OWN BRAND PROMOTION OF BIG BAZAR

PRESENTED BY SUDIPTO SINHA DAYANANDA SAGAR BUSINESS SCHOOL

WHAT IS ENTREPRENEUR?Person conducting own business Person who sets up business deals in order to make

profits Organizer of an economic venture, one who owns,

organizes, manages, and assumes the risks of the business

Capacity to take risksAbility to own and organizeDesire and capability to innovate and diversifyAn innovator who combines technical innovations

and financial finessesGeneration of new employmentLocal and regional economic development

MR.KISHORE BIYANI AS AN ENTREPRENEUR

Born in Rajasthan in the year 1961Did a course in import and export garments and marketing

Enter into business by selling stone wash fabrics to small shop and garment manufacture

In 1985 he started his first retail shop selling readymade trousers name pantloon

launch his own brand known as bare2006 cnbc first generation entrepreneur of the year award.

CONT…He introduce a new brand known as john miller

Manufacture apparels from its own factory or by business partners it help him to keep to goods at low price

in 1992 announced initial public offer1997 entered into modern concept of retail2001 first 3 big bazaar are open

• 2006 Ernst & young entrepreneur of the year

ABOUT THE COMPANYPantaloons Retail (India) Limited, is India’s leading retailer

that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Head quartered in Mumbai

The company operates over 10 million square feet of retail space, has over1000 stores across 61 cities in India and employs over 30,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar ,Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, all, Top 10, Bazaar and Star and Sitar.

electronics segment. Pantaloons Retail was awarded the International Retailer of the Year 2007 by the US based National Retail Federation (NRF) and the Emerging Market Retailer in the Year 2007 at

ABOUT THE OWN BRANDS

There are total of 10 home brands in the big bazaar

1. TASTY TREAT

2. CARE MATE

3. CLEAN MATE

4. SACH

5. EKTAA

6. PUNYAA

7. JOHN MILLER

8. PREMIUM HARVEST

9. DISNEY

10. FRESH AND PURE

NEW PLAN In spite having over 250 stores in different location around the country and variety of product of the different company in his store ,he took up the challenge to build up his own brand and compete with the best in the market

The advantage of building up own brand is less dependency on the suppliers

Large profit margin Price of the good is relatively low compare to the price of the competitors

CONCLUSIONEntrepreneurship is a challenging and rewarding profession

Need to concentrate on market analysis, financial resources, and technology management

Cannot compete directly with the “big guys”, so need to be ingenious and innovative in all entrepreneurial functions

BIBLIOGRAPHY WWW.WEKIPEDIA.COM WWW.GOOGLE.COM WWW.YAHOOBUISNESS.COM WWW.REDIFFBUISNESS.COM http://www.business-standard.com/india/news/future-retail-to-open-60-stores-in-next-18-months/104621/on

http://economictimes.indiatimes.com/news/news-by-industry/services/retailing/Future-Retail-to-open-60-stores-in-next-18-months/articleshow/6287575.cms

http://www.big-bazaar.co.in/ http://www.indiasummary.com/2010/08/11/big-bazaar-5-days-maha-bachat-sale-from-big-bazaar-india-august-2010-for-independence-day/