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Episode 24 with Guest Seth Greene

Lisa:   Welcome  to  episode  number  twenty-­four  of  Boost  Your  Sales  and  Lifestyle.  I'm  your  host,  Lisa  Sasevich,  the  queen  of  sales  conversion  and  founder  of  The  Sales  Authenticity  and  Success  Year  Long  Mastermind  Training  Program  for  the  Heart  Centered  Entrepreneur.  On  today's  show  we'll  be  talking  with  Seth  Greene  and  learning  the  secrets  to  creating  a  podcast,  and  then  turning  that  content  into  all  kinds  of  great  things,  from  social  media,  to  blog  posts,  all  the  way  through  to  a  book.  Yes.  Wouldn't  it  be  awesome  to  be  able  to  do  something  once,  and  then  be  able  to  touch  people  all  over  the  world,  online  and  offline,  and  stop  being  the  best  kept  secret  in  your  niche.  Are  you  ready  to  get  sassy  with  us?  Let's  dive  in.    

Speaker  2:   Welcome  to  the  Boost  Your  Sales  and  Lifestyle  Show,  with  Lisa  Sasevich,  the  queen  of  sales  conversion.  Lisa  teaches  experts  who  are  making  a  difference  how  to  get  their  message  out  and  enjoy  massive  results  without  being  salesy.  Lisa  is  here  to  lift  you  up,  show  you  a  new  perspective,  and  open  your  world  to  what's  possible  for  you.  Helping  way  more  people,  making  way  more  money,  and  making  the  difference  you  were  born  to  make.    

Lisa:   Welcome  everybody.  I'm  excited  to  have  you  here.  Congratulations  on  doing  what  it  took  for  you  to  be  here  today  participating  with  your  complete  focus.  This  symbolizes  your  commitment  and  your  investment  in  yourself  and  those  that  you  serve.  This  season's  theme  is  craft  your  online  and  offline  sales  conversion  machine.  Each  of  my  guests  on  the  show  have  been  hand  selected,  so  you  can  stand  on  the  shoulders  of  giants  and  learn  from  people  who  have  gone  before  you  and  experienced  great  success.  Today,  it's  my  honor  to  introduce  you  to  Seth  Greene.  Seth  is  a  nationally  recognized  direct  response  marketing  expert.  He  is  the  only  person  in  history  that  Dan  Kennedy  has  nominated  for  marketer  of  the  year  three  years  in  a  row.  He  is  the  author  of  six  best-­  selling  books,  including  Podcast  Marketing  Magic.    

  He's  been  featured  on  CBS  Money  Watch,  CBS  News,  The  LA  Times,  The  Boston  Globe,  The  Miami  Herald,  and  the  number  one  morning  radio  show  in  New  York  City.  Seth  has  worked  with  some  of  the  biggest  names  in  the  business,  like  Jack  Canfield,  Ron  LeGrand,  Ted  Thomas,  and  Dr.  Dustin  Burleson,  just  to  name  a  few.  He's  also  spoken  on  stages  with  Dan  Kennedy,  David  D.,  Darcy  Juarez,  and  many,  many  more.  He  represents  everyone  from  local  brick  and  mortar  businesses  to  fortune  five  hundred  companies.  Seth  is  the  founder  of  one  of  the  fastest  growing  direct  response  marketing  firms  in  the  country,  Marketing  Domination  LLC,  and  he's  here  to  show  us  how  to  attract  new  customers  like  magic.  I'm  excited  to  welcome,  Seth  Greene.  Hi  Seth.  We're  thrilled  to  have  you  with  us  today.    

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Seth:   Thank  you  so  much.  I'm  thrilled  to  be  here.    

Lisa:   Well,  I  am  excited  for  everybody  to  learn  from  you.  You  have  so  many  awesome  accomplishments.  You've  been  helping  so  many  people.  I  want  to  learn  more  about  you.  I  know  that  our  listeners  do  too.  First  off,  tell  us  something  sassy  about  you,  a  lesson  learned,  a  turning  point,  a  life  story,  how  can  we  get  to  know  you  better?    

Seth:   I'll  give  you  a  lesson  learned.  About  two  years  ago,  two  and  a  half  years  ago,  my  wife  and  I  were  looking  for  a  new  house.  Our  third  child  was  now  one.  She  was  still  in  the  crib  in  the  bedroom  with  us  because  we  didn't  have  any  more  room  in  our  house.  Our  other  two  children  had  all  the  other  remaining  bedrooms.  We  were  looking  for  a  new  house.  Around  that  time,  we  had  a  new  perspective  client  that  if  they  were  signing  with  us,  it  was  a  multiple  six  figure  a  year  contract.  At  the  time,  they  would  have  been  our  new  biggest  client.  We  had  been  going  back  and  forth  with  them  from  initial  meeting,  to  proposal,  to  contract  for  about  six  months,  which  is  a  lot  longer  sale  cycle  than  we  normally  have,  but  I  didn't  notice  that  as  a  red  flag.  In  our  last  meeting  with  the  CEO  of  the  founder  of  that  company  he  said,  "Okay,  we're  good.  This  sounds  great.  Send  me  a  contract."  It  was  a  Friday.  He  said,  "Send  me  a  contract.  I'll  get  you  a  check  on  Monday."    

  I  said,  "Okay,  congratulations.  Fantastic."  I  told  my  wife.  Right  about  that  time  she  started  looking  at  houses.  The  price  range  I  gave  her  for  houses  was  based  on  that  contract  coming  through.  For  about  a  month,  she  was  looking  at  houses  that  were  only  in  our  price  range  if  this  deal  came  through.  Sent  out  a  contract  on  Monday,  didn't  have  a  check.  Kept  following  up,  sending  emails,  phone  calls.  "Hey,  want  to  make  sure  you  got  it.  Okay,  let's  set  up  a  time.  You  know,  I'll  swing  by,  pick  up  the  check,  no  problem."  Got  the  run  around.  Got  the  run  around  from  his  assistant.  A  month  later,  my  wife  has  found  a  house  she  loved  and  we  still  don't  have  a  check  yet  and  I'm  getting  really,  really,  frustrated  because  she  doesn't  know  that  it's  based  on  that  contract.  I've  mentally  spent  part  of  that  money  on  the  house  and  it's  the  only  way  I  can  afford  it  at  the  time.    

  I  can't  get  my  phone  calls  returned.  I  said,  "You  know  what?  I  don't  have  a  check.  It's  thirty  days  later.  I  don't  know  what  else  to  do."  I  just  showed  up  at  his  office.  The  secretary's  you  know,  "Do  you  have  an  appointment?"  I  said,  "No,  but  I  cleared  everything  else  off  my  day.  I've  got  a  book.  I'm  going  to  sit  here  in  your  waiting  room  all  day.  I  need  to  talk  to  Mr.  so  and  so.  I'll  wait  all  day.  I  don't  have  a  problem  with  that  because  I  can't  get  a  return  phone  call."  She  goes,  "Oh  my  goodness."  She  looks  all  flustered  and  upset.  She  goes  back,  gone  for  two  minutes,  comes  back  and  says,  "I'm  sorry.  He  changed  his  mind.  Thank  you  so  much  anyway."  That  lesson  learned  the  hard  way  was  don't  believe  it  until  the  check  clears.  Don't  spend  the  money  mentally  or  physically  until  you  actually  get  it  because  even  people  who  say  yes,  we've  got  a  deal  doesn't  always  actually  happen.    

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Lisa:   I  so  appreciate  your  vulnerability  in  sharing  that  story.  It's  really  common  on  our  campus.  We  teach  our  mastermind  members  very  early  on  how  to  make  what  we  call  high  ticket  sales.  These  are  two  thousand  dollars  plus  sales  of  your  own  services.  Many  of  our  clients,  they've  given  a  lot  away,  and  they're  experts  in  their  field,  but  they've  never  charged  like  that  for  their  services,  and  some  have  never  charged  for  their  services  at  all.  We  always  get  these  celebrations  of  people  saying,  "I  made  a  sale!"  I'll  say,  "Did  they  pay  in  full  or  do  a  payment  plan?"  "Well,  as  soon  as  their  next  deal  comes  through  or  they  get  that  tax  refund  they're  going  to  pay."  We  have  a  saying  that  I  think  is  really  apropos  to  what  you're  saying,  which  is  it's  not  a  sale  until  you've  got  the  money,  right?  It's  not  a  sale  until  you've  got  the  money.    

  I  appreciate  that  lesson.  I  really  love  that  you  said  it  because  the  question  becomes,  how  can  we  transform  the  dynamic  from  us  pursuing,  like  when  you  took  a  whole  day  and  you  sent  all  those  emails?  You  can  feel  with  everyone  of  those  things,  right?  Like  you're  lowering  your  level  in  their  eyes,  right?  You  just  know  every  one  of  those,  hey  just  getting  this  to  the  top  of  your  inbox  emails  is  not  a  good  thing.  We  call  all  the  strategies  to  turn  that  around  invite,  pursue,  right?  We  want  to  invite,  pursue,  versus  pursuing.  I'm  curious  about  how  that  changed  things  for  you  since  that  experience.    

Seth:   Sure.  I  haven't  really  made  that  mistake  since  then.  I  might  have  made  it  maybe  once  on  a  much  smaller,  smaller  level,  but  I  have  learned  that  lesson  the  hard  way.  We  have  changed  our  sales  process.  Now,  a  lot  of  times  we  will  require  a  deposit  with  a  consultation  that's  refundable  against  fees  they  pay  to  hire  us  so  that  we  don't  do  endless  re-­consulting,  which  I  know  you  teach  not  to  do.  We  have  worked  on  positioning  ourselves  better  to  justify  that  and  to  get  to  the  point  where,  you  know  what?  Even  if  you  think  it's  not  okay,  it's  okay  to  turn  away  business  and  you'll  be  better  off  in  the  long  run.    

Lisa:   Yeah,  and  your  team  will  love  you  more  for  it  too,  right?  Because  a  lot  of  times  how  people  show  up  with  one  thing,  they  continue  to  show  up.  You  know,  you  can't  get  the  check.  Then,  you  can't  get  them  to  schedule  an  appointment.  I  feel  you  on  this  one,  Seth.  So  that  our  people  can  get  to  know  you  and  what  you're  doing  now  even  better,  tell  us  about  the  unique  transformation  that  you  offer  with  your  work.    

Seth:   Yeah,  what  we  do  is  make  sure  that  you  are  no  longer  the  best  kept  secret  in  your  niche.  There's  so  many  people  out  there  who  are  wonderful  at  what  they  do,  but  they're  not  necessarily  wonderful  at  marketing  what  they  do.  I  know  you  teach  it  doesn't  matter  how  good  you  are  if  you  have  nobody  to  be  good  for.  What  we've  done  is  created  a  done  for  you  podcast  into  a  book  program,  where  it  kills  two  birds  with  one  stone.  We  do  all  the  work.  We  book  all  the  guests.  We  get  the  [inaudible  00:10:03].  We  do  all  the  marketing.  We  do  the  cover  art  and  audio  editing  and  everything,  so  that  they  have  a  podcast  every  single  week.  We  get  

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them  sought  leaders  in  their  industry,  influential  people  in  their  industry,  people  who  can  have  a  huge  impact  on  their  business  as  their  guests,  so  that  when  those  folks  share  the  show  and  promote  it  to  their  audience,  their  audience  comes  back  to  our  client.  

  Then  when  that  episode's  done,  we  turn  it  all  into  a  book,  publish  the  book,  market  the  book,  and  get  everyone  who  was  on  the  show  and  now  in  the  book  to  market  again,  the  book.  Thus,  getting  two  waves  of  promotion  for  the  price  of  one,  and  getting  them,  they  now  have  a  top  rated  podcast.  They  now  most  likely  have  a  best-­selling  book  in  their  category,  so  that  they  have  now  been  implicitly  endorsed  by  all  the  people  who  were  in  the  book  and  on  their  show,  so  they  now  have  an  army  of  folks  who  are  promoting  them  and  it  makes  them  an  authority  in  their  niche  in  a  relatively  short  period  of  time.  Gets  them  a  ton  of  targeting  traffic  to  their  website,  to  their  social  media  presences  and  really  opens  the  door  to  a  whole  new  level  of  recognition,  expertise,  and  business.    

Lisa:   Awesome.  It's  called,  It's  Done  For  You,  so  it  sounds  like  when  someone  is  interested  in  doing  this  they  get  committed  to  that  podcast,  and  then  everything  else  can  kind  of  roll  out  of  that.  Is  that  right?    

Seth:   Yes,  exactly.    

Lisa:   Yeah.  What  are  some  of  the  biggest  mistakes.  This  season  is  about  crafting  your  online  and  offline  sales  conversion  machine,  we  call  it.  Online  meaning  teleseminars,  webinars,  podcasts,  et  cetera.  Offline  might  be  life  stage  speaking,  one  on  one  high  ticket  sales  conversations.  What  are  some  of  the  biggest  mistakes  that  you  see  people  making  when  they  go  out  there  to  start  in  on  this  particular  adventure,  the  podcast  adventure  where  people  are  just  shooting  themselves  in  the  foot?    

Seth:   I  think  some  of  the  biggest  mistakes  I  see  are  one,  them  being  boring.  I  mean,  I  think  that's  the  number  one  marketing  sin  across  the  board.  People  are  bombarded  by  tens  of  thousands  of  market  messages  all  day  on  social  media,  online,  email,  you  name  it,  what  have  you.  In  order  to  stand  out,  you  can't  be  boring.  I  think  one  of  the  other  biggest  mistakes  I  see,  is  that  people  think  somebody  else  has  to  anoint  them.  They  think,  oh  I  can't  approach  so  and  so  until  I  get  this  designation  or  this  certification,  or  I  have  to  be  doing  so  much  in  business  before  they'll  talk  to  me,  or  I  have  to  pay  them  twenty-­five  thousand  dollars  to  be  in  their  mastermind  group  or  something.  None  of  that  is  true.  Nobody  will  declare  you  an  expert  unless  you  declare  it  first.  Depending  on  the  profession,  obviously  doctors,  lawyers,  there  are  professions  where  you  have  to  have  certain  licenses  and  certain  certifications,  but  in  the  business  owner  or  author,  speaker,  coach,  consultant  space,  then  only  thing  limiting  you  from  declaring  your  expertise  or  getting  recognition  is  your  story  about  why  you  can't  have  that.    

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  I  think  it's  really  important  to  reach  out  to  the  people  who  could  have  such  an  impact  on  your  business  and  not  wait.  We  have  a  client  who  is  a  gulf  coach.  On  his  podcast,  The  Ultimate  Boardroom,  he  interviews  large  company  CEOs  who  golf.  They  talk  about  life  in  business  lessons  learned  on  the  golf  course.  He's  had  some  really  big  CEOs  on  that  show.  The  very  first  episode  he  had  ten  listeners.  One  of  them  was  him,  one  was  his  wife,  and  the  other  seven  worked  for  me.  If  he  had  waited,  he  never  would  have  had  any  guests.  One  of  the  beauties  of  the  podcast  medium  while  we're  at  this  point  in  time  is  it's  still  so  new  to  most  people  that  nobody  asks  how  many  listeners  you  have  when  you're  asking  them  to  do  your  show.  You  can  still  get  incredible  people  who  have  a  big  influence  in  your  niche  before  you  have  a  hundred  thousand  or  a  million  listeners,  so  I  wouldn't  let  that  limiting  belief  hold  you  back.    

Lisa:   Awesome.  Yeah,  we  call  that  assume  the  throne.  I  agree.  I  crowned  myself  the  queen  of  sales  conversion  in  2009  and  nobody  ever  questioned  it.  I  kind  of  grew  into  it  over  time.  I  definitely  can  relate  and  whole  heartedly  agree  with  what  you’re  talking  about.  You  mentioned  that  with  your  service  where  you're  helping  people  go  from  podcast  to  book  really,  that  part  of  the  magic,  you're  known  as  America's  ultimate  marketing  magician,  that  part  of  the  magic  is  that  when  the  guest,  when  they're  show  airs,  that  you  do  things  to  encourage  the  guest  to  help  promote.  Then,  you  also  encourage  the  guest  to  help  promote  the  book,  it  sounds  like.  I'd  love  to  hear  more  about  that  because  I  know  we're  newer  with  our  podcast.  You  are  our  twenty-­fourth  episode.  We're  newer  at  it.  Want  to  make  sure  we're  taking  advantage  of  all  the  tips  and  tricks  along  with  our  listeners.    

Seth:   Absolutely.  I  think  there  are  a  lot  of  tips  and  tricks  in  that  area  that  we  could  share.  We  could  start  with  an  easy  one.  The  name  of  your  podcast  shouldn't  be  the  name  of  your  podcast.  For  example,  iTunes  will  give  you  hundred  of  characters  to  use  the  name  of  your  podcast.  I  see  a  ton  of  podcasts  where  the  name  is  like  three  words.  You  can  put  indents  or  lines  in  between  and  put  your  key  words  in  your  title  after  the  actual  title.  That  helps  for  search  engine  optimization  in  the  iTunes  store.  You  can  also  do  that  with  your  name.  I  noticed  that  it  says  Lisa  Sasevich,  it  might  say  Lisa  Sasevich  as  the  name  of  the  podcast  there  and  you've  got  tons  of  room.  You  could  say  Lisa  Sasevich,  queen  of  sales  conversion,  sound  creator  of  the  invisible  clothes,  sales  expert.  You  could  extend  it  out  much  further  to  help  your  credibility  and  more  importantly  help  you  rank  hire  on  iTunes.    

Lisa:   Hmm.  Okay,  wow.  I'm  going  to  be  definitely  having  my  team  listening  to  these  tips.  Sounds  like  there's  some  things  we  can  apply  right  away  as  well  as  our  listeners.  That's  awesome.  Use  the  extra  space,  you're  saying,  to  stock  with  keywords,  both  in  your  title  and  your  name.    

Seth:   Absolutely.    

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Lisa:   Awesome.  Thank  you  very  much.  We  get  into  crafting  in  both  online  and  offline  sales  conversion  here  this  season.  I'm  curious  what  specific  strategies  you  have  implemented  to  bring  your  work  online.    

Seth:   What  we've  done  to  bring  our  work  online?  Well,  we  are  offering  the  incredible  offer.  We're  going  to  make  to  our  listeners,  that  they  can  get  a  free  copy  of  my  new  book,  Podcast  Marketing  Magic.  Then,  along  with  the  book  they  get  an  offer,  again  also  free,  to  attend  a  live  training  session  with  me  where  I  walk  them  through  the  exact  same  process  we  use  for  our  podcast  and  we  use  for  our  clients  to  create  the  podcast,  turn  it  into  a  book,  and  get  incredible  traction  out  of  it.  That  is  primarily  the  way  we  are  marketing  it  right  now  online,  in  addition  to  me  speaking  at  events  offline.    

Lisa:   Awesome,  yes.  For  everybody  listening,  really  to  acknowledge  you  for  investing  this  time  today  in  yourself  and  in  your  business.  As  Seth  said,  you  can  no  longer  have  to  feel  like  that  best  kept  secret  in  your  niche.  Seth  has  generously  offered  to  give  you  his  Podcast  Marketing  Magic  book  absolutely  free.  That  comes  with  an  accompanying  webinar  that  as  he  said  walks  you  through  the  exact  process  he  uses  to  turn  your  podcast  into  a  book  and  do  all  those  things  kind  of  in  one  swoop.  You  can  grab  that  along  with  the  show  notes,  the  transcripts.  Seth  offer  both  for  his  book  and  his  webinar.  All  of  that  is  at  BoostYourSalesShow.com/24  that's  the  digits  two,  four.  BoostYourSalesShow.com/24.    

  As  your  listening  to  Seth  and  wanting  to  learn  more,  just  know  that  you  can  jump  on  over  there  and  get  both  his  Podcast  Marketing  Magic  free  book  and  online  training  to  go  with  it.  That's  pretty  awesome.  Appreciate  that  a  lot.  What  else  would  you  like  to  share  with  us  about  bringing  your  work  online.  I  think  with  podcasting,  with  what  you  do  from  podcast  to  book,  I  just  thought  you'd  be  a  really  good  fit  this  season  because  it  really  is  part  of  the  online  and  offline  sales  conversion  machine.  You  can  be  holding  a  book  in  your  hand  and  it  sprung  from  something  that  started  probably  more  online  like  the  podcast.  Anything  else  you  want  to  share  with  us  about  either  your  own  model  or  what  you're  doing  with  the  model  that  you  offer?    

Seth:   Absolutely.  One  of  the  other  things  I  want  your  listeners  to  know  is  that  it  doesn't  stop  with  just  the  podcast  and  the  book  because  if  you  take  the  podcast  becomes  social  media  content.  The  chapter  of  the  book  that  is  that  podcast  episode  becomes  social  media  content,  becomes  blog  posts,  becomes  social  media  content.  It's  a  way,  I  know  you  talk  about  how  we  need  to  show  up  in  the  right  places  in  a  way  that  is  professional,  credible,  and  gets  people  interested  in  what  we  have  to  say.  A  lot  of  times  people  say,  well  where  do  I  get  all  that  content  from?  It's  too  much  work.  I  don't  have  enough  time.  I  already  have  a  full  time.  I'm  running  my  business.  This  is  one  way  to  create  eighty  to  ninety  percent  of  that  content  in  one  interview  by  turning  it  all,  by  re-­purposing  it  all.  It's  a  great  way  to  leverage  your  time.    

    7

Lisa:   Yeah.  Super  smart,  super  smart.  For  everybody,  he's  talking  about  here  we  do  a  podcast  today  and  all  these  great  tips  can  be  turned  into  your  [inaudible  00:20:31],  your  blog,  tweets  and  you  can  systemize  all  this.  Then,  Seth  takes  it  further  and  once  you've  got  enough  episodes  they  put  it  in  a  book.  I  think  that's  really  cool.  Definitely  check  out  Seth's  gift,  again,  at  BoostYourSalesShow.com/24.  Also,  just  the  idea  of  it.  Get  your  mind  thinking  about,  how  can  I  streamline?  How  can  I  do  something  once?  Then,  through  systemization  and  the  help  of  Seth's  company  or  if  you're  more  on  the  do  it  yourself  plan,  a  good  VA,  how  can  I  do  something  once  and  then  have  it  touch  all  these  different  platforms?  That  really  does  speak  to  what  we're  talking  about  here  with  crafting  your  online  and  offline  sales  conversion  machine.  I  love  it.  Well,  thank  you  very  much  Seth.  Is  there  anything  else  you  want  to  say  about  what  our  listeners  will  learn  when  they  grab  your  gift?    

Seth:   Yes.  They  will  learn  exactly  how  to  get  this  done  in  a  minimal  amount  of  time  and  effort,  or  how  to  get  it  done  for  them.  I  hope  that  either  way  we  inspire  them  and  that  they  are  our  next  success  story.    

Lisa:   Awesome.  How  old  are  your  kids  now?  I  imagine  you  got  the  house.  We  got  to  end  with  the  end  of  the  story.  Did  you  guys  get  the  house?  [crosstalk  00:21:49]  

Seth:   Yes.  We  got  a  different  house  that  was  in  our  price  range.    

Lisa:   You  got  a  different  house?    

Seth:   Got  a  different  house  that  we're  still  in,  in  our  normal  price  range.  Our  kids  are  nine,  seven,  and  three.    

Lisa:   Oh  my  gosh.  You  guys  have  your  hands  full  for  sure.  Where  are  you  guys  located?  Where  of  you  live?    

Seth:   We  are  in  Buffalo,  New  York.    

Lisa:   Oh,  awesome.  I  used  to  work  with  a  gal  who  lived  in  Buffalo.  You  guys  get  some  pretty  amazing  winter,  don't  you?    

Seth:   We  do.  This  one  was  a  lot  more  mild.  The  last  two  have  been  pretty  mild,  but  yes  we  do.  It's  one  of  those  things  Buffalo  is  known  for.    

Lisa:   Awesome.  All  right.  Well,  I  really  appreciate  your  like  mindedness.  Remember  some  of  the  key  takeaways  everyone.  It's  not  a  sale  until  you've  got  the  money  in  hand.  No  celebrating  until  the  money's  in  hand.  Then,  it  becomes  really  fun  to  celebrate.  I  love  what  Seth  shared  about  don't  wait  for  someone  else  to  anoint  you.  As  we  would  say,  assume  the  throne.  I  know  for  me  as  I  said  when  I  crowned  myself  the  queen  of  sales  conversion  after  years  and  years  of  waiting  

    8

for  someone  to  discover  how  awesome  I  was,  finally  crowned  myself  and  no  one  ever  questioned  it.  You  know  what,  frankly,  I  grew  into  it.  I  think  that's  possible  for  every  single  one  of  us  to  do.  Using  a  podcast,  using  a  book.  These  are  all  really  great  tools  to  do  that  to  increase  your  credibility,  to  get  known,  to  stop  being  that  best  kept  secret.    

  Again,  congratulations  for  investing  this  time  in  yourself  today.  For  letting  the  universe  know  you  are  serious  about  your  business,  your  expertise,  about  making  a  difference  and  making  great  money  doing  it.  Again,  Seth  has  generously  offered  to  provide  for  you  as  a  gift  his  Podcast  Marketing  Magic  free  book  and  webinar.  You  can  grab  that  along  with  the  show  notes  and  the  transcript  at  BoostYourSalesShow.com/24.  Thank  you  so  much  for  being  here  Seth.  We  really  appreciate  getting  to  know  you  and  knowing  that  your  done  for  you  service  is  just  waiting  for  us  and  that  we  can  get  a  chance  to  learn  the  whole  process  with  your  gift.  Thank  you  for  that.    

Seth:   Thanks  so  much  for  having  me.  I  greatly  appreciate  it.    

Lisa:   All  right.  Everybody,  looking  forward  to  getting  sassy  with  you  again  next  week.  I  hope  you  enjoyed  this  episode  of  Boost  Your  Sales  and  Lifestyle  with  Lisa  Sasevich.  If  you  did,  be  sure  to  visit  BoostYourSalesShow.com.  While  you're  there,  download  my  free  best-­selling  book  Boost  Your  Sales:  How  to  Use  Irresistible  Offers  Without  Being  Salesy.  If  you  know  you're  sitting  on  a  gold  mine  and  it's  time  to  finally  cash  in  while  making  the  difference  you  know  you're  meant  to  make,  grab  this  book  and  give  yourself  the  unfair  advantage  of  being  ready  with  your  signature  talk  that  you  love.  Irresistible  offers  that  sale  and  all  of  the  confidence  that  comes  with  being  prepared.  Thank  you  so  much  for  allowing  me  to  be  part  of  your  entrepreneurial  path.  Until  our  next  episode,  live  sassy.