cool&cool-quarterly report
TRANSCRIPT
DIGITAL JOURNEYCOOL&COOL
SETTING UP GOAL• TO BECOME A LEADING ONILNE SHOPPING POINT FOR FAMILY CARE PRODUCT
• FIRST CONTACT POINT FOR ZIAUDDIN, JOHNY ROCKET & STORES IN SWAT & GILGIT
• DIGITAL ACTIVATION
• WIDER REACH (daraz, google, etc) – Online 45million Pakistani Users
• TESTER THROUGH FREE DELIVERY AND BUNDLE OFFER
• OFFICE DELIVERY (MONTHLY)
• REACHING OUT CORPORATE, INSTITUTION & SHOP AWAY FROM CITY CENTRE
• TO REACH POTENTIAL AND CURRENT CUSTOMERS AND RETAIN THEM ONLINE
DIGITAL CHANNEL
• SEARCH ENGINE OPTIMIZATION
• SOCIAL MEDIA
• PAID CAMPAIGN OR SEM
• MOBILE MARKETING (APPS, SMS, ETC)
SO WHAT WE DID SO FAR
MOVING FORWARD
• SMS Marketing
• Email Marketing
MORE SERVICES
• CREATIVE
• CONTENT
• SOCIAL MEDIA
• CAMPAIGN
• PROGRAMMING
• APPS
UAE LAUNCH
THE C&C DIGITAL TEAM
• DIGITAL IS THE WAY OF DOING BUSINESS• APPS
• ANALYTIC
• REACH
THE SECRET OF HAPPINESS IS VARIETY, BUT THE SECRET OF VARIETY, LIKE THE SECRET OF ALL SPICES, IS KNOWING WHEN TO USE IT.
THE OPPORTUNITY
19 million or 12% Asian community resides in US which is huge. They love to use spices in their day to day receipe
8.8 million Pakistani abroad mainly in UAE and KSA
Demography
Young Parents Students Aged Temporary
WHY NATIONAL FOODS
• There is no Jodia Bazar
• There is no sense of Spices buying
• Youth doesn’t know difference between Taj Patta and Akhroat unless its mentioned in RECEIPE
EVEN JUST A FEW SPICES OR ETHNIC CONDIMENTS THAT YOU CAN KEEP IN YOUR PANTRY CAN TURN YOUR MUNDANE DISHES INTO A CULINARY MASTERPIECE.
REACHING THEM
• Fair Trade
• Co-creating
• Recipe with Kitchen Appliances (Student)
• Gift Hamper
WHO SELLS SPICES ON AMAZON
EBAY
FBA Other FC EBIZTOOLS FC
Setup Charges $1000 $1000 $1000
Storage signup 0 04 m3 storage monthly (45 skus)
$71.91/month $64.95/month $150/month
Restocking 0 0 0
OFC (Order Fulfilment Centre) charges
$2.67/order $3.80/order $2/order
Amazon Sales Commission
$0.6 $2.7 $2.7
Advertising
Management $800 $800 $800
COSTING REFERENCE LINKS
1. https://www.shipwire.com/w/support/billing-payments-deposits/2. http://www.shipwire.com/pricing/3. http://www.channeladvisor.com/blog/?pn=marketplaces/amazon-raises-fba-fees4. https://sellercentral.amazon.com/hz/fba/profitabilitycalculator/index?lang=en_US
TERMS & CONDITIONS
• $5000 3 months expense and management charges
• All liabilities on Nfoods
• A contract defining role of ebiztools Canada
• Shipping will be generated from Canada or USA
• Similar costing for US and UK
WHAT YOU GET
• Import Clearance
• Storage at Amazon
• Call Centre
• Order Fulfillment (for your orders or sample delivery)
• Finally sell of at discounted price
• Final accounts after 3 months.
• All under our brand either EBIZTOOLS Canada or EVISION Atlanta or Blue Ocean UK
WANT TO KNOW MORE?
We are just a call or email way