escapism is the uk’s biggest travel magazine, for people...

ESCAPISM IS THE UK’S BIGGEST TRAVEL MAGAZINE, FOR PEOPLE WHO WANT MORE THAN JUST A HOLIDAY…

1

FACEBOOK.COM/FOODISMUK

WWW.INSTAGRAM.COM/ESCAPISMMAG

TWITTER.COM/ESCAPISMMAG

M E D I AM E D I A I N F O R M A T I O N

CONTENTSABOUT ESCAPISM03 Mission statement04 Brand overview05 Print overview08 Online overview 09 Social media overview10 E-newsletters and solus mailers

ADVERTISING SOLUTIONS11 Front cover wrap12 The eight-page Insider’s Guide13 Sponsored sections18 Advertorials19 Competition package20 Online hub21 Homepage takeover

FURTHER INFORMATION22 What our partners are saying23 Who we work with24 Get in touch


M E D I A



M E D I A

FACEBOOK.COM/ESCAPISMMAGAZINE



WE THINK TRAVEL should be about more than just packing, getting on a plane and making a beeline for the nearest sun-lounger. Our readers must agree, because escapism is the largest travel magazine in the UK, with 101,700 copies distributed free throughout London every other month. Read on to find out more about our award-winning travel magazine.

>>>ESCAPISM BRINGS READERS CLOSER TO THE MOST INSPIRING PLACES ON EARTH




M E D I A

MAGAZINEABC: 101,806 Readership: 305,100 per issueFrequency: Bi-monthly, 6 issues per year

WEBSITEURL: escapismmagazine.com Average unique visitors per month: 124,094 Average page views per month: 966,000 Average CTR since launch: 0.29% Average dwell time: 3 mins 42 secs

NEWSLETTERFrequency: Twice weekly Database size: 41,000Average open rate: 34%

SOCIALCombined reach: 500,000

READER PROFILEAge: 25+Typical reader: London city professional Demographic: ABC 148% male - 52% female 57% of readers earn £36k a year or more17% earn £60k or more

BRAND OVERVIEW

500KCOMBINED

SOCIAL MEDIA REACH

305,100READERSHIP

101,806


M E D I A



M E D I A

DISTRIBUTIONWITH A CORE distribution network within London zones 1 and 2, the print edition of escapism will reach an affluent audience of travel lovers who live and work in the country’s capital. Also at select retailers and events.

ALDGATE » ALDGATE EAST » BAKER STREET » BANK » BARBICAN » BLACKFRIARS» BOND STREET » BOROUGH »CAMDEN » CANARY WHARF » CANNON STREET » CHANCERY LANE » CHARING CROSS » EMBANKMENT » FARRINGDON » FENCHURCH STREET » GOODGE STREET » GREAT PORTLAND STREET » GREEN PARK » HOLBORN »HOLBORN (THAMESLINK) » KINGS CROSS UNDERGROUND » L IVERPOOL STREET (BISHOPSGATE & UNDERGROUND) »LONDON BRIDGE» LUDGATE (THAMESLINK) » MANSION » HOUSE » MARBLE ARCH » MONUMENT »MOORGATE » OLD STREET » OXFORD CIRCUS » SOUTH » KENSINGTON » ST JAMES » ST PAULS » STRATFORD UNDERGROUND » TEMPLE » TOTTENHAM COURT ROAD » TOWER HILL » VICTORIA (CARLISLE STREET) » WARREN STREET » WATERLOO JUBILEE L INE » WATERLOO VICTORY ARCH »

Circulation 101,806

Readership 305,100




PRINT

M E D I A

>>>




M E D I A

The print incarnation of escapism is a high-quality, bi-monthly travel magazine, featuring stories from all over the world, essential gear and destination guides, and the latest news. A variety of high-impact advertising solutions and bespoke partnerships are available beyond the standard formats, and can be created by our production and editorial teams where required.

PRINT

12 ◆ Photos

16 ◆ Just Landed

24 ◆ Verzon House, Herefordshire ◆ Short Stay

26 ◆ Glasgow, Scotland ◆ UK Focus

DEPARTURES

M E D I A

Cover Wrap £55,000

8 Page Guide £48,000

Opening DPS £20,800

Sponsored Feature £25/£30k

DPS Advertorial £18,000

FP advertorial £9,000

Advertorial Strip £4,000

Double Page Spread £16,000

Full Page £7,500

Bookends £8,000

Embedded Half page £5,000

Intermediate Competition £12,000

Advanced Competition £22,000

RATE CARD ESCAPISM TRANSPORTS READERS FROM LONDON’S STREETS TO SOMEWHERE ELSE ENTIRELY




PRINT

M E D I A

Unique Visitors p/m 124,094

Pageviews p/m 966,000

CTR avg since launch 0.29%

Dwell time avg 3m 42s

Website

Bespoke Micro Site £25,000

Advert Banner £28 CPM

7 Day Homepage Takeover £6,995

Online Advertorial £5,000

Competition Package £6,000

RATE CARD




M E D I A

escapism’s online home is a bustling hub where readers can find inspirational travel stories from all over the world. With features, travel guides and news, it’s an essential read for anyone who wants the inside track on the hottest places to go on holiday. With a careful eye on user interaction, our advertising solutions have been specifically chosen to deliver response to our partners – click-through rates are already some of the strongest in the industry. Both standard and rich media advertising can be integrated into the site.

ONLINE



M E D I A


escapism taps into a hugely enthusiastic and engaged community of travel lovers on its social media channels, each with the brand’s distinctive tone and style. The option to include social media posts alongside larger content-based campaigns and competitions can amplify reach.

SOCIAL

Facebook Post £500

Instagram Post £500

Twitter Post £500

RATE CARD

Database size 41,000

Average open rate 34%

RATE CARDSuper MPU £2,000

Solus E-Newsletter £5,000

Super MPU




M E D I A

escapism’s two weekly e-newsletters – ‘Unpacked’ and ‘Weekly’ – deliver travel inspiration straight to our readers’ inboxes. Each one is full of bite-sized guides, entertainment and competitions, with the same vibrant content and design as you’ll find across our print and digital platforms.

The super-MPU ad units offer our boldest advertising opportunities yet. CTR rates are among the strongest in the industry.

Opportunities are also available for solus emails that enable clients to reach escapism readers with impactful, tailored content.

E-NEWSLETTERS & SOLUS MAILERS

Inside front cover Inside back coverOutside back cover Front cover

Cover Wrap £55,000

RATE CARD




M E D I A

FRONT COVER WRAPTHERE’S NO MORE powerful way to place your brand right at the front of escapism readers’ minds than with a cover wrap. For maximum impact, your creative will appear alongside the escapism masthead, along with adverts on the outside-back and inside-front covers.

PRINT ADVERTISING SOLUTION

Introduction and contents

Feature labels

Branding logo

The Insider’s Guide £48,000

RATE CARD

Guide opener Introduction Feature 1

Feature 2 Feature 3




M E D I A

THE 8-PAGE INSIDER’S GUIDETO TELL A richer and more in-depth story about your destination, escapism’s 8-page Insider’s Guides offer a compelling and powerful solution. Our award-winning creative team will work with you to develop a bespoke advertorial destination guide that informs and inspires readers.


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Opening advert

Closing advert

‘In association’ logo


‘In association’ strip




SPONSORSHIP OF IN THE FRAME

£25,000

RATE CARD

SPONSORSHIP OF ‘IN THE FRAME’ PHOTOGRAPHYSECTION• Opening single page advert• ‘In association’ strip• Editorial boxout• Closing single page advert • Digital competition online• 1 x Super MPU in e-newsletter

M E D I A

PERFECT STONEBAKED

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BRING YOUR KITCHEN


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Opening advert

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M E D I A




SPONSORSHIP OF THE CHECKLIST FEATURE

£25,000

RATE CARD

SPONSORSHIP OF THE CHECKLIST FEATURE• Opening single-page advert• ‘In association’ strip, plus logo• Boxout on opening page• Closing single-page advert • Digital competition online• 1 x Super MPU in e-newsletter

PUBLICATION PRODUCED TO THE HIGHEST STANDARD. IT’S A MUST ON OUR MEDIA PLANJOHN DAVIES, Brand Manager, SMEG

PERFECT STONEBAKED

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Opening advert

Closing advertBookend adverts






SPONSORSHIP OF THE INTREPID SERIES FEATURE

£30,000

RATE CARD

SPONSORSHIP OF THE INTREPID SERIES FEATURE• Opening single-page advert• ‘In association’ strip, plus logo• Boxout on opening page• In-feature bookend adverts• Closing single-page advert • Digital competition online• 1 x Super MPU in e-newsletter

M E D I A


Opening advert




BRING YOUR KITCHEN


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Opening advert

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SPONSORSHIP OF THE SELECTOR • Opening single-page advert• ‘In association’ strip, plus logo• Boxout on closing page• Closing single-page advert • Digital competition online• 1 x Super MPU in e-newsletter

SPONSORSHIP OF THE SELECTOR FEATURE

£25,000

RATE CARD





BRING YOUR KITCHEN


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Opening advert

Closing advert



Opening advert




SPONSORSHIP OF THE CITY GUIDE • Opening single-page advert• ‘In association’ strip, plus logo• Boxout on closing page• Closing single-page advert • Digital competition online• 1 x Super MPU in e-newsletter

SPONSORSHIP OF THE CITY GUIDE FEATURE

£25,000

RATE CARD

M E D I A

bread

, or r

ubbed in

to ch

icken

, fish

or

vege

table

s to

add a

bea

utifully

crunch

y

text

ure w

hen ro

astin

g. In

fact

, you

can

even

use

it to

curt

ail a

nd com

plem

ent

the

swee

tnes

s of a

rich

des

sert

.

It’s t

he re

ason

why

the

brand is

now

,

afte

r mor

e th

an 1

30 ye

ars o

f pro

ductio

n,

unrival

led in

its c

lass

. Mal

don se

a

salt

is now

exp

orte

d to m

ore

than

50

countr

ies,

and w

ith g

ood re

ason

: it’s

no

exag

gera

tion to

say

that

the

flavou

r it

brings

to fo

od is

unriv

alle

d – so

goo

d, in

fact

, that

to le

t it m

elt o

n your t

ongu

e on

its ow

n is a

n exp

erie

nce in

itse

lf, a

nd it

can b

e as

much

an in

gred

ient i

n a m

eal

as a

seas

onin

g. Put s

imply,

ther

e’s a

goo

d

reas

on th

at re

nowned

TV ch

ef D

elia

Smith

calls

it “a

n abso

lute

ly p

ure sa

lt

that

tast

es li

ke th

e se

a”.

Mal

don’s

is a

mod

ern-d

ay su

cces

s

stor

y th

at sh

ows t

he im

porta

nce o

f

stay

ing

true

to a

ge-o

ld p

roduct

ion

proce

sses

, of c

arry

ing

on lo

cal t

raditi

on,

and o

f putti

ng qual

ity a

nd flav

our a

t the

fore

front.

It’s g

ood to

know

that

som

e

thin

gs n

ever

chan

ge... ●

Visit m

aldon

salt.c

o.uk,

follo

w @mald

onsa

lt on

Twitt

er or

@mald

on.se

asalt

on F

aceb

ook

THERE’S

A

REASON TV

CHEF DELIA

SMITH

CALL

S IT

“AN A

BSOLUTE

LY

PURE SALT

THAT T

ASTES O

F

THE S

EA”

35

PROMOTI

ON

3_mald

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3.ind

d 35

17/10

/2016

15:0

3

SALT O

F THE E

ARTH

The Mal

don sa

lt co

mpan

y has

gone f

rom

a fa

mily

busin

ess t

o a b

rand fo

und in k

itchen

s

world

wide.

The sto

ry is

one o

f car

e and at

tentio

n, cra

fted ov

er fo

ur gen

erat

ions

GIV

EN THE POPULARITY of

Mal

don’s

iconic

sea s

alt w

ith p

rofe

ssio

nal an

d

home

cook

s alik

e, yo

u’d be

forg

iven

for t

hinkin

g th

ere

are

a fe

w secr

ets t

o

the

proce

ss o

f mak

ing

it. B

ut, as

ide

from

the

exper

t han

d that

’s bee

n care

fully

honed

since

the

com

pany’s

foundin

g in

1882

, it’s

as s

imple

as t

he pro

duct it

self.

It’s M

aldon

’s unwav

erin

g ca

re a

nd

atte

ntion to

det

ail t

hat m

akes

its

product

so u

ndenia

bly g

ood. T

he se

a sa

lt

is han

d-har

vest

ed in

smal

l bat

ches

ever

y

day –

colle

ctin

g se

awat

er o

n the

mar

shes

surr

oundin

g M

aldon

and b

oilin

g aw

ay

the

water

in st

eel p

ans,

leav

ing

pyra

mid

-

shap

ed sa

lt cr

ysta

ls beh

ind it

, which

are

hand-h

arve

sted

with

long-

handle

d rake

s.

The uniq

ue sh

ape

of th

e sa

lt cr

ysta

ls

not o

nly lo

oks b

eautif

ul; it’

s also

the

key

to it

s tac

tile

quality

, and th

e ex

perie

nce

of e

atin

g it.

This

renow

ned se

a sa

lt

has b

een h

and-h

arve

sted

in M

aldon

,

Englan

d for f

our g

ener

atio

ns sin

ce 1

882,

using

an a

rtisa

nal p

roduct

ion p

roce

ss to

get t

he bes

t tex

ture

and fl

avou

r pos

sible

.

It’s w

orth

it, b

ecau

se M

aldon

sea

salt

is m

ore

than

a se

ason

ing

– it b

rings

the

best o

ut of t

he flav

ours

and te

xture

s of

a dish

. That

’s whet

her it

’s use

d sim

ply

to to

p a d

ollo

p of c

ream

y butte

r on

34

3_mald

on-sa

lt_ADV_v

3.ind

d 34

17/10

/2016

14:4

0

as th

e lo

ok su

gges

ts, i

s a th

orou

ghly

mod

ern ch

eese

– an

d one

whose

inge

nuity h

as b

een re

warded

with

65

differ

ent a

wards f

or it

s gre

at fl

avou

r.

That fl

avou

r – u

nique

amon

g blu

e

chee

ses,

with a

supple

ness t

hat’s

mor

e

nuance

d than

its b

right a

mber

hue

mig

ht sugg

est –

mea

ns that

it’s

equal

ly

at h

ome

on th

e ch

eese

boa

rd a

s in

kitchen

s, in

rest

aura

nts a

nd hom

es a

like.

Not o

nly is

it la

uded b

y to

p chef

s such

as S

imon

Rim

mer

and N

igel

Haw

orth

, it

mak

es a

bril

liant a

ddition

to a

lard

er fo

r

appro

achab

le h

ome

cook

ing

as w

ell.

Wan

t som

e id

eas o

n how

bes

t to

use th

is del

icio

us chee

se in

your o

wn

kitchen

? Why

not

try

it in

a b

eef

stro

ganof

f, was

hed d

own w

ith a

gla

ss o

f

full-

bodie

d red w

ine?

Or,

you co

uld m

elt

it on

a b

urger

to a

dd punch

and ta

ng to

your w

eekday

din

ner; c

rum

ble ov

er a

stea

k or a

flat

mush

room

as a

sim

ple b

ut

effe

ctiv

e re

place

men

t for

a b

utter s

auce

;

spre

ad o

nto cr

usty

bread

for a

quick

snac

k; or s

imply

cove

r with

figs

and

honey

for a

n indulg

ent b

ite to

eat

.

If yo

u’re p

lannin

g to

hea

d to a

ny

fest

ival

s this

sum

mer

, kee

p an ey

e ou

t

for B

lack

stick

s Blu

e, which

will

be

road

trip

ping

to a

num

ber o

f them

acr

oss t

he

UK w

ith st

alls

where

you ca

n tast

e it

for y

ours

elf.

It’s t

he per

fect

tim

e to

try

a

chee

se th

at m

ight j

ust su

rpris

e yo

u. ●

Find

Black

stick

s Blu

e in M

&S, S

ainsb

ury’s

and

spec

ialit

y fo

od sh

ops t

hrough

out L

ondo

n.

Look

out f

or it

s am

ber h

ue and

purp

le

bran

ding,

or a

sk fo

r it b

y nam

e. Fo

r info

, go t

o

butle

rsche

eses

.co.uk

,

@Bu

tlersC

hees

e

on F

aceb

ook,

or

@bla

cksti

cksb

lu

on Tw

itter

BLACKSTIC

KS

BLUE IS

UNIQ

UE

AMONG B

LUE

CHEESES, A

ND

MORE N

UANCED

THAN IT

S

BRIGHT A

MBER

HUE MIG

HT

SUGGEST

CLOCKW

ISE FR

OM TO

P LEFT

: Blac

kstic

ks B

lue’s

distin

ctive

look;

with fi

gs and ch

utney

; cove

red in

walnuts;

a ste

ak w

ith m

elted

Blac

kstic

ks B

lue

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ABOLD

LY COLO

URED EXTERIOR,

vein

s of b

lue

mou

ld in

side,

and a

vibra

nt ora

nge co

lour –

it’s

hard

not to

not

ice

a pie

ce o

f Bla

ckst

icks B

lue

chee

se w

hen yo

u see

one.

But bey

ond th

is dar

ing

British

chee

se’s

visu

al id

entit

y is

a bea

utifully

craf

ted p

roduct

; a ch

eese

that

bal

ance

s

punchy

flavou

rs w

ith a

rich

, cre

amy

text

ure a

nd a su

rpris

ingl

y wel

l-rou

nded

tast

e. Lau

nched

in 2

003,

it’s b

ecom

e a

hit with

chee

se co

noiss

eurs

and k

een

amat

eurs

all

over

the

UK.

With

a ri

ch h

erita

ge in

chee

sem

akin

g,

it’s e

asy

to se

e how

one

of th

e Butle

r

fam

ily’s

newes

t pro

ducts i

s so

refined

and e

lega

nt. The

fam

ily h

ave

been

farm

ing

in th

e In

glew

hite a

rea

of

Lanca

shire

for m

ore

than

80

year

s, sin

ce

thei

r ante

ceden

ts R

ichar

d and A

nnie

Butler fi

rst s

tart

ed e

xper

imen

ting

with

crea

ting

thei

r own ch

eese

in th

e 19

30s

with m

ilk fr

om th

e fa

mily

’s her

d. The

fam

ily h

ave

been a

mon

g Brit

ain’s

finest

chee

sem

aker

s eve

r sin

ce, w

ith G

ill,

Danie

l and M

atth

ew H

all c

arry

ing

on

the

traditi

on in

the

mod

ern d

ay.

But this

long

and d

istin

guish

ed

histor

y doe

sn’t

mea

n the

brand is

one

to re

st o

n its l

aure

ls. B

lack

stick

s Blu

e,

LIKE A

BOLT

FROM

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LUE

If yo

u’re a

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f blu

e ch

eese

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ckst

icks B

lue

is on

e fo

r you

. Stro

ng an

d crea

my

with

a sm

ooth

text

ure, i

t’s a

gre

at a

ddition

chee

seboa

rds a

nd hom

e-co

oked

dish

es a

like

116

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ckstick

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21/04

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Full page

Double page spread





ADVERTORIALSWe work with clients to produce bespoke advertorial content that delivers results. Whatever message you’re looking to promote, we can collaborate with you to ensure it reaches our readers with maximum impact, whether in print, online, or a combination of the two.

Full page £9,000

Double-page spread £18,000

RATE CARD

M E D I A

PRINT / DIGITAL ADVERTISING SOLUTION

WIN




There are few better ways to connect with the escapism audience than through a competition, where clients can combine bespoke content with the opportunity to offer readers a chance to experience the brand first-hand.

COMPETITION PACKAGE

Digital Only £6,000

Intermediate £12,000

Advanced £22,000

RATE CARD

M E D I A

Instagram images

Feature carousel

Feature page

DIGITAL ADVERTISING SOLUTION




M E D I A

ONLINE HUBFor a holistic branded content or promotional campaign that features across a number of web pages, an online content hub is the best place to keep it all together in an easily navigable and prominent part of the escapism website. The design and content can all be tailored for any brand.

Online hub £25,000

RATE CARD

M E D I A

Standard MPU

3 Epic Parallax creatives & 2 MPUs

1

2

3

Mobile

DIGITAL ADVERTISING SOLUTION




HOMEPAGE TAKEOVERA piece of prime real estate on the escapism website, the homepage takeover is a chance to deliver a strong, highly visual brand message next to the brand’s hero content online. The bespoke Epic Parallax integration means high impact, too.

Epic Parallax ad solutions are also available as ROS.

Homepage Takeover £6,995

Epic Parallax (ROS) £48 CPM

RATE CARD

M E D I A

AS OUR FIRST CONSUMER FACING EVENT, WE COULDN’T HAVE WISHED FOR MORE – OR A BETTER PARTNER TO HOST WITH. WE WERE DELIGHTED WITH ATTENDANCE, WE’VE ALREADY HAD SOME GREAT CUSTOMER FEEDBACK AND EVEN MANAGED TO DO SOME ON-THE-NIGHT QUOTES, SO FINGERS CROSSED THEY CONVERT INTO BOOKINGS.TOTAL PLEASURE WORKING WITH ALL AT escapism AS ALWAYS, AND LOOK FORWARD TO MORE OF THE SAME.JENNY SOWERBY, Head of Marketing,Sandals & Beaches Resorts

Our experience last year with the escapism team – be it your sales or your editorial staff – was a most happy one. Both were friendly, accommodating and professional - in short, a pleasure to deal with. We look forward to working with you on many more occasionsJEANETTE SCHUCHMANN, Deputy Director UK & Ireland, German National Tourist Office

WHAT OUR PARTNERS ARE SAYING

I checked out the new mag on the ipad last night – looks fantastic! Thanks for all your help.MARK BRIGHAM, Owner, Ellis Brigham Mountain Sports (& The Snowboard Asylum)



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