistanceApproach Whentheyactivelyfighttoeliminate,delay,orfend

    offthedemandsbeingmadeonthem.

    2. TheReactiveApproach Theywaitfordemandstobemadeandthen

    respondstothembyevaluatingalternatives.

    3. TheProactiveApproach

    Companiesarecontinuallylooktotheneedsofconstituents,constantlystayingintouch,sensingtheirneeds,andtryingtofindwaystoassistthem.

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    ResponsibilitiestoStakeholders

    Stakeholders Thosewhohaveaninterestinorwhoareaffectedbyhowabusinessconducts

    itsoperations. Ownersandstockholders

    Employees

    Customers Suppliers

    Communities

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    Owners Assetsmustbeconservedandusedeffectivelyandefficiently

    Employees Shouldenjoyequalaccesstotherights,responsibilitiesandprivilegesaffordedbyemployers.

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    Customers Businessandtheiremployeesowefairandhonestrepresentationoftheirproductsandservicestotheircustomers.

    Supplies Suppliersandbusinessshouldbuildrelationshipbasedonmutualtrust.

    Communities Concernonthequalityoflifeinacommunity,itsair,land,andwater,itsspecificneedsallcometoplay.

    F Sh i F

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    ForcesShapingFutureBusiness

    Better-qualitymanagement Betterproduction

    Growinguseoftechnology

    Useofcomputers

    Environmentalprotection

    Controlofpollution Expansionbeyondnationalboundaries.

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    Law Describedasasystemofrulesgoverninghumanconduct.

    Theobjectoflawistoensurethatpersonsorgroupsdealwithoneanother

    asfairlyandjustlyaspossibleandtoprovideasameansofsettlingconflictsthatmayarise.

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    PrivateLaw

    Itregulatesrelationsbetweenprivateindividuals.

    Eachpersonhastherightfor

    Protection(Humanrights) Impositionofdutiesbetweencitizensprovidethecontentoftheprivatelaw.

    Twoclassification TortLaw

    PropertyLaw

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    TortLaw

    Definition Anyprivateorcivilwrongorinjuryinvolvingabreachofcontract.

    Commontortsare: Trespass -Automobileaccidents

    Assault -Burglary

    Battery -Others

    Nuisance

    SlanderandLibel

    Invasionofprivacy

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    ToBeLegallyHeldWhen:

    Theaccusedpersonmusthaveactedwithintenttoharmormustbehavednegligentlyandwithouttheplaintiffsorcomplaints

    consent.

    Iftheplaintiffcontributedtotheharmor

    assumedtheriskbeforehand,thedefendantisnotliablefordamages.

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    PrivateProperty

    Property Anexclusiverighttocontrolaneconomicgood.

    Possessionofagoodandtheownerhastheopportunitytotakeadvantageofitsuseinthefurtherproductionofmoregoodsandhasa

    validclaimofownership.

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    BusinessLaw

    Allbusinesstransactionswereconductedonahighethicalstate.

    AssociationshadadoptedtheCodeofEthics.

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    Code

    Anorganizedcollectionoflawsorlegalproceduresonaparticularsubject.

    Itisusuallysubmittedorapprovedby

    thelegislativebodytoclarifyorreviselawsalreadyexist.

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    HistoricalCodes

    TwelveTablets ThefirstRomanCode

    Writtenabout415B.C

    EmperorJustinianandhisCorpusJurisCuriescreatedthiscode.

    ItwasalsothebasisofTheCodeofNapoleonin1804(France)thatuseasaguideforEuropeanDevelopment.

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    Cont

    CodeofHammurabi 6thof11KingswhowasKingHammurabiofBabylon

    Consistof: Preamble

    Epilogue

    282sections

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    Cont

    282sectionscontainstothedealingof: Personalproperty

    Realestate

    Trade Business

    Labor

    Family PersonalInjuries

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    Cont

    Thecodealsoprotects: Debtors

    Slaves

    Workers Women

    Useforappealingtocourtswhosejudgesare

    unjust.

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    Cont

    CodeofKalantiao UsebythenativeFilipinosbeforeMagellancame.

    Contains: Listingofcrimes

    Statedpunishment(dippedinboilingwater)

    Anti-GraftandCorruptionPracticesAct

    RA#3019effectiveAugust17,1960

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    BusinessCodes Principlesorstandardsoffairandethicalpracticesobservedoragreeduponby

    particularindustriesorbusinessgroups.

    ItbecameknownasBusinessEthicsor

    CodeofEthics

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    CodesofEthics

    Tobeeffectiveandinfluentialinanorganizationscultureandcommand

    structure,codesofethicsmustbespecific

    enoughtogiveconcreteguidelinesandmustbere-enforcedbytheexamplessetbykeycorporatefigures.

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    CharacteristicsofCodesofEthics Theyarevisibleguidelinesforbehavioratalllevels.

    Theyareanunchallengeablebasisforfiringanunethicalemployee,evenwhenhisorheractionis

    not,strictlyspeaking,againsteitherthelaworthespecifictermsofthejob.

    Theyprotectallpersonnelfromthepressuresofthemarket,whichtendtoincitedesperationandunethicalbehavior.

    Theyremindemployeestolookbeyondthebottomlineandtheyprovideatouchstoneforappealsthroughthehierarchy.

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    GuidelinesforActingEthically

    Considerotherpeopleswell-being,includingthewell-beingofnonparticipants. Thinkasamemberofthebusinesscommunityandnotasanisolatedindividual.

    Obey,butdonotdependsolelyon,thelaw. Thinkofyourself,andyourcompany,aspartofsociety.

    Obeymoralrules

    Thinkobjectively Askthequestion,Whatsortofpersonwoulddosuchathing?

    Respectthecustomsofothers,butnotattheexpenseofyourownethics.

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    HumanRights

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    HumanRights

    Isalsoourliberty(freedom) Rightofindividualstoactastheychoose.

    Developtheabilitytovalueourhuman

    rights. Understand,respect,andprotectthosevaluesthatarerelatedtohumanrights.

    Teach,learn,andmaintainthevaluesthatpreserveourlifeanddignity.

    Evaluateandreacttoanyviolationsofhumanrights.

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    HumanRightsValue

    FranklinD.RooseveltJan.6,1941

    Envisionedapostwarworldinwhichfour

    freedomswouldbeguaranteed: Freedomofspeechandexpression

    Freedomofworship

    Freedomfromwant Freedomfromfear

    Core Values of Human

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    CoreValuesofHumanRights

    1. Learningabouthumanrights UnitedNationsDeclarationofHumanRights

    Equality

    Justice Love

    Universal Declaration of

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    UniversalDeclarationofHumanRights

    PreparedbytheCommissiononHumanRightsoftheEconomicandSocialCounciloftheUnitedNations.

    Itdescribedthe30articlesofhumanrightsamongtheseare: Righttolife,libertyandsecurityofperson

    Freedomofconscience,religion,opinion,expression,

    association,andassembly. Freedomfromarbitraryarrest

    Fairandimpartialtrial

    Universal Declaration of

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    UniversalDeclarationofHumanRights

    Freedomfrominterferenceinprivacy,home,orcorrespondence.

    Toanationality

    Toasecuresocietyandanadequatestandardofliving

    Toeducation

    Torestandleisure

    Declarationalsoaffirmsthe:

    Rightsofeverypersontoownproperty Tobepresumedinnocentuntilprovenguilty

    Totravelfromahomecountryatwillandreturnatwill

    Universal Declaration of

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    UniversalDeclarationofHumanRights

    Toworkunderfavorableconditions,receiveequalpayforequalwork,andjoinlaborunionsatwill.

    Tomarryandraiseafamily

    Toparticipateingovernmentandinthesociallifeofthecommunity

    Overallitinvolvesallcivilandpolitical

    rights,economic,socialandculturalrights

    Core Values of Human

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    CoreValuesofHumanRights

    2. LearningHowtoUpholdHumanRights Acquisitionofrelevantknowledgeisnot

    enoughbutitmustbedevelopandpracticeinordertodefendandpromotethosevaluesofhumanrights.

    Skillsthatare: Effectivecommunication

    Co-operation Negotiation

    DecisionMaking

    Non-violentactionandcampaign

    Core Values of Human

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    CoreValuesofHumanRights

    3. LearningthroughPracticingHumanRights

    Upholdandreinforcedthelearnedskillsand

    values. Itmustbeencouragetodoitby: Interpersonalrelationships

    Decreaselevelofanxiety

    Promotedivergentandconstructivethinking Encouragepeerlearning

    Encourageopen,effective,creativeandaccuratecommunication

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    ViolationofHumanRights

    1. Toomuchemphasisoneconomicconsiderationatthecostofequalityandjusticeforcommonpeople.

    2. Ignoranceoflawandcustoms3. Lackofeducation4. Vestedinterestedofarichandpowerful

    minority5. Poverty6. Inequitabledistributionofwealth7. Certaintraditionalnormswithrespecttothe

    statusofwomeninsociety.8. Familiesbecomingmorenuclearinnature,so

    thattheagedarebecomingneglected.

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    BillofRights

    isthedeclarationandenumerationoftheindividualrightsandprivilegeswhichtheConstitutionisdesignedtoprotectagainst

    encroachmentsbythegovernment,orbyindividualsorgroupsofindividuals.

    Itisacharteroflibertiesfortheindividual

    andalimitationuponthepoweroftheState.

    f

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    BillofRights

    Itsbasisisthesocialimportanceaccordedtotheindividualinademocraticorrepublicanstate,thebeliefthateveryhumanbeinghasintrinsic

    dignityandworthwhichmustberespectedandsafeguarded.

    Classesofrights Naturalrights(righttolifeandrighttolove)

    Constitutionalrights Statutoryrights(righttoreceiveminimumwage)

    Bill f Ri h

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    BillofRights

    Sec.1 Nopersonshallbedeprivedoflife,liberty,orpropertywithoutdueprocessoflaw,norshallanypersonbedeniedtheequalprotectionof

    thelaws Sec.2

    Privatepropertyshallnotbetakenforpublicusewithoutjustcompensation.

    Statepower(eminentdomain,policepower,taxation

    Bill f Ri h

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    BillofRights

    Sec.3 Therightofthepeopletobesecureintheirpersons,houses,papers,andeffectsagainstunreasonablesearchesandseizuresofwhatevernatureandforanypurposeshallnotbeviolated,andnosearchwarrant

    orwarrantofarrestshallissueexceptuponprobablecausetobedeterminedbythejudge,orsuchotherresponsibleofficerasmaybeauthorizedbylaw,afterexaminationunderoathoraffirmationofthecomplaintandthewitnesshemayproduce,andparticularlydescribingtheplacetobesearched,andthepersonsorthingstobeseized.

    Bill f Ri h

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    BillofRights

    Sec.4 Theprivacyofcommunicationandcorrespondenceshallbeinviolableexceptuponlawfulorderofthecourt,orwhenpublicsafetyandorderrequire

    otherwise. Sec.5

    Thelibertyofabodeandoftravelshallnotbeimpairedexceptuponlawfulorderofthecourt,orwhen

    necessaryintheinterestofnationalsecurity,publicsafety,orpublichealth.

    Bill f Ri h

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    BillofRights

    Sec.6 Therightofthepeopletoinformationonmattersofpublicconcernshallberecognized.

    Sec.7 Therighttoformassociationsorsocietiesforpurposesnotcontrarytolawshallnotbeabridged.

    Bill f Ri ht

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    BillofRights

    Sec.8 Nolawshallbemaderespectinganestablishmentorreligion,orprohibitingthefreeexercisethereof.Thefreeexerciseandenjoymentofreligiousprofessionandworship,withoutdiscriminationorpreference,shallforeverbeallowed.Noreligioustestshallbe

    requiredfortheexerciseofcivilorpoliticalrights.

    Bill f Ri ht

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    BillofRights

    Sec.9 Nolawshallbepassedabridgingthefreedomofspeech,orofthepress,ortherightofthepeoplepeaceablytoassembleandpetitiontheGovernmentforredressofgrievances.

    Sec.10

    Nolawgrantingatitleofroyaltyornobilityshallbeenacted