5 Important Tips on Starting A New Blog

#1 Content First, Design Later

It’s tempting to make your blog as beautiful and professional as possible before you start posting articles, but this can backfire completely if your blog never kicks off.

In the initial stages, use the majority of your time on researching and writing quality content. You should only start to focus more of your time on tweaking your blog theme once you have web traffic rolling in.

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#2 Keyword Research

If you just entered the blogging game, you may have yet to hear about a term called search engine optimization (SEO). One half of this process is the optimization of your site structure so search engines like Google can figure out the search terms that are most relevant to your blog niche. The other half is building authority by having other websites link to your blog.

Use keyword tools such as Spyfu and Google’s Keyword Tool to get an estimate on the search volume for relevant keywords. If done correctly, your blog should get plenty of organic web traffic for free.

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#3 Short, Concise, and Unique

Thousands of blogs are being created every day. The key to setting yourself apart from your competitors is to keep your content short, concise, and unique. Put yourself in the reader’s shoe and think about what he or she would want.

Build yourself a blogging personality. It does not necessarily have to be humorous, it just have to be consistent throughout your whole blog.

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#4 Interesting visual stuff

These days, you are unlikely to capture your reader’s attention if your blog article is only filled with text. Make it easier for the eye by adding relevant pictures or videos.

When you add images, make sure you label the ‘alternate text’ and give the image file an appropriate name. You could potentially gain more exposure by having your images appear on Google’s image search. Click here to read more about Google’s image publishing guidelines.

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#5 Make Use of Social Media

Don’t rely on search marketing alone to bring in web traffic when you can get others to do the work for you. Make sure your readers can easily share your articles by placing share buttons in clear locations. If you are using a CMS like Wordpress, there are plenty of plugins that will implement sharing buttons for you.

Implementing Facebook comments is also another great way to gain social media exposure. Not only do you gain exposure by having your reader’s comments appear on their friend’s new feeds, you also have less spam comments to deal with.

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