ericsson rx8200 and avp 3000 configuration packs rx8200 and avp 3000... · ericsson rx8200 and avp...
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Ericsson RX8200 and AVP 3000 Configuration Packs
Sales Information
Rev PA2
Ericsson RX8200 and AVP 3000 Configuration Packs
Rev PA2 2014-03-21 Ericsson AB 2014 2 (12) David Edwards - Receivers Product Manager Ericsson Confidential
1 Objectives of Configuration Packs
In order to streamline sales of some of Ericsson’s core products and reduce the amount of time and effort required to complete a sale, Ericsson is introducing Configuration Packs for certain products. RX8200 and AVP 3000 Voyager are the two products that will initially be offered for sale in this way.
Ericsson RX8200 and AVP 3000 Configuration Packs
Rev PA2 2014-03-21 Ericsson AB 2014 3 (12) David Edwards - Receivers Product Manager Ericsson Confidential
2 New Ways to Sell
With Configuration Packs being introduced, the existing à la carte sales methodology will still be maintained. This method of selling is more applicable to larger sales where a consultative sales method applies best, where identifying a customer unique set of features is important and where the overall system price is more important than unit price.
Configuration Packs provide the benefit of pre-defined functionality that targets certain market applications - offering a combination of good pricing and a generous feature set. These Packs are perfect for simple box sales enabling a quick sale. By speeding up the sales process, sales teams have more time available to make more sales thereby driving up total revenue.
Ericsson RX8200 and AVP 3000 Configuration Packs
Rev PA2 2014-03-21 Ericsson AB 2014 4 (12) David Edwards - Receivers Product Manager Ericsson Confidential
3 Target Applications
Configuration Packs have been developed for five RX8200 decoder applications plus an RX8200 network adaptor application. The Packs are named:
Network Adaptor Basic Premium DSNG Events The Works
The RX8200 Packs target the following applications:
Five AVP 3000 Voyager Configuration Packs have also been developed, named:
SD DSNG HD DSNG Events Premium Events World Events
Ericsson RX8200 and AVP 3000 Configuration Packs
Rev PA2 2014-03-21 Ericsson AB 2014 5 (12) David Edwards - Receivers Product Manager Ericsson Confidential
Each Pack has an increasing level of functionality thereby offering a sales ladder providing sales teams with an easy methodology of explaining the benefits of the Configuration Pack range and providing an opportunity to up-sell to higher specified packs.
With RX8200 having the capability to interface to many different network transmission architectures the Packs offer a choice of input type appropriate to the application.
Ericsson RX8200 and AVP 3000 Configuration Packs
Rev PA2 2014-03-21 Ericsson AB 2014 6 (12) David Edwards - Receivers Product Manager Ericsson Confidential
4 The Channel Partner Buy Price
For Ericsson’s Channel Partners, Configuration Packs are accompanied by a new pricing category. Configuration Packs are available as “Category E” products. For items in Category E the Channel Partner buys the units from Ericsson at a Channel Partner Buy Price. The Channel Partner then sells into the market at a price greater than the Channel Partner Buy Price. The greater the sell price for the equipment the greater their profit margin on the deal for the Channel Partner.
5 What’s in the Packs?
The AVP 3000 Voyager Configuration Packs offer the following capability:
Ericsson RX8200 and AVP 3000 Configuration Packs
Rev PA2 2014-03-21 Ericsson AB 2014 7 (12) David Edwards - Receivers Product Manager Ericsson Confidential
Listing the functionality in the AVP 3000 Voyager Packs:
KEY
= Included
- = Not upgradable as configured
Available = Not included as part of Configuration Pack sale but available as a post
sale upgrade
SD DSNG HD DSNG EVENTSPREMIUM
EVENTS
WORLD
EVENTS
Single AC Power Supply
Hot-Swappable Modules
Built-In Video Confidence Monitor
Analog Composite CVBS Interface (SD PAL/NTSC)
SD-SDI Interface
HD-SDI Interface
3 Gbps Capable HD-SDI Interface
Discrete Audio Intputs (Analog or AES)
Balanced Analog Audio
Balanced Digital Audio (AES-EBU)
XLR Connector Available Available Available Available Available
MPEG-2 SD 4:2:0 Encoding
MPEG-2 HD 4:2:0 Encoding Available
MPEG-2 SD 4:2:2 Encoding Available Available
MPEG-2 HD 4:2:2 Encoding Available Available
MPEG-4 (AVC) SD 4:2:0 Encoding Available
MPEG-4 (AVC) HD 4:2:0 Encoding Available
MPEG-4 (AVC) SD 4:2:2 Encoding Available Available
MPEG-4 (AVC) HD 4:2:2 Encoding Available Available
MPEG-4 (AVC) HD 4:2:2 10-bit Encoding Available Available
MPEG-4 (AVC) HD 4:2:2 1080p 50/60 fps Encoding Available Available Available Available Available
JPEG 2000 SD 4:2:2 Encoding Available Available Available Available Available
JPEG 2000 HD 4:2:2 Encoding Available Available Available Available Available
Number of Audio Services (Pairs) per Incoming Video Service 8 8 8 8 8
MPEG-1 Layer II Encode 2 Pairs per
Video Service
(6 More
Available)
3 Pairs per
Video Service
(5 More
Available)
3 Pairs per
Video Service
(5 More
Available)
3 Pairs per
Video Service
(5 More
Available)
8 Pairs per
Video Service
Dolby® Digital (AC3) Encode (2.0 or 5.1) Available Available Available Available Available
AAC Encode Encode (2.0 or 5.1) Available Available Available Available Available
Phase Aligned Audio EncodeAvailable Available Available
(1 Group)
(2 Groups)
Linear PCM Pass-Through
Dolby® Digital (AC3) Pass-Through (2.0 or 5.1)
Dolby® Digital Plus Pass-Through (2.0 or 5.1)
Dolby®E Pass-Through (Compressed)
Frame Sync / H-Sync Available Available Available Available Available
Simulsync (for 3D and 4K Modes) Available Available Available Available Available
BISS Encryption (Modes 1 and E) Available Available
RAS Encryption
ASI Output Available Available Available Available Available
IP Output
Pro-MPEG FEC Available Available Available Available Available
DVB-S/S2/DSNG Satellite Output
DVB-S QPSK Demodulation
DVB-S2 QPSK Demodulation
DVB-S2 8PSK Demodulation
DVB-S2 16APSK / 32APSK Demodulation Available Available Available
Extended Symbol Rate Available Available Available Available Available
Low Symbol Rate (1 to 5 Msym/s) Available Available Available Available Available
DVB-T/T2 Terrestrial Output - - - - -
DVB-T2 Demodulation - - - - -
G.703 Output Available Available Available Available Available
SCTE-35 Insertion via SCTE-104 Messages (via IP) Available Available Available Available Available
SCTE-35 Insertion via GPI Available Available Available Available Available
RS232 Low Speed Asynchronous Data - - - - -
Multi-Protocol Encapsulation (MPE) High Speed IP Data - - - - -
General Purpose Interface (GPI) Available Available Available Available Available
External Synchronization Interface Available Available Available Available Available
Alarm Relay Available Available Available Available Available
Web Browser Control
Front Panel Control
SNMP Traps and Alarms
SNMP Remote Control - - - - -
RS232 Remote Control - - - - -
nCompass Control
AUDIO ENCODING
VIDEO ENCODING
MPEG-2 Encoding
MPEG-4 AVC (H264) Encoding as Primary Output
ENCRYPTION
TRANSPORT STREAM OUTPUTS
ANCILLIARY CAPABILITIES
Ancilliary Data Input (Data related to the Audo/Video)
CHASSIS
Power
Audio Pass-Through (From HD/SD-SDI)
Audio Encoding (from Baseband Input or as part of Audio Transcode)
VIDEO PROCESSING
JPEG-2000 Encoding as Primary Output
AVP3000 CONFIGURATION PACKS
CONTROL
BASEBAND VIDEO AND AUDIO INPUTS
Chassis Capabilities
Baseband Video Input
Audio Intputs
Discrete Audio Format
Physical Audio Connector
Data Input (Data un-related to the Audio/Video)
Ancilliary Interfaces
Ericsson RX8200 and AVP 3000 Configuration Packs
Rev PA2 2014-03-21 Ericsson AB 2014 8 (12) David Edwards - Receivers Product Manager Ericsson Confidential
For the Ericsson RX8200 Advanced Modular Receiver the specification of the Configuration Packs is as follows:
Ericsson RX8200 and AVP 3000 Configuration Packs
Rev PA2 2014-03-21 Ericsson AB 2014 9 (12) David Edwards - Receivers Product Manager Ericsson Confidential
Listing this by Marketing Code:
Marketing Code
RX8200/BAS
RX8200/HWO/OFDM
RX8200/HWO/IP/GIGE
RX8200/HWO/G703
RX8200/HWO/DVBS2/2
RX8200/HWO/DVBS2/IP
RX8200/HWO/HD/3G
RX8200/HWO/BAL/AUD
RX8200/HWO/IP/OUT
RX8200/HWO/J2K/MP24
RX8200/HWO/HQDCONV
RX8200/HWO/RS232
RX8200/SWO/NULL
RX8200/SWO/DVBS2/8PSK
RX8200/SWO/DVBS2/16APSK
RX8200/SWO/DVBS2/LSYM
RX8200/SWO/FSYNC
RX8200/SWO/DVBT2
RX8200/SWO/IP/PROMPEG
RX8200/SWO/CI/MSD
RX8200/SWO/BISS/MSD
RX8200/SWO/RAS
RX8200/SWO/MPEG2/SD
RX8200/SWO/MP2/MP4/SD/HD
RX8200/SWO/MP4/422/SD
RX8200/SWO/MP4/422/HD
RX8200/SWO/J2K/SD
RX8200/SWO/J2K/HD
RX8200/SWO/HDSDI/3G
RX8200/SWO/3D
RX8200/SWO/LDELAY
RX8200/SWO/DCONV
RX8200/SWO/UPCONV
RX8200/SWO/XCONV
RX8200/SWO/AC3
RX8200/SWO/AAC
RX8200/SWO/4AUD
RX8200/SWO/PAA
RX8200/SWO/IP/OUT/PROMPEG
RX8200/SWO/SING/SERVFILT
RX8200/SWO/MULT/SERVFILT
RX8200/SWO/IP/DATA
RX8XXX/CABLE/XLR
The
Wo
rks Satellite
Y
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
4
The
Wo
rks IP/Sate
lliteY
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
4
Even
ts Satellite
Y
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
4
Even
ts IP/Sate
llite
Y
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
4
DSN
G SA
T
Y
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
4
DSN
G G
703
Y
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
4
DSN
G IP
/Satellite
Y
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
4
Pre
miu
m Sate
llite
Y
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
4
Pre
miu
m O
FDM
Y
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
4
Pre
miu
m IP
/Satellite
Y
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
4
Basic Sate
llite
Y
Y
Y
1
Y
Y
Y
Y
Y
2
Basic O
FDM
Y
Y
Y
1
Y
Y
Y
Y
Y
2
Basic IP
Y
Y
Y
1
Y
Y
Y
Y
2
Ne
two
rk Ad
apto
r OFD
M
Y
Y
Y
1
Y
Y
Y
Y
Y
Y
Y
Y
Y
2
Ne
two
rk Ad
apto
r IP
Y
Y
Y
1
Y
Y
Y
Y
Y
Y
Y
Y
Y
2
Ne
two
rk Ad
apto
r G703
Y
Y
Y
1
Y
Y
Y
Y
Y
Y
Y
Y
2
Configuration Pack
Ericsson RX8200 and AVP 3000 Configuration Packs
Rev PA2 2014-03-21 Ericsson AB 2014 10 (12) David Edwards - Receivers Product Manager Ericsson Confidential
Or by Functionality:
KEY
= Included
- = Not upgradable as configured
Available = Not included as part of Configuration Pack sale but
available as a post sale software upgrade.
NETWORK
ADAPTORBASIC PREMIUM DSNG EVENTS WORKS
ASI Input
Basic Transport Stream Redundancy Switching
User Defined Transport Stream Redundancy Switching
IP Input
Pro-MPEG FEC Available Available
DVB-S/S2 Satellite Input -
DVB-S QPSK Demodulation -
DVB-S2 QPSK Demodulation -
DVB-S2 8PSK Demodulation -
DVB-S2 16APSK / 32APSK Demodulation - Available Available
DVB-S2 Multi-Transport Stream Mode - Available Available Available Available Available
Low Symbol Rate (1 to 5 Msym/s) - Available
DVB-T/T2 Terrestrial Input - - -
DVB-T2 Demodulation - - -
G.703 Input - - - -
Single Service Common Interface Decryption
Single Service Director Decryption
Single Service BISS Decryption
Single Service BSkyB Decryption - - - - - -
RAS Decryption Available Available Available
Multi-Service Common Interface Decryption Available Available Available Available Available
Multi-Service Director Decryption Available Available Available Available Available Available
Multi-Service BISS Decryption Available Available Available Available Available
Single Service Filtering and PID Remapping Available
Multi-Service Filtering (MPTS Out) Available Available Available Available
Multi-Service Filtering, Stream Splitting Available Available Available Available
ASI Output
IP Output -
Pro-MPEG FEC -
MPEG-2 SD 4:2:0 Decoding
MPEG-2 HD 4:2:0 Decoding Available
MPEG-2 SD 4:2:2 Decoding - - - Available
MPEG-2 HD 4:2:2 Decoding - - - Available
MPEG-4 (AVC) SD 4:2:0 Decoding Available
MPEG-4 (AVC) HD 4:2:0 Decoding Available
MPEG-4 (AVC) SD 4:2:2 Decoding - - - Available
MPEG-4 (AVC) HD 4:2:2 Decoding - - - Available
MPEG-4 (AVC) HD 4:2:2 10-bit Decoding - - - Available
MPEG-4 (AVC) HD 4:2:2 1080p 50/60 fps Decoding - - - Available Available
Low Latency Decode (MPEG-4/AVC) - - -
JPEG 2000 SD 4:2:2 Decoding - - - Available
JPEG 2000 HD 4:2:2 Decoding - - - Available
Frame Sync Available Available
Simulsync 3D Mode Available Available Available Available Available
Basic Quality HD to SD Down-Conversion Available Available - - -
High Quality HD to SD Down-Conversion - - -
Up-Conversion (SD to HD - 4:2:0 Only) Available Available
Cross-Conversion (1080i <> 720p - 4:2:0 Only) Available Available
Number of Audio Services (Pairs) per Incoming Video Service
2
(4 More
Available)
2
(4 More
Available)
6 6 6 6
MPEG-1 Layer II Decode
Dolby® Digital (AC3) Decode/Down-Mix (2.0 or 5.1)
AAC Decode Decode/Down-Mix (2.0 or 5.1) Available
Phase Aligned Audio Decode Available Available Available Available
Audio Normalization
Linear PCM Pass-Through
Dolby® Digital (AC3) Pass-Through (2.0 or 5.1)
Dolby® Digital Plus Pass-Through (2.0 or 5.1)
Dolby®E Pass-Through (Compressed)
Analog Composite CVBS Interface (SD PAL/NTSC)
SD-SDI Interface
HD-SDI Interface
3 Gbps Capable HD-SDI Interface - - -
HD YPrPb/RGB Interface
Russian SECAM Interface - - - - - -
Number of Discrete Audio Outputs (Analog or AES) 2 2 4 4 4 4
Balanced Analog Audio
Balanced Digital Audio (AES-EBU)
XLR Connector
Screw Terminal - - - - - -
RS232 Low Speed Asynchronous Data - - -
Multi-Protocol Encapsulation (MPE) High Speed IP Data Available -
SCTE 35 Controlled Contact Closures
Alarm Relay
Web Browser Control
Front Panel Control
SNMP Traps and Alarms
SNMP Remote Control
RS232 Remote Control - - -
nCompass Control
Web Browser Password Protection
Satellite or IP & Satellite Input Option
OFDM Input Option
CONDITIONAL ACCESS AND DECRYPTION
Multi-Service Decryption
SERVICE FILTERING
TRANSPORT STREAM OUTPUTS
RX8200 CONFIGURATION PACKS
VIDEO DECODING
G703 Input Option
TRANSPORT STREAM INPUTS
Automatic Transport Stream Switching
IP or IP & Satellite Input Option
ANCILLIARY CAPABILITIES
MPEG-2 Decoding
MPEG-4 AVC (H264) Decoding
JPEG-2000 Decoding
VIDEO PROCESSING
Format Conversion (Up/Down/Cross)
AUDIO DECODING AND PASS-THROUGH
Data
Audio Decoding
Audio Pass-Through
DECODED VIDEO AND AUDIO OUTPUTS
Ancillary Interfaces
CONTROL
Baseband Video Output
Audio Outputs
Discrete Audio Format
Physical Audio Connector
Ericsson RX8200 and AVP 3000 Configuration Packs
Rev PA2 2014-03-21 Ericsson AB 2014 11 (12) David Edwards - Receivers Product Manager Ericsson Confidential
Because of the increasing level of functionality across the Configuration Packs and the sales ladder philosophy it becomes very easy to help the customer to decide which pack is right for their needs. Firstly by the Pack name and by Pack target application. For RX8200 the sales teams can also get guidance by asking the customer the following simple questions:
6 Simple Enough to Hold Stock
It is expected that the most popular RX8200 Configuration Packs will be Premium, DSNG and Events. These Packs are available with a combined satellite and IP input card – which makes up 90% of all input type requirements for these applications. Three RX8200 Configuration Pack variants is all it takes to address almost all opportunities
As with the RX8200, most AVP 3000 Voyager sales are likely to be satisfied with just three packs - HD DSNG, Events and Premium Events. For this reason Channel Partners can now afford to hold stock of RX8200 and AVP 3000. Holding stock means that customers can receive their units with a much reduced lead time.
Ericsson RX8200 and AVP 3000 Configuration Packs
Rev PA2 2014-03-21 Ericsson AB 2014 12 (12) David Edwards - Receivers Product Manager Ericsson Confidential
7 AVP3000 and RX8200 Configuration Packs – The Perfect Pair
The functionality available in the AVP 3000 Voyager Packs forms a perfect match for RX8200 Packs. The Voyager Packs and RX8200 Packs map in this way:
8 Configuration Packs – A Quick Sale, More Sales
Ericsson’s Configuration Packs for RX8200 and AVP 3000 Voyager should, through good pricing and a generous feature set be very attractive to customers by providing a high level of Value. By making the sales process quick and simple, sales teams should have more time to make more sales thereby generating more revenue.