beginners: kick-starting your social media
TRANSCRIPT
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Kick Starting Your Social Media
Laura Gallagher The Creative Company, Inc.
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1989
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2012
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Our System
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Our Channels
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Our Channels
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Case Study
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FMM: Twitter
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FMM: Facebook
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Why Should I Care?
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Key Social Media Guidelines
• The Golden Rule Applies • Like any good rela6onship, this will require your 6me, energy and solid effort – 24/7/365
• Use scheduling tools such as HootSuite, Sprinkler or Sprout
• Build quality rela6onships member-‐to-‐member and encourage each other in this space
• Don’t flood your audience with posts
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The Golden Rule Applies “Do unto others as you would have them do unto you”
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Use Your Tools • HootSuite, Sprinkler, Facebook Schedule tool • Biggest Perk of Tools: They allow tracking! • Remember: Don’t always rely on these tools. Genuine
interac6on cannot be scheduled.
• Watch your auto-‐post seVngs. It's easy to forget, for example, that you set up a post 15 minutes a[er you just posted something.
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Use Your Tools Companies that auto-publish have a 50% increase in leads
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Use Your Tools
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Don’t Flood the Audience
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Quality Relationships
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Quality Relationships Southwest Airlines
@Southwestair
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24/7/365
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Connecting the Dots
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Key Take-Aways • Remember that not everything has to be shared as it’s happening.
• Connect with your community… and beyond!
• Expect to always be on call – social media interac6ons don’t stop a[er 5 p.m.!
• Allow yourself a break from the social world to avoid geVng sloppy.
• Learn from other companies, brands or people.
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Connect with Us! Facebook
www.facebook.com/thecreativecompany
Twitter www.twitter.com/creativecompany
www.linkedin.com/in/gallagherlaura
Email [email protected]