escapism is toronto’s newest travel...

ESCAPISM IS TORONTO’S NEWEST TRAVEL MAGAZINE FOR PEOPLE WHO WANT MORE THAN JUST A VACATION…

M E D I A I N F O R M A T I O N

FACEBOOK.COM/ESCAPISMTORONTO

@ESCAPISMTO

ESCAPISMTO

CONTENTSABOUT ESCAPISM03 MISSION STATEMENT04 UK BRAND OVERVIEW05 TORONTO BRAND OVERVIEW09 ONLINE & SOCIAL OVERVIEW

ADVERTISING SOLUTIONS10 INTEGRATED COVER PACKAGE11 THE 8-PAGE DESTINATION GUIDE12 CONTEST PACKAGE13 SPONSORED SECTIONS15 ADVERTORIALS16 HOMEPAGE TAKEOVER

FURTHER INFORMATION17 WHO WE WORK WITH


TWITTER.COM/ESCAPISMTO

INSTAGRAM.COM/ESCAPISMTO

>>>

ESCAPISM BRINGS READERS CLOSER TO THE MOST INSPIRING PLACES ON EARTH

WE THINK TRAVEL should be about more than just packing, getting on a plane and making a beeline for the nearest beach chair. Our readers must agree, because escapism is the largest independent travel magazine in the UK, with 101,749 copies distributed free throughout London every month. In late 2017, we set our sights on Toronto as the newest destination for our award-winning travel magazine. Having already successfully launched our sister title foodism in the city, escapism Toronto will bring the same smart, straight-talking approach to travel that foodism has brought to the local dining scene.




MAGAZINECIRCULATION:101,700 READERSHIP: 315,000, 3 READERS PER COPYFREQUENCY: BI-MONTHLY, 6 ISSUES PER YEARDISTRIBUTION: A CORE NETWORK OF ZONE 1 AND 2 TUBE STATIONS IN CENTRAL LONDON

WEBSITEURL: ESCAPISMMAGAZINE.COM AVG UNIQUE VISITORS P/M: 124,094

NEWSLETTERFREQUENCY: TWICE WEEKLY DATABASE SIZE: 82,000AVG OPEN RATE: 35%

SOCIALCOMBINED REACH: 24,404

READER PROFILEAGE: 25+TYPICAL READER: LONDON CITY PROFESSIONAL 48% MALE - 52% FEMALE

UK BRAND OVERVIEW

24.4K

315,000

101,700CIRCULATION

COMBINED SOCIAL REACH

READERSHIP




>>>




The print incarnation of escapism is a high-quality, quarterly travel magazine, featuring stories from all over the world, essential gear, destination guides and the latest news. A variety of high-impact advertising solutions and content partnerships are available beyond the standard formats, and can be created by our production and editorial teams where required.

12 ◆ Photos

16 ◆ Just Landed

24 ◆ Verzon House, Herefordshire ◆ Short Stay

26 ◆ Glasgow, Scotland ◆ UK Focus

DEPARTURES

TORONTO BRAND OVERVIEWPRINT

DISTRIBUTION

WITH A CORE distribution network within downtown Toronto, the print edition of escapism will reach an engaged audience of travel lovers who live and work in Canada’s largest travel hub. escapism will also be available at select retailers and events.

BAY & BLOOR » BAY & WELLINGTON » CHURCH & BLOOR » CITYPLACE » COLLEGE STATION » EGLINTON STATION » HARBORD & ST. GEORGE » KING & BAY » KING & SPADINA » KING STATION » L IBERTY VILLAGE » OSGOODE STATION » ST. ANDREW STATION » UNION STATION » YONGE & BLOOR » YONGE & ST.CLAIR

Circulation 50,000

Readership TBD




PRINT




Issue 1

Theme Our inaugural issue shines the spotlight on Europe, taking readers from London’s trendy East End to the colourful canals of Copenhagen to the romantic cityscapes of Budapest.

In Market March 20, 2018

EDITORIAL CALENDAR

Issue 2

Theme In this issue, we look to our own backyard for summer travel inspiration as we explore camping, hiking and road tripping in the great outdoors of Canada and beyond.

In Market July 3, 2018

Issue 3

Theme Asia takes centre stage in our autumn issue, with stories that transport readers to the other side of the globe and deep into the culture of this diverse, ever-changing continent.

In Market September 11, 2018

Issue 4

Theme We delve into both sides of winter travel in this issue, from sunny places to escape Toronto’s frosty temps to ski breaks and snow destinations that embrace the best of the cold season.

In Market November 27, 2018

Integrated Cover Package $45,000

8 Page Destination Guide $28,000

Section Sponsorship $13-17,000

Double Page Advertorial $11,000

Full Page Advertorial $7,500

Double Page Spread Ad $10,000

Full Page Ad $6,000

Print Contest Package $7,500

RATE CARD ESCAPISM TRANSPORTS READERS FROM TORONTO’S STREETS TO SOMEWHERE ELSE ENTIRELY




PRINT

Unique Visitors p/m 60,000

Newsletter Subscribers: 9,000

Combined Social Followers (Instagram, Facebook, Twitter)

10,000

Website

7 Day Homepage Take-over and Run of Site Banners

$2,500

Online Advertorial $1,600

Digital Contest Package $2,000

RATE CARD

Email Newsletter

Super MPU $600

Solus E-Newsletter $2,600

2018 Q1 PROJECTIONS




escapism’s online home is a bustling hub where readers can find inspirational travel stories from all over the world. With features, travel guides and news, it’s an essential read for anyone who wants the inside track on the hottest places to go on a holiday. With a careful eye on user interaction, our advertising solutions have been specifically chosen to deliver response to our partners. Both standard and rich media advertising can be integrated into the site.

ONLINE & SOCIAL

Inside back cover

Outside back cover Front cover

Cover Wrap $45,000

RATE CARD

Inside front cover spread




INTEGRATED COVER PACKAGETHERE’S NO MORE powerful way to place your brand right at the front of escapism readers’ minds than with an integrated cover. For maximum impact, your creative will surround the cover (back cover, inside back cover and inside front cover spread) and directly impact our cover design.

PRINT ADVERTISING SOLUTION

Introduction and contents

Feature labels

Branding logo

The Destination Guide $28,000

RATE CARD

Guide opener Introduction Feature 1

Feature 2 Feature 3 Feature 4




THE 8-PAGE DESTINATION GUIDETO TELL A richer and more in-depth story about your destination, escapism’s 8-page Insider’s Guides offer a compelling and powerful solution. Our award-winning creative team will work with you to develop a bespoke advertorial destination guide that informs and inspires readers.


PRINT / DIGITAL ADVERTISING SOLUTION

WIN




There are few better ways to connect with the escapism audience than through a contest, where clients can combine bespoke content with the opportunity to offer readers a chance to experience the brand first-hand. A contest package includes print and digital placement, social media promotion and the full data capture of all entrants.

CONTEST PACKAGE

Contest Package $7,500

Digital Only $2,000

RATE CARD

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Photo Section Sponsorship $17,000

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SPONSORSHIP OF “IN THE FRAME”PHOTOGRAPHYSECTION• Opening full page ad• “In association with” strip, plus logo• Editorial boxout• Closing full page ad • 1 x Super MPU in E-Newsletter

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Portofino is Smeg’s most technically advanced range cooker featuring professional market leading technology.

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BRING YOUR KITCHEN

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SPONSORSHIP OF THE INTREPID SERIES FEATURE• Opening full page ad or bookend ads• “In association with” strip, plus logo• Boxout on opening page• In-feature bookend adverts• Closing full page ad or bookend ads• 1 x Super MPU in E-Newsletter

bread

, or r

ubbed in

to ch

icken

, fish

or

vege

table

s to

add a

bea

utifully

crunch

y

text

ure w

hen ro

astin

g. In

fact

, you

can

even

use

it to

curt

ail a

nd com

plem

ent

the

swee

tnes

s of a

rich

des

sert

.

It’s t

he re

ason

why

the

brand is

now

,

afte

r mor

e th

an 1

30 ye

ars o

f pro

ductio

n,

unrival

led in

its c

lass

. Mal

don se

a

salt

is now

exp

orte

d to m

ore

than

50

countr

ies,

and w

ith g

ood re

ason

: it’s

no

exag

gera

tion to

say

that

the

flavou

r it

brings

to fo

od is

unriv

alle

d – so

goo

d, in

fact

, that

to le

t it m

elt o

n your t

ongu

e on

its ow

n is a

n exp

erie

nce in

itse

lf, a

nd it

can b

e as

much

an in

gred

ient i

n a m

eal

as a

seas

onin

g. Put s

imply,

ther

e’s a

goo

d

reas

on th

at re

nowned

TV ch

ef D

elia

Smith

calls

it “a

n abso

lute

ly p

ure sa

lt

that

tast

es li

ke th

e se

a”.

Mal

don’s

is a

mod

ern-d

ay su

cces

s

stor

y th

at sh

ows t

he im

porta

nce o

f

stay

ing

true

to a

ge-o

ld p

roduct

ion

proce

sses

, of c

arry

ing

on lo

cal t

raditi

on,

and o

f putti

ng qual

ity a

nd flav

our a

t the

fore

front.

It’s g

ood to

know

that

som

e

thin

gs n

ever

chan

ge... ●

Visit m

aldon

salt.c

o.uk,

follo

w @mald

onsa

lt on

Twitt

er or

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on.se

asalt

on F

aceb

ook

THERE’S

A

REASON TV

CHEF DELIA

SMITH

CALL

S IT

“AN A

BSOLUTE

LY

PURE SALT

THAT T

ASTES O

F

THE S

EA”

35

PROMOTI

ON

3_mald

on-sa

lt_ADV_v

3.ind

d 35

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/2016

15:0

3

SALT O

F THE E

ARTH

The Mal

don sa

lt co

mpan

y has

gone f

rom

a fa

mily

busin

ess t

o a b

rand fo

und in k

itchen

s

world

wide.

The sto

ry is

one o

f car

e and at

tentio

n, cra

fted ov

er fo

ur gen

erat

ions

GIV

EN THE POPULARITY of

Mal

don’s

iconic

sea s

alt w

ith p

rofe

ssio

nal an

d

home

cook

s alik

e, yo

u’d be

forg

iven

for t

hinkin

g th

ere

are

a fe

w secr

ets t

o

the

proce

ss o

f mak

ing

it. B

ut, as

ide

from

the

exper

t han

d that

’s bee

n care

fully

honed

since

the

com

pany’s

foundin

g in

1882

, it’s

as s

imple

as t

he pro

duct it

self.

It’s M

aldon

’s unwav

erin

g ca

re a

nd

atte

ntion to

det

ail t

hat m

akes

its

product

so u

ndenia

bly g

ood. T

he se

a sa

lt

is han

d-har

vest

ed in

smal

l bat

ches

ever

y

day –

colle

ctin

g se

awat

er o

n the

mar

shes

surr

oundin

g M

aldon

and b

oilin

g aw

ay

the

water

in st

eel p

ans,

leav

ing

pyra

mid

-

shap

ed sa

lt cr

ysta

ls beh

ind it

, which

are

hand-h

arve

sted

with

long-

handle

d rake

s.

The uniq

ue sh

ape

of th

e sa

lt cr

ysta

ls

not o

nly lo

oks b

eautif

ul; it’

s also

the

key

to it

s tac

tile

quality

, and th

e ex

perie

nce

of e

atin

g it.

This

renow

ned se

a sa

lt

has b

een h

and-h

arve

sted

in M

aldon

,

Englan

d for f

our g

ener

atio

ns sin

ce 1

882,

using

an a

rtisa

nal p

roduct

ion p

roce

ss to

get t

he bes

t tex

ture

and fl

avou

r pos

sible

.

It’s w

orth

it, b

ecau

se M

aldon

sea

salt

is m

ore

than

a se

ason

ing

– it b

rings

the

best o

ut of t

he flav

ours

and te

xture

s of

a dish

. That

’s whet

her it

’s use

d sim

ply

to to

p a d

ollo

p of c

ream

y butte

r on

34

3_mald

on-sa

lt_ADV_v

3.ind

d 34

17/10

/2016

14:4

0

as th

e lo

ok su

gges

ts, i

s a th

orou

ghly

mod

ern ch

eese

– an

d one

whose

inge

nuity h

as b

een re

warded

with

65

differ

ent a

wards f

or it

s gre

at fl

avou

r.

That fl

avou

r – u

nique

amon

g blu

e

chee

ses,

with a

supple

ness t

hat’s

mor

e

nuance

d than

its b

right a

mber

hue

mig

ht sugg

est –

mea

ns that

it’s

equal

ly

at h

ome

on th

e ch

eese

boa

rd a

s in

kitchen

s, in

rest

aura

nts a

nd hom

es a

like.

Not o

nly is

it la

uded b

y to

p chef

s such

as S

imon

Rim

mer

and N

igel

Haw

orth

, it

mak

es a

bril

liant a

ddition

to a

lard

er fo

r

appro

achab

le h

ome

cook

ing

as w

ell.

Wan

t som

e id

eas o

n how

bes

t to

use th

is del

icio

us chee

se in

your o

wn

kitchen

? Why

not

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eef

stro

ganof

f, was

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own w

ith a

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ss o

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full-

bodie

d red w

ine?

Or,

you co

uld m

elt

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urger

to a

dd punch

and ta

ng to

your w

eekday

din

ner; c

rum

ble ov

er a

stea

k or a

flat

mush

room

as a

sim

ple b

ut

effe

ctiv

e re

place

men

t for

a b

utter s

auce

;

spre

ad o

nto cr

usty

bread

for a

quick

snac

k; or s

imply

cove

r with

figs

and

honey

for a

n indulg

ent b

ite to

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.

If yo

u’re p

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om th

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ADVERTORIALSWe work with clients to produce bespoke advertorial content that delivers results. Whatever message you’re looking to promote, we can collaborate with you to ensure it reaches our readers with maximum impact, whether in print, online, or a combination of the two.

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DIGITAL ADVERTISING SOLUTION




HOMEPAGE TAKEOVERA piece of prime real estate on the escapism website, the homepage takeover is a chance to deliver a strong, highly visual brand message next to the brand’s hero content online. The bespoke parallax integration means high impact, too.

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