Ratan | Aditi | Hardik | Elroy | Shrikal | Tanya

DESIGN FOR GROWTH(SOCIAL INNOVATION)

The Objective: (Primary)

To expose kids of the age 5-12 years to value systems.

(Secondary) To influence the parents

(Fallouts) To build a value driven community who will be future leaders.A SUSTAINABLE SOCIETY (PEOPLE>PLANET>PROFIT)

Target Group:(Socio Economic Section AA++)

Cocooned

Disconnected from Realty

Gold Spoon Kids

Peer Influenced

AGE 5-12

Parents are leaders of Conglomerates

Tech Savvy

Well Travelled

ExposedSeriously materialistic

Context: URBAN

SPR

EA

DTOWNS

SUB-URBAN

SMALL tOWN

RURAL

Subject Matter:

RESPECT

RESPONSIBILITY

ACCOUNTABILITY

CREDIBILITY

SELFLESSNESS SENSITVITY

INTEGRITY & HONESTY

Age Group Attributes

Age 5,6,7

PUSH

Age 8,9,10 Age 11,12

PUSH PULL PULL

Subject matter

Age 5,6,7

PUSH

Age 8,9,10 Age 11,12

PUSH PULL PULL

Basic: SharingCaringRespecting EldersHelping PeopleManners

Decision making and Consequences

Right V/s WrongHonesty & Integrity

MoneyValuesBusinessCurrent affairsEthicsRespecting PeopleResponsibility

TONE OF VOICE of Content:

Compact

Non preachy

Social

Engaging

Multi -dimensionalSpread worthy

GraphicCool

MemorableFun

Delivery Model for Program Development:

Tools

GamesFilmsMusicMobile AppsSocial NetworkingComputerI-tunesI-booksPodcastsRadio

MediaConnectivityHardwareSoftware

TechnologiesChild Psychology+ve PsychologyArtsists/DesignersWritersTeachers

Skills

THE BIG PICTURE:

Target

Secondary

Identity

Storyboard

Parents recieves emailfrom school endorsing this newapplication

Parents discuss it as a good idea

Parents download the app totheir mobile devices

Parents brief nanny on howto use this new app with theirkids. It will last only about 5 minutes per interaction, so asto avoid having the kid using a device for too long.

Nanny assists child in using appChildren use the app togetherin a play group environment

Child instills the values that the app is imbibing in him, and is yetengaged and curious for the next interaction with the app. He’s happy and hooked, and parents are pleased that he’s learningsomething valuable.

Storyboard Ages 8-10-Media: Game

Ages 11-12. Media: Web Portal: www.ethicool.com

Business Model Canvas

THANK YOUIT WAS LOADS OF FUN