Welcome to our Presentation

Members of the group “Spartans”

Name ID NO.

Ankur Roy 114573

Reaz Bin Jafor Chowdhury 114585

Maidul Islam Shohag 114465

Ashikuzzaman Molla 114569

Md. Mahbubul Islam 114451

Ankur Roy

ID: 114573

What is ePharma.com?ePharma.com is a professional service company - with an independent pharmacy and direct links to pharmaceutical suppliers - providing delivery services to the public for medicine and other health care products.

Legality of Online Medicine in Bangladesh

Yes. Our business model is compliant with the regulatory requirements of the Government of Bangladesh, and we are fully legally allowed to sell and distribute medicine through online services. Also we maintain, Drug Act 1940, Drug rules 1946, National drug policy 1982, Drug control ordinance 1982, Drug control ordinance 2004 & National drug policy 2005,

Services of ePharma.com

Provide a delivery service (*minimum order amount applies) across Dhaka City for health care products.

Provide customer support for ordering online, through Facebook, SMS, or email.

Provide a service support hotline to ensure customer satisfaction.

Provide information about pharmaceutical companies, hospitals, doctors, ambulance services & 24 hour pharmacy in Bangladesh including their name, address and phone number.

Provide medical related news (both local and international) & health tips in our news section.

Nature of Business

Our aim is to develop a business plan for Internet Start-up: ePharma.com with the main objective of selling pharmacy goods at very competitive prices. We will hire dedicated employees for order processing, fulfilment, and customer relationship management and routine maintenance of the site. Initially, E-pharma’s market reach will be expected to be limited to Dhaka and gradually it will be spread all over Bangladesh. There is reluctance on the part of pharmacists to adopt new business models when they can make a comfortable living from a traditional retail pharmacy where there are significant barriers to entry in the market place.

Mission & Vission

Our Aim is to provide you with best healthcare, convenient and safe and secure online shopping experience. We endeavor to provide products at a very competitive price coupled with highest standards of delivery to customers

Motto

Smart buy, Save money

Reaz Bin Jafor Chowdhury

ID: 114585

How to order?Customers can order their product via E-mail, Text message, Facebook message and over the phone. The format of ordering is given below,

Your Full Name, Phone Number, Full Address with Flat number, Item Name, Type, Dose/Size, Quantity

Tahsan Khan, 01711111111, House 71, Road 9/A, Dhanmondi, Napa, Tablet, 500mg, 2 pata Orsaline, 5mg, 5 packets Pampers, xl 30 pack, 4 packets

Market AnalysisMail order customers

Walk-in customers

Travelling customers

Tourist customers

Customers

Competitors AnalysisChain pharmacies: The advantages to these chains are better prices through economies of scale, as well as personalized service. The personalized service takes the form of the chain having a record of your medication purchases as well as any allergies that you have disclosed to them.

Local pharmacies: These are the pharmacies where you typically know the pharmacist and they know your medical history. This option is high in personalized service and convenience, and high in price.

Delivery System

• REAL-TIME TRACKING• CASH-ON-DELIVERY SERVICE• SUPERIOR CUSTOMER SERVICE• REVERSE LOGISTICS

PRICE PLAN Delivery charge will be 55/- per trip

Our delivery partner will be “Pathao.com”

Md. Maidul Islam

ID: 114465

Assessment of Risk

Risk of getting hacked

Search Engines Can’t Find our Business

Bad Brand Image

Needs a Programmer to make any Changes

Users Click Away to Your Competition

Poor Visual Communication

Website is an Isolated Island of Data

Research and development

An Eye-catching Design

Convenient Navigation

Proper Content

Analytics

Contact Information

Search option

Order option

Payment SystemWe will provide most of the popular forms of payment system in Bangladesh this includes

• Cash on delivery• Debit/Credit card (Visa/MasterCard)• B-kash• Rocket• U-cash• M-Cash• Traditional payment system (Cheque)

Pricing StrategyWe are selecting price penetration strategy because our aim is selling to huge portion of the target customer at a lower price in order to capture the market because in this sector customers are highly price sensitive.But we have to change some issues in the market penetration strategy. Though we set price low to attract large portion of our population but we need to charge a minimum amount as service charge (say taka 50) for the products or group of products which cost below tk.300 in total. The logic of this pricing is that normally a medicine company charges a percentage (Say 10%) of the total selling price as profit. If a customer orders a product whose price is below the suggested amount, the amount of profit will not be justified as the company have to earn the cost of the product.

Production Plan

Our firm (E-Medicine) basically tries to deliver high quality but low price medicine among the consumer over telephone & internet. Basically we act as a middleman business & make sound relationship between consumers & pharmaceuticals ltd. For doing this task we make a long term contract with pharmaceuticals ltd. Pharmaceuticals ltd provide us their medicine & others products on the basis of 30% or 50% cash payment system & the rest of payment will be paid after sales. Our firm is located at central Dhaka so accessibility to its consumers will be very easy and & quickly. At first our products will be below drugs items & day by day we increase our products items.

Ashikuzzaman Molla

ID: 114569

Legal Expenses (Memorandum etc.)

20,000tk

Stationary etc. 2,50,000tkWebsite Development 2,00,000tkInsurance 80,000tkRent(office, Store) 80,000tkMarketing Expense 30,000tkDelivery Vehicles 6,00 ,000tkTraining Expense 10,000tkOthers Expenses 30,000tkTotal start-up expenses 12,50,000tk

Start-up Requirements:Start-up Expenses:

Financial plan

Start-up Assets:

Total Requirements= TK.30, 00,000

Cash Required 1,00,000tk

Start-up Inventory 12,50,000tk

Other Current Assets 1,00,000tk

Long term Assets 3,00,000tk

Total Assets 17,50,000tk

Financial plan

Pro Forma Income StatementParticular Year

SalesLess: Cost of SalesGross MarginGross Margin %Expenses: PayrollLegal Expenses Insurance Training ExpensesRentStationaryDepreciationAdvertising Expenses Utilities Other expenses Total Operation Expenses Profit Before Interest & TaxesNet Profit/(Loss) 

21,50,000 (15,00,000) 6,50,000 30%   2,50,000 20,000 80,000 10,000 80,000 2,50,000 35,000 1,20,000 80,000 30,000 9,55,000  (3,05,000)   

Financial plan

Particulars YearAssetsCurrent AssetsCash in hand InventoryOther Current assetsTotal Current assetsLong-term AssetsDelivery Vehicles Total Assets Liabilities & Owners EquityCurrent liabilities Long-term liabilitiesTotal Liabilities Owners EquityOwners Capital Less: Net LossTotal owner’s equity Total liabilities & owner’s equity

1,00,00012,50,000 1,00,00014,50,000 5,65,00020,15,000 9,00,000 4,20,00013,20,000

10,00,000(3,05,000) 6,95,000 20,15,000

Balance Sheet:

Financial plan

Md. Mahbubul Islam

ID: 114451

Advertisement

Search Engine Optimisation

Social media

Traditional Advertisement

Organizational PlanBoard of Directors

Managing Director

Strategic guidance of the

enterprise.

Exploration of expansion

opportunities.

Strategic alliance facilitation and management.

Director of Finance &

Operations

Accounting

Cash management

Banking

Director of Information &

Technology

Web development

Securing the server

App development

Director of Sales and Marketing

Promotion.

Advertising.

Public Relations.

List of different types Pharma Products• Gastrointestinal drugs • Cardiovascular drugs• Respiratory system drugs• Central nervous system drugs• Antimicrobial drugs• Hormones and related drugs• Analgesics, Autacoids and related drugs• Anesthetics & Neuromuscular blocking drugs• Topically active drugs• Ophthalmic and E.N.T preparations• Drugs for Vitamin, Mineral & Nutritional deficiency

disorders• Drugs for Anaemias & other blood disorders• Drugs for Bone Formation & Bone Disorders• Genito-urinary system drugs

List of the Pharmaceutical Company

Conclusion

• Innovative business• Rapid rise o internet in day to day life• Maintain our mission and vision strictly• Take long term strategy

Queries ???

On behalf of Spartans