eolfc 2013 matt ferguson - innovative use of social media
DESCRIPTION
The Eastern Ontario Local Food Conference (EOLFC 2013) provided a great opportunity to share information, learn about success stories and gather information on innovative local food businesses, projects and best practices. The conference was organized by KEDCO (Kingston Economic Development Corporation) and the Ministry of Agriculture and Food and the Ministry of Rural Affairs. The theme of the conference was Innovation Driving Local Food and it was held December 3, 2013 at the Ambassador Hotel in Kingston, Ontario, Canada. Presentation by Matt Ferguson, Text2 Systems Inc. on innovative use of Soical Media Marketing for Local Food.TRANSCRIPT
- 1. Putting the village of Canada in the palm of your hand . . .Putting the village of Canada in the palm of your hand . . .
2. Innovation Driving Local Food Eastern Ontario Local Food Conference December 3, 2013Putting the village of Canada in the palm of your hand . . . 3. Running a Retail Business in Todays WorldTraditional print media advertising is disappearing How do we as business owners get our message out?People balance homework life 7 days a week. Weekly grocery trips are NOT just weekends. The local farmers market works, but it is not enough.Putting the village of Canada in the palm of your hand . . . 4. Information Deliver Methods Traditional Methods Web-Site Individual Pamphlets Road-side Signage Visitor Guide Personnel Local PeopleMany different channels with many different sources. Putting the village of Canada in the palm of your hand . . . 5. Embracing Technology Why Mobile?Disruptive technology (2012 data*) 33% of population 60% of internet access 87% of users look for local info 86% mobile ad recognition 89% take follow-up action* Data sources: thinkwithgoogle.com/mobileplanet CWTA 2012 Customer AttitudesPutting the village of Canada in the palm of your hand . . . 6. Local Food Ecosystem Connecting consumers to providers oCommunity, Markets, Producers, Businesses Open With Extended Hours oA hub to all your digital assets accessed at any time with mobile communications Your Local Food Shopping Centre o Create linkages across all stakeholdersPutting the village of Canada in the palm of your hand . . . 7. Building Your Local Food Network Connect your Local Food Supply Chain with your community Promote your Local FoodProducers ArtisansBrands Provide a Complete Experience Direct Customers to Your GateBeckwith BerriesPutting the village of Canada in the palm of your hand . . . 8. Connect Your Local Food NetworkConnect with larger organizations - Associate at a provincial level Increase your visibility - Visitor interest will drive discovery Collaborate with other Local Food networks - Strength in numbers and economies of scalePutting the village of Canada in the palm of your hand . . . 9. Expand Your Local Food Network Promote your channel sales o Products are visible in more than one place Collaborate to create an experience o Other healthy products are discovered Leverage other community networksPutting the village of Canada in the palm of your hand . . . 10. No matter what, its all connected Many points of entry to the network oAny element can have their own appo360o navigation by interest or location Discovery occurs at multiple levelsPutting the village of Canada in the palm of your hand . . . 11. Technology Can HelpReach: Viral natures of Social Media Discovery through mobile technologiesAttract: Brand, Appearance, AccessibilityRetain: Direct Communications Customer Awareness Providing an Experience Putting the village of Canada in the palm of your hand . . . 12. text2 Systems Inc.Email: [email protected] URL: www.text2systems.com Ph: 613-456-1094 OR 1-855-288-4748Putting the village of Canada in the palm of your hand . . .