esho.com introductory presentation
TRANSCRIPT
COMPANYOVERVIEWESHO.com – one of the largest ecommerce business in Bangladesh that aims to provide
customers the superior shopping experience with its wide range of products and dedicated customer service in online market place
2012 2013
2014 2015
• To deliver superior value to customers, a 360-ecommerce concept has been developed named Esho.com under the company, Shooting Star Limited.
• To facilitate the ecommerce business an offline value based sales promotion brand has been formed named Lemontip with 200 sales executives.
• Shooting Star Limited felt to start its own agency and it bought a stack of a renewed ad company named Ad On Communications Limited.
• In the first month of January Shooting Star experienced a huge growth over the same period of last year.
ESHO.COM– STRENGTHS THAT MAKES IT TOP
OVER 3 YEARS OF OPERATION
OVER 10 MILLION VISITORS IN LAST 3
YEARS OF OPERATION
OVER 400 THOUSAND FANS IN
FACEBOOK PAGE
BEST IN CLASS CUSTOMER SERVICE & HOME DELIVERY
OPERATION
BEST DOMAIN IN BANGLADESH
ATTENDED OVER 10 MEGA EVENTS
EXPERIENCED RETAIL
MANAGEMENT BODY
HUGE PR AND MEDIA COVERAGE
BRAND
ESHO.COM – Pr & Activation
Pharma Fest NSU Pharma Fest NSU Dhaka Trade Fair Google Bangla Dev Program
Internet Week 2015 Digital World 2015 Billboard Bikash Promoting Esho.com
ESHO.COM – Among Top 4 E-commerce Business In Bangladesh
1. http://www.banglamail24.com/news/1053272. http://www.prothom-alo.com/technology/article/571993/ম�োবোইলে�-ম�নো�োটো3. http://www.risingbd.com/নতুন-আঙি�লে�-এলে�ো-ডট��/1087094. http://www.prothom-alo.com/technology/article/624355/চ�লে�-ইন্টোরলেনট-�প্তোহ
ESHO.COM – Among Top 4 E-commerce Business In Bangladesh
ESHO.COM – Vision & Future Plan
A Revenue Target of 100 Million By 2019
Manage over 20000 secure merchants within the store
Integrating Grass Route Level Producer
Contributing by a Large % in countries Export
Managing crowd funding for under capacity supplier/producer
Exploring local handicraft and small business to international market
Wholesale Based Pre Order For Imported/Production Items
Introducing Own Delivery Network For Better Control
Access to organized merchant s Profit losses due to free shipping Product return and
standerdillization Less knowledge in ecommerce
buying
Over 45 million internet subscribers.
Positive consumer behavior towards internet.
Joint venture with top retailers. Enter into district sales. Increase in BD online sales.
Lack of entry barriers Brand competition (e.g. kaymu,
ajkerdeal, akhoni) Political instability
Customer Service Information Technology Efficient supply chain + logistics One of the first e-commerce
retailer in Bangladesh Diversified product range
Own warehouse
STRENGTHS
SWOTANALYSIS
WEAKNESSES
THREATS OPPORTUNITIES
Cash On Delivery Fast & Free Delivery
7 Days replacement Order Tracking Online Cancelation
Dedicated Customer Service Center
ESHO.COMSERVICEMAPPING
ESHO.COMCATEGORYEMAPPING
FASHION
ELECTRONICES
FMCG
HANDICRAFT
COMMODITY
MARKETREACHOperator Exposure Subscriber
Mobile Internet 41.303
WiMAX 0.223
ISP+PSTN 1.240
Total 42.766
*Subscriber in MillionThe mentioned figure represents the number of active subscribers only. A subscriber/connection using the internet during the last 90 days is considered to be an active subscriber. The data set is for the month of September 2015
MARKETANALYSIS
20%Ajker Deal
37%Other
F-commerce & Small
Ecom
18%Daraz.com
10%Kaymu.com
15%Esho.com
Inventory Managed
Esho.com aims to cover each and every lives through implementing a robust ecommerce marketplace where all sort of product transaction will take place. It will ensure a value driven model from the first level producer to end consumers.
A Market For All - Comprehensive E-commerce
Direct Purchased & Imported
Handicraft & Farming
Established Brands Established Stores
First Level Producer
Merchants Local Retailers
BUSINESSMODEL
Training Customer
Acquisition Plan
Robust Value Chain
Analysis
Right Quality
Delivery
Professional
Management
Step
08Step
07Step
06Step
05
Step
01Step
02Step
03Step
04
Large Number of
Proven Merchants
Social & Internet
Media Presence
Advanced
Ecommerce
Platform
SUCCESSFULPROCESS
PULLOFFSTRATEGYDURING1STYEAR
Speed to market to leverage on first mover
advantage
Professional management
encompassing all theskill sets required
Scale to create efficiency and edge over competitors
Advanced web portal to cater all sort of buying
and selling needs
Delivery of “Affordable Relevant Quality” (key business proposition)
Robust value chain analysis to contain cost
and weed out inefficiencies
Customer acquisition plan to scope out market
in select catchments
In depth Consumer Understanding and
Customer Experience Management (CEM) plan
Continuous training of personnel at all levels
Dynamic business plan to evolve with changing
market reality
Integrated MIS plan to establish speedy decision
making
People Development as a priority task
WITH A VISION TO CHANGE THE LIFESTYLE OF BANGLADESHI CONSUMERS
Exciting Customer &
Shopping Experience
Superior Information
System
Seamless Supply Chain Infrastructur
e
A brand delivering a
host of unique value
added propositions
Excellence in Project
Planning & Execution
Maximize Value for
Customers and
Shareholders
Transform People into Competitive Advantage
Best in Class – Sales
Operations Execution
PAN BANGLADESH INTEGRATED SUPPLY CHAIN
WITH A CLEAR SET OF VALUES & BELIEFS
• We are honest, transparent and ethical in all our dealingsImpeccable Integrity
• We deliver what we promise by bringing the best in all of usPassion to Win
• We win the hearts and minds of our employees and consumers by offering relevant quality, value and serviceDelightful Experience
• We believe in trust, truth and teamworkLiving an Enterprise Culture
• We compassionately contribute to the community we live inMaking a Better World
• We constantly learn and innovate to create new paradigmContinuous Improvement
• We treat every taka spent as our own for creating value for our consumersCount Every Paisa
WE PLAN TO CREATE VALUE FOR THE CONSUMERS IN DAILY HOUSEHOLD NEEDS
Fuller Range of Products and Services
Delightful Customer Experience
One-stop Solution
Convenient Web Accessibility
Lowest Price
Affordable Relevant Quality
Super Value
OUR COMPETITIVE ADVANTAGE
•Unique Proposition•Customer Experience
Outside in perspective
•Our Partnership with First Level Producers•Responsive •Innovative•Indigenous•Deep understanding of Value Chain
Supply Chain Framework
•Knowledge based•Cost effective
New Quality Paradigm
Scale for efficiency in price
Management Competence
Superior Information System
KEY RISK AND MITIGATION PLAN
Revenue Turnover
Right catchment selection
Product selection
Home delivery
Institutional & direct sales
Competition
Integrated supply chain
Pricing
Web Reach
Web design
Supply
Value Chain analysis
Supplier database
Redundancy plan
Price monitoring
Automation
SAP as ERP solution
Proven implementation
partner
Annual Maintenance
Contract (AMC)
Training
Recruitment
Top team recruited at the
beginning
Project Troops
Regular periodic training
Performance evaluation
SUPPLY CHAIN FRAMEWORKStrategic Planning Supply Chain Framework Supply Chain Policy
PlanningDemand Planning Supply Planning S&OP process for demand & supply
reconciliation & gap recognition
Supplier Development
Supplier Development
Program
Supplier Identification & Selection
Supplier Training & Development
Supplier Performance Appraisal, Retention &
Reward
Quality
Procurement Procurement Policy Procurement Execution System
Procurement Evaluation & Monitoring
Logistics
Distribution Network
Assessment of distribution variables at Supply Source &
Outlet
Selection of WH Locations
Optimization of Distribution Network
WarehousingPhysical Management
Process Documen
tation
Shrinkage & Pilferage
Management
Managing Quality at WH
Fleet Management Transportation Policy Transportation
Planning & Execution 3PL Management
Crisis management Contingency Inventory Planning Procurement Logistics
IS Visibility SC Planning Supplier visibility Procurement Visibility Inventory & Logistics Visibility
SALES & OPERATIONS FRAMEWORKStrategic Planning S & O Framework & Policy
Demand Forecasting & Pricing Execution Policy
Revenue Enhancement
Portal Readiness
Sales RealizationValue Added Services (VAS)
Home Delivery Institutional Sales On Call OrderService Mgt (Utility Bill)
Display (Rental of Esho.com Web Portal
Space)
In-store activities (launch / re-launch, etc.)
Outdoor Activities(member sampling, promotion,
Urban D2D activities, etc.)Festival Management
Revenue Assurance
Theft Management Wastage managementPerishable clearance
Damage management
Delivery Management
Crisis ManagementOut of Stock
Site Operations
MaintenanceStock Quality management
Merchandising & Replenishment
ManagementTill Management
Site Expense Management
Security
Stakeholder Management
Customer Relationship Opinion Leader Relationship HR management
FINANCE OPERATIONAL FRAMEWORK
Supplier Mgt./ Pmt. Control
Supplier Management and Payment Quality assurance report Evaluation
Revenue AssuranceMerchant revenue
Collection
Profit management
Revenue Leakage Identification
Discount policy development
Monitor & Control
Accounts GL CreationMonitor book keeping and other
accounting activitiesPreparation of Statutory Financial Report
Corporate FinanceBusiness
plan evaluation
Financing Mix
Decision
Fund Management
Negotiation with bankers and
Insurers
VAT & TAX Management
Bank Reconciliation
Asset Mgt. & Insurance
Asset Registration & Valuation
Insurance Asset Management
Internal Audit & Compliance
Internal Audit Plan development
Segregate responsibilities & duties among auditors
Conduct Internal AuditEnsure good governance
Bus. Analysis & Reporting
Financial statement review Forecasting
Budget Preparation
Strategic planning
Performance Analysis
