entrepreneur style food

7/28/2019 Entrepreneur Style Food

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In the name of allah, the most benefIcent, themost mercIful


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BEACHLOR BUSINESS ADMINSTRATOR

Prof : Adnan Rafique

MUHAMMAD TARIQ 11324

M.TARIQ 11344

Haroon Sadiq 11349

M .Sufiyan 11324

M.Shahbaz 11323

Umer Farooq 11317

Usman Sadiq 11360

BBA (5) A

Submitted To:

Submitted By:

Group Leader:

Program:

Class:


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Table of ContentsAcknowledgement and dedication ................................................................ Error! Bookmark not defined.

Project Topic: ................................................................................................. Error! Bookmark not defined.

Executive Summary ........................................................................................ Error! Bookmark not defined.

Business Model: ............................................................................................. Error! Bookmark not defined.

Introduction ................................................................................................... Error! Bookmark not defined.

Slogan: ............................................................................................................ Error! Bookmark not defined.

Mission ........................................................................................................... Error! Bookmark not defined.

Vision .............................................................................................................. Error! Bookmark not defined.

Company summary: ....................................................................................... Error! Bookmark not defined.

Company ownership: ..................................................................................... Error! Bookmark not defined.

Startup plan: .................................................................................................. Error! Bookmark not defined.

Company Location: ........................................................................................ Error! Bookmark not defined.

Head Office: ................................................................................................... Error! Bookmark not defined.

Factory House: ............................................................................................... Error! Bookmark not defined.

Branches of Factory: ...................................................................................... Error! Bookmark not defined.

Distribution Channel:- .................................................................................... Error! Bookmark not defined.

Company facilities: ......................................................................................... Error! Bookmark not defined.

Company Goals and Objectives: .................................................................... Error! Bookmark not defined.

Company Goals: ......................................................................................... Error! Bookmark not defined.

Shortterm goals: ........................................................................................ Error! Bookmark not defined.

Intermediate goals:..................................................................................... Error! Bookmark not defined.

Long term goals: ........................................................................................ Error! Bookmark not defined.

Objectives: ................................................................................................. Error! Bookmark not defined.

Key to success:............................................................................................... Error! Bookmark not defined.

Internal factors: .......................................................................................... Error! Bookmark not defined.

External factors: ......................................................................................... Error! Bookmark not defined.

Product summary and services: ..................................................................... Error! Bookmark not defined.

Future Aims: .................................................................................................. Error! Bookmark not defined.

Characteristics:............................................................................................... Error! Bookmark not defined.
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Porters five forces Model: ............................................................................ Error! Bookmark not defined.

Competitive reality: ................................................................................... Error! Bookmark not defined.

Competitors Analysis: .................................................................................... Error! Bookmark not defined.

Awam group of companies .................................................................... Error! Bookmark not defined. Wasif Associates .................................................................................... Error! Bookmark not defined.

Midtrans Group ...................................................................................... Error! Bookmark not defined.

Competitors SWOT Analysis: ......................................................................... Error! Bookmark not defined.

Strengths: ................................................................................................... Error! Bookmark not defined.

Weaknesses: .............................................................................................. Error! Bookmark not defined.

Opportunities: ............................................................................................ Error! Bookmark not defined.

MARKETING PLAN .......................................................................................... Error! Bookmark not defined.

Marketing: .................................................................................................. Error! Bookmark not defined.

Marketing Mix (4PS): ................................................................................. Error! Bookmark not defined.

Product: .................................................................................................. Error! Bookmark not defined.

Price: ...................................................................................................... Error! Bookmark not defined.

Place ....................................................................................................... Error! Bookmark not defined.

Promotion: ............................................................................................. Error! Bookmark not defined.

Concept Development & Testing ...................................................................Error! Bookmark not defined.

QUESTIONNAIRE & RESULTS .......................................................................... Error! Bookmark not defined.

Marketing objectives: ................................................................................ Error! Bookmark not defined.

Current Marketing situation: ..................................................................... Error! Bookmark not defined.

Target Market: ........................................................................................... Error! Bookmark not defined.

Recent Market: .............................................................................................. Error! Bookmark not defined.

Market Needs................................................................................................. Error! Bookmark not defined.

Market analysis summary: ....................................................................... Error! Bookmark not defined.

Market Segmentation .................................................................................... Error! Bookmark not defined.

Demographic: ......................................................................................... Error! Bookmark not defined.

Geographic: ............................................................................................ Error! Bookmark not defined.

Psychographic: ....................................................................................... Error! Bookmark not defined.

Behavioral: ............................................................................................. Error! Bookmark not defined.

Customer Location ......................................................................... Error! Bookmark not defined.


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Customer type:....................................................................................... Error! Bookmark not defined.

Purchase criteria ............................................................................ Error! Bookmark not defined.

Transactions: .......................................................................................... Error! Bookmark not defined.

Marketing Mix .................................................................................... Error! Bookmark not defined.PRODUCT................................................................................................ Error! Bookmark not defined.

Price ............................................................................................... Error! Bookmark not defined.

Place ....................................................................................................... Error! Bookmark not defined.

Promotion .................................................................................................. Error! Bookmark not defined.

Promotion strategy: ..................................................................................... Error! Bookmark not defined.

Newspaper ADD: ........................................................................................... Error! Bookmark not defined.

Magazines ADD: ............................................................................................ Error! Bookmark not defined.

Outdoor media: ............................................................................................. Error! Bookmark not defined.

Bill Boards: .................................................................................................... Error! Bookmark not defined.

Through brand activity: ................................................................................ Error! Bookmark not defined.

Advertising Budget:...................................................................................... Error! Bookmark not defined.

Electronic media: ........................................................................................... Error! Bookmark not defined.

Pamphlets:...................................................................................................... Error! Bookmark not defined.

PESTEL Analysis .......................................................................................... Error! Bookmark not defined.

Political Forces ....................................................................................... Error! Bookmark not defined.

Economic Forces .................................................................................... Error! Bookmark not defined.

Social forces ........................................................................................... Error! Bookmark not defined.

Technological forces .............................................................................. Error! Bookmark not defined.

Environmental forces ............................................................................. Error! Bookmark not defined.

Legal force .............................................................................................. Error! Bookmark not defined.

HUMAN RESOURCE PLAN .............................................................................. Error! Bookmark not defined.

Structure of (Human resource Management): ..........................................Error! Bookmark not defined.

Recruitment and selection: ........................................................................ Error! Bookmark not defined.

Organization: .............................................................................................. Error! Bookmark not defined.

Candidates ................................................................................................. Error! Bookmark not defined.

Sources of recruitment .............................................................................. Error! Bookmark not defined.

Promotions: ............................................................................................ Error! Bookmark not defined.
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Techniques of Recruitment ........................................................................ Error! Bookmark not defined.

1. Promotions ..................................................................................... Error! Bookmark not defined.

2. Transfers ........................................................................................ Error! Bookmark not defined.

3. Advertising ..................................................................................... Error! Bookmark not defined.Advertisement Description .................................................................... Error! Bookmark not defined.

Selection process ....................................................................................... Error! Bookmark not defined.

Training & Development ............................................................................ Error! Bookmark not defined.

Training scheduled ................................................................................. Error! Bookmark not defined.

Training Feedback .................................................................................. Error! Bookmark not defined.

Training Method .................................................................................... Error! Bookmark not defined.

Training Budget ...................................................................................... Error! Bookmark not defined.

Performance and Compensation management......................................... Error! Bookmark not defined.

Performance appraisal ........................................................................... Error! Bookmark not defined.

Types of compensation Management ...................................................Error! Bookmark not defined.

Break up of salaries: ............................................................................... Error! Bookmark not defined.

Policies: ...................................................................................................... Error! Bookmark not defined.

FORMS ....................................................................................................... Error! Bookmark not defined.

Job Description Form ............................................................................. Error! Bookmark not defined.

Application Form .................................................................................... Error! Bookmark not defined.Checklist Form ........................................................................................ Error! Bookmark not defined.

Performance Evaluation Form ...............................................................Error! Bookmark not defined.

Management .............................................................................................. Error! Bookmark not defined.

Importance of Management in organization .............................................Error! Bookmark not defined.

Management Plan .......................................................................................... Error! Bookmark not defined.

Management structure: ............................................................................. Error! Bookmark not defined.

Roles and Responsibilities .......................................................................... Error! Bookmark not defined.

Strategy Summary: ..................................................................................... Error! Bookmark not defined.

Core values: .............................................................................................................................................

Competitive Edge ....................................................................................... Error! Bookmark not defined.

Marketing strategy ..................................................................................... Error! Bookmark not defined.

Pricing Strategy .......................................................................................... Error! Bookmark not defined.
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Exist strategy .............................................................................................. Error! Bookmark not defined.

Web Plan Summary .................................................................................... Error! Bookmark not defined.

Website Marketing Benefits .................................................................. Error! Bookmark not defined.

Amendment Techniques: ....................................................................... Error! Bookmark not defined.Financial Problem ................................................................................... Error! Bookmark not defined.

Management Risk .................................................................................. Error! Bookmark not defined.

Operating Risk ........................................................................................ Error! Bookmark not defined.

Marketing Risk: ...................................................................................... Error! Bookmark not defined.

Financial plan ................................................................................................. Error! Bookmark not defined.

Income statement ...................................................................................... Error! Bookmark not defined.

Cash Flow statement.................................................................................. Error! Bookmark not defined.

Balance sheet ............................................................................................. Error! Bookmark not defined.


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Acknowledgement and dedication

Acknowledgement:-

First of all we are thankful to one and only the Almighty Allah and his prophet Mohammed

(PBUH) for always guiding us in the thick and thin and giving us strengths and courage to

complete this project, without them nothing would have been possible. Our special thanks to

our teacher Sir A dnan Raff ique who not onl y provide us Opportu ni ty to do this

assignment bu t also paid a Fair attenti on to do it. Then we would like to thank our parents

whose prayers and support have always been influential in our lives. Finally we would like to

thank all the people who directly or indirectly helped us out in this, and a thank you goes to the

organizations whose data we used in this project as well.

Dedication:-

To Almighty Allah and his prophet Mohammed (PBUH), and to Our loving parents who gave

our life to face the world and to our dearest sisters who gave us a lot and always there For us

whenever we need them we also dedicate to all our teacher specially Prof. Adnan Raffique to

teach us and help us in every knowledge activity that we were done.


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Entrepreneur ship is the act of being anentrepreneuror one

who undertakesinnovations, f inance and business acumen inan effort to transform innovations into economic goods" .
http://en.wikipedia.org/wiki/Entrepreneurhttp://en.wikipedia.org/wiki/Innovationshttp://en.wikipedia.org/wiki/Innovationshttp://en.wikipedia.org/wiki/Entrepreneur


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Project Topic:

Our subject is Entrepreneurship and small business. In this subject we were assigned the

project of making an Entrepreneurial business plan because the subjects we are study contain the

unique ideas of how to run a business in unique way. We make our business an entrepreneurial

business by product innovation, technological innovation and process innovation. We select

product innovation.


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Come for Delicious Taste


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Executive Summary

In Pakistan there are many small and large entrepreneurial businesses running. Every business

become an entrepreneurial business by add some uniqueness in product, process, technology,

taste, quality and service. Many international entrepreneurial businesses move their business

globally. Like this many international business came in Pakistan and perform their business in

entrepreneurial way. Same this concept we chose and international entrepreneurial business and

we will launch it in Pakistan.

Our plan is to launch a company in Pakistan with name of Style Fruit Company and it undertakes

more factories. We will establish a complete business unit in Lahore and other city of Pakistan.

We will perform our business by product innovation and will become the entrepreneur. StyleFruit is already present in Pakistan but in small quantity on different places with very high prices

and not much variety. Low and middle class does not afford only high class enjoy that Style

Fruit. The purposes of our business will that we collect all the items of Style Fruit and add some

unique taste and make it affordable to middle and upper class. Our main purpose is to add style

fruit in the Natural fruit of Pakistan so we will launch Style Fruit Company in Lahore and others

city of Pakistan. Our business is manufacturing in which material is converted in to finished

goods and semi-finished goods.

Style Fruit Company will launch in Pakistan. So this company will new and had no history. So

we explain the startup plan. The one business partners will invest 70, 00,000 in business. They

will launch the Style Fruit Company in Pakistan and the company performs business activity

through Style fruit. Company will make its own setup in which they will make head office

which called Style company and Style fruit. We will make their business a successful business

and keep their business in Growth stage.


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Business Model:

How do you plan to engage the market?

o -------------------------------------------------

How do you plan on marketing money?

o ------------------------------------------------------

Are you selling product directly or through channels?

o We are not selling our product through channels. We are selling product directly.

Do you plan to provide service or manufacturing service?

o .

How do you fit in?

o .

Are you disruptive?

o ..

Are you creating a new way of doing business?

o No we are not creating a new way of doing business. The business we are starting

is already present in the market. We are doing product innovation in those

products.


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Introduction

GROUNDNUT or peanut is one of the important kharif oilseed crops. It has an oil content of

50 per cent as compared to 40 per cent of sunflower, 20 per cent of soybean and 50 per cent of

sesame crop. The plant grows low, spreads

and then prostrates. Some erect types grow

to a height of one foot. It produces yellow

flowers and a convoluted pod with 3-4

edible seeds in each chamber of its

underground pod. These are long,

cylindrical and swell over the seed which is

valued as a raw material for hydrogenated

oil industry. The crunchy nut is eaten

fondly after roasting it by children and

grownups as a dry fruit throughout the year. But its demand increases in winter, when everyone

likes to have it. Peanut is now grown in more than 40 countries but its main producers are,

China, the USA, Argentina, Brazil, Mayanmar (old Burma), India, Indonesia, Nigeria, Senegal

and Sudan. In Pakistan, it is cultivated mainly in rain fed (barani areas) of Punjab and also in

irrigated areas of the NWFP and Sindh. Groundnut is a warm season crop and the plant requiresample water, especially at its fruiting time. It does well in fairly rich, open, and sandy soils with

good drainage for development of underground pods. It is a heavy feeder of calcium and a pH of

6.0 of 6.0 to 6.5 is most suited for its cultivation.

Pine nut is one of the main sources of income in some forested valleys of district Chitral. This

potential was revealed in 2000, when the

Innovation for Poverty Reduction

Project (IPRP) started its interventions in

the area. By then, the community of

Shishi Koh valley which is very poor

started realizing the economic benefits of

pine nut and its high market value.

Training was organized for the proper way


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to collect and sell the pine nut cones. Later on specific analyses were conducted, in

order to identify and understand the important role of the traders, as well as the

various marketing channels. In 2008 a comprehensive value chain analysis was under taken by

the Livelihoods Programmed (LP), taking into account the previous learning and in particular thespecific problems faced at the harvest and post harvest levels. This analysis was the starting point

for interventions aiming at empowering the pine nut collectors, organizing them into interest

groups, and giving the means of having an active role in the marketing process of their product.


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Supply Chain Map Pine Nut


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\

Slogan:

To make Healthy and fresh Society

Vision Statement

We desire to be the first choice when someone wants St le

Mission Statement

We capture international standard of Style Fruit through

providing hygienic, natural fruit with batter quality anddelicious taste.


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Our Values Integrity

Fairness

Diversity

Respect

Caring

Clear Accountabilities

Teamwork

High Standards

Commitment to Excellence

Celebrating our Successes


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Company summary:

Company summary is defined as that company ownership, location and startup plan which

provide facilities to customers. In it the whole company concept is defined.

Company ownership:

The one business partners Haroon Sadiq will establish a big business unit in Pakistan. They

will launch a company with the name of Style Fruit and this company work through the style

fruit.

Haroon Sadiq is the CEO of the company.

Muhammad Tariq & Usman Sadiq is the Directors of the company.

Startup plan:

Style Fruit Company will launch in Pakistan. So this company will new and had no history. So

we explain the startup plan. The one business partners will invest1,70, 00,000 in business. They

will launch the Style Fruit Company in Pakistan and the company performs business activity

through Style fruit. Company will make its own setup in which they will make head office

which called Style company and Style fruit. We will make their business a successful business

and keep their business in Growth stage.

Company Location:

In company structure we will decide to make the whole business unit as Head office,

Head Office:

Company establishes the head office in Barkat Market Lahore. The purpose of the head office is

that it will control all the setup. The head office contains all the departments of the company.

Factory House:

The Factory house is located Rewind road Lahore.

Style Fruit Company establishes its own Factory House

where the peanut, Pine nut will be process from there


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and they packed in different packet and deliver to wholesaler and other city.

Branches of Factory:

Style Fruit Company covers the major locations of Country where every middle and upper class

are coming in these places. The Factories are located in Pakistan:

Our second Factory branch will located in Bahwalpur Road Multan.

Distribution Channel:-

Company facilities:

Style Fruit Company will include all big companies in Pakistan. This company provides themajor facilities to customers and company employees. These facilities are as under:

URL facilities

Membership cards

Customer care facility

Style FruitCompany

HeadOffice

FactoryHouse

wohlrsaler& Retailer

Customers


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Short

Term Goals

IntermediateGoals

Long term Goals

Debit card facility

Company Goals and Objectives:

Company Goals:

Shortterm goals:

To make people well aware of the importance of our peanut and pine nut.

To achieve targeted customers loyalty.

Using the best useful media for advertising. (electronic, print and billboards)

Increase worth of our product by attaining support from skilled persons related to the

field.


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Setting the good example of quality work.

Increase the sales as 15% within one accounting year

Intermediate goals:

To capture National market

To hire internationally professional chefs to perform excellent work.

Achieving the heavy sales by low cost.

Focusing the customer needs always.

Provide better services and facilities to customers

Long term goals:

To launch our company in the international markets.

To open regular inlets in Europe & USA,China,Dubi,Saudi-e- Arabia

To fulfill the wants and needs of the consumer in a unique and affective way.

To provide training and development for our employee.

Our company hires professional chefs in national and international market.

Charging responsible prices of the product as compared to the competitors.

Building a better relationship with the wholesaler, customer by giving them the value

servicing.

To introduce new type of business or product and to grow it at national level.

Objectives:

Following objectives will be fulfilled by the Style Fruit Companyt very soon Insha Allah.

To bring renovation in the dry fruit. To capture national and international market.

Provide great taste to capture the more customers.

To stand our company in next three years.

Provide delicious and fresh style fruit.


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Provide good services and every facility to customers.

To strengthen and satisfy the needs of consumer.

Style Fruit company will also target the High standard class as far as the middle class of

the urban areas and ruler areas.

To open new factory branch in the other city and outsides.

Our main purpose is to maintain good conduct in the front of customers.

We will decrease rates as compare to our major Competitors.

Our objective will to increase the market share.

Key to success:

In key to success there are involved in two factors and these two factors are:

Internal factors

External factors

Internal factors:

We will satisfy our external factors of key success these include are following features:

Reducing cholesterol level in the blood

Pines are an excellent sources of vitamin E

Pine nut oil has a delicate flavor with sweet aroma

That mobility of capital.

New market structure because of new economy scales.

Innovation and creativity.

True fulfillment of customer demand.

Customers become Investors and business partner

External factors:

We will surpass the external factors of key success these include the following features:

Successful promotion plan.


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Kernel

Selling and Marketing power.

Fulfilling the promise.

Providing Good quality of fruit.

Creating multiple opportunities from a single line of expertise.

Low risk.

Security.

Our key management team.

Product summary and services:

Product:

Style Fruit Company will launch the products of peanut and pine nut through the opening of

Style Fruit Company in Pakistan. This company will establish a big unit in Pakistan. Style

Fruit Company launches the unique products in Pakistan there are no direct competitors in

Pakistan.

Peanut with Shell


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Pine Nut with Shell

Kernel

Services:

Eat for Delicious Taste


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Style Fruit Company is provided the services to our customers and these services are:

Wholesaler delivery

15% discount for new Wholesaler.

Cash discount to costumers

Future Aims:

We will focus the market trends and customers desires to launch new company and Style fruit

peanut and pine nut establish the standard of five branches in Pakistan. And we will become

more initiative then our competitors.

Characteristics:

Style Fruit Company are lounging a new products in Pakistan. It more facilitates too many

people. So, its many characteristics like:

We provide the fresh and hygienic fruit.

Provide the delicious taste.

People enjoy traditional fruit.

No our competitors in Pakistan.

People enjoy the latest Taste.

We provide the good services to customers.

Affordable prices are given

Porters five forces Model:

Porter's five forces model is essential to carry to help you understand your company in depthbefore you enters it.


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1) Competitive reality:

Variety of product is present but the alternative is not present in the market. The

competitive reality is low.

2) Power of suppliers:

The power of supply is less in our business because the suppliers are large in numbers.

We can switch from supplier to supplier.

3) Power of buyers:

Power of buyers will high in our business because the product alternative is very low.

Those how are present have higher price from our business.

4) Threats of substitutes:

The threat of substitute is low in our business because the competition is low in market

and the alternative product is not easy to found.

5) Threat of new events:

The threat of new entrants is high because the product is new in market. And profit on

product is high.

Competitivereality

Powerofsuppliers

Power ofbuyers

Threats ofsubstitute

Threats ofevents


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Competitors Analysis:

Style Fruit Company will launch in Punjab city of Lahore. They provide the peanut, pine nut and

dry fruit through opening the factory. There are no more competitors of our company. Some

competitors are there but they will not exact competitors. We research in Punjab through visit

and internet we find the competitors which related our factory and these competitors are:

Awam group of companies

Wasif Associates

Midtrans Group

Mazedar Foods

Competitors SWOT Analysis:

Strengths

opporturities

Threats

Weakness


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Strengths:

Main strength is that, products are 100% pure.

Well-trained employees.

Research department is well equipped and has highly skilled researchers.

Have good relations with important organizations such as the medical association.

Have the seal of approval from the health and medical association of Pakistan.

An excellent promotion department with an alliance and with the best ad agency in the

country.

Weaknesses:

As the product is new it has yet made large investments and it will take some time before

it starts generating profits.

In case the supply exceeds the demand the company does not have the means to increase

production capacity.

The company has to maintain strict transportation schedules as it cannot afford to let its

products stand, in case of labor union problems the company can lose heavily.

Opportunities:

The target market has immense growth potential

The target market is largely untapped

Advertising campaigns can use the point of being THE NATIONAL PRODUCT.

There is a recession in Pakistan, which may force competitors to cut promotion

expenditures to increase profit. This leaves pure an opportunity to grab competitor marketas well.


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Threats:

There are several government regulations and laws that the company has to consider and

abide by which sometimes leads to delays and inconvenience.

There are competitors who are already established and are international brands.

The unstable economic conditions create problems as well as the companys investment

decisions are affected.

The political instability and changing governments make it difficult to comply with

changing government policies.

Changing geographic trends make it difficult to target consumers appropriately, i.e. target

market is urban while a large population is still living in rural areas.

The company has to abide by government regulations by maintaining consistent quality;

the company cannot afford to let its quality decline.

The company will face fierce competition from international brands

MARKETING PLANMarketing:

Marketing is "the activity, set of institutions, and processes for creating, communicating,

delivering, and exchanging offerings that have value for customers, clients, partners, and society

at large.

Market segmentation is the identification of portions of the market that are different from the one

another. Segmentation allows the business to better satisfy the potential customers needs. After

analyzing the demand of our product we have segmented consumer markets on the basis of

following consumer characteristics.

Marketing Mix (4PS):

The marketing mix is based on these points:


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Product

Price

Place

Promotion

Product: The main products of our competitors is that peanut, pine nuts, Dry fruit.

Price: Our competitors of price strategy are high they target only high class standard customers.

Place: Mostly competitors are in Lahore and one of the competitors in Multan and this

wholesaler is open branches in all over the Pakistan but we mentioned only those branches which

near Lahore area.

Promotion: Advertising through print & electric media, web, and word of mouth assessments

will be done to promote our sales a bit more than the estimated the sales.

Concept Development & Testing

Concept

A delicious Dry Fruit for every one available in every pack with moderate price

Develop the marketing and engineering details

Who is the target market and who is the decision maker in the purchasing

process?

What product features must the product incorporate?

What benefits will the product provide?

How will consumers react to the product?

How will the product be produced most cost effectively?


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Prove feasibility through virtual computer aided rendering, and

rapid prototyping

What will it cost to produce it?

Test the concept by asking a sample of prospective customers what they think of the idea :

After completing the paper work, now comes the turn of testing the idea to check its feasibility.

So following the steps we conducted concept testing from a number of consumers. At this stage

the consumers was narrated the product idea in form of words.

We have prepared a questionnaire for the verification of our idea. Initially we filled it from 100

people in Lahore and then we prepared sample of our dry fruit and tested it to the market. The

questionnaire is as follows;

QUESTIONNAIRE & RESULTS

Do you like to eat dry fruit?

Yes 94%

No 6%

Do you eat dry fruit?

Daily 37%Once time in week 26%

More than one in week 18%

Once in month 12%

More than one in month 7%


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Would you like to eat dry fruit in different flavor?

Yes 59%No 28%

I dont know 13%

What do you want to add?

How you rate our product idea?

Excellent 54%

Good 32%

Fair 12%

Poor 2%

What do you think dry fruit should be available at

Bakery 56%

Utility stores 22%

Everywhere 22%

Concept testing

We have tested the concept about this product by asking (100) prospective customers to check

and test what they think about the idea. The results of our questionnaire are represented as

graphically below. Most of the people like chocolate especially teen agers, in this regard we have

also got a very good response from the people.


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After this, we have also made dry fruit and tested that from those people who have filled the

questionnaire, people have really enjoyed this fruit product that was really delicious and

nutritious as well. Then we again analyzed the customers response to our product, represented

as.

Purpose of marketing plan:

DO YOU LIKE TO EAT DRY FRUIT

YES

NO

0

10

20

30

40

50

60

EXCELLENT FAIR

54

32

12

2

RATE OUR PRODUCT IDEA

RATE OUR

PRODUCT IDEA


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The main purpose of the marketing plan must be to provide you with a structure

around which to base your marketing. There is however often a second purpose. If you are

borrowing money to finance the business your lender might want to see it. It must therefore

make sense to them as well as to you. Your marketing plan really should be the reference point

you make use of as a foundation to implement your marketing strategy. It must set out clear

objectives and explains how you will achieve them. That means it needs to be SMART in other

words it needs to be: Specific Measurable Achievable Realistic Timely. Perhaps more

importantly it looks at the best way to ensure that your plan will become reality.

Marketing objectives:

Product development and Market penetration strategy introducing new products with the

new company in the current market achieve a steady increase in market share through in

two strategies.

Involve other companies in advertisement.

Snatching customers from other competitors through advertisement and providing quality

services.

Spread the business over a period of time and continuously introducing new and modified

products in the market.

Current Marketing situation:

In Pakistan, there are many company providing many kinds of dry food including peanut, pine

nut, at different prices. There are also many businessmen at large or small scale whose business

is to provide healthy and fresh food to workers. Almost every firm or a company provides mess

at reasonable price to their employees. Some people also established business of providing food

to workers doing work in different places as providing many other facilities e.g. free delivery,

reasonable price etc.

Target Market:

Doing business without knowing what our target market will prevent us from reaching our objectives:

increased sales, market share or brand awareness.


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We have adopted a product specialization strategy, because we are offering our product in

different regions of Punjab because we have segmented our market on the basis ofgeographically.

Initially we will offer our product in different cities, main markets, stores bakeries of these cities.

Super stores

Main markets

Retail shops

Our target customers will include Individual customers and businessmen. Individual will include both

Male

Female

(Children, youngsters)

Recent Market:

Market Needs:

Now a day the desire of the people is to have Food:

With Fresh and hygienic food with Delicious taste.

Different and unique products.

New items.

Discount on items.


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Company facilities and good service.

Every type of dry fruit.

Following Style Fruit already exist in International Markets:

A great taste.

Every category provides related the dry fruit.

Delicious and fresh Hygienic fruit.

Every facility provides the customers.

Dry fruit items.

Style Fruit Company.

Market analysis summary:

In marketing analysis summary we are the following topics are narrated in this section:

Market Segmentation

Business MarketSegmentation

Marketing Mix


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Demographic

Geographic

Psychographic

Behavioral

Market Segmentation:

While there may be theoretically 'ideal' market segments, in reality every organization engaged

in a market will develop different ways of imagining market segments, and create productdifferentiationstrategies to exploit these segments. The market segmentation and corresponding

product differentiation strategy can give a firm a temporary commercial advantage. Market

segmentation bases on these points:
http://en.wikipedia.org/wiki/Product_differentiationhttp://en.wikipedia.org/wiki/Product_differentiationhttp://en.wikipedia.org/wiki/Product_differentiationhttp://en.wikipedia.org/wiki/Product_differentiationhttp://en.wikipedia.org/wiki/Product_differentiation


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Demographic:

DEMOGRAPHIC SEGMENTATION (Age)

On the basis of demographic segmentation we have made this product for every age of people

From children youngsters

From youngsters to old people

Everyone likes to eat dry fruit. Either she is female or he is male.

Income: In case of income level, we will adjust our price of every dry fruit pack that will affordable to

every income group, either someone is from lower, middle upper class.

Need Based Segmentation:As our segment market will contain people from every class, maleand female, and from young to old. Dry fruit is liked by every person. We analyzed the demand and taste

of our customers and offered them an innovative dry fruit. In this way we made need based segmentation.

Segment Identification:We have identified the need for our product by conducting research in

different regions like Lahore, okara and Multan. To identify the usage rate on the basis of questionnaire

we analyzed most of the people in these regions eat yogurt regularly so, in this way we have identified our

segment market.


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Segment Attractiveness:As we have seen in the market there are some companies

like different etc have introduced their dry fruit with different kinds of pine nuts, peanuts but there is no

quality as compare to us. So market growth is possible, access to the market is also possible.

Segment Profitability: We will offer our product to all customers without any segmentation on the

basis of gender, or age factor, or any other variable. Hence, more and more customers will buy our

product; ultimately our product in all segments will gain maximum profit.

Segment Positioning:

Our product has numerable feature. It will give not only taste but also will give our body

nutrition. So, all these features of our product will be very helpful to get strong position in the market.

Affordability & Profitability:

We adopted the cost effective program strategy. Our production department is efficient. It is

affordable for every social class; we will present it in the market with low price.

Geographic:

In market segmentation the part of geographic means which target area is selected. We have

selected a specific geographic area. Initially we are introducing the business only in target city of

Punjab (Lahore) as for as the Style fruit company. For this purpose we have conducted through

research based on those areas which we are going to target major places of Pakistan are:

Lahore

Okara

Multan Guran Wala

Islamabad

Krachi


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These are the famous places of Lahore and in a large number of customers are coming

and in these customers include (upper and middle class). So our target market will

successful for open these style fruit company Branches in these places.

Psychographic:

In this part we describe the psychographic of our products.

Enjoy a high quality dry fruit

There is value attributed to the appearance or presentation of fruit.

Provide fresh and hygienic fruit

Behavioral:

Consumers want fresh and hygienic fruit.

Consumers wants that the price attached to the product should be justified with its

values.

Consumers want new things in market.

Innovation lovers

Loyalty status should be at higher level.

Creative taste

2.Business Market segmentation:

In business market segmentation its covers these points which cover the following points:

Customer Location:

All outlets will be located in accordance with Wholesaler customer convenience like Lahore,

Multan, Guranwala, Okara. And after some passage of time the outlets will be opening in other

cities of Pakistan.

Customer type:


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Style Fruit company is specializes in Dry Fruit which provide the style fruit

product. It will have high sales volume as they have great turnover. New outlets will

be opened because we hope that they have great sales volume.

Purchase criteria:

Main emphases are on quality and lead time (the time taken to receive the purchased product).

Quality is not compromised on price.

Transactions:

Buying situation (warehouse orders and straight Re-buy).

Usage rate

Heavy users

purchasing procedures:

1) Marketing Mix:

Product Price

Place Promotion


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Marketing mix consists of 4ps. It contains everything a firm can do influence the

demand for its product. The 4ps are:

PRODUCT:It is a tangible good which is manufactured by the producer for the purpose of customer

satisfaction.

Our production department will produce the product in larger quantity. Production department

will use following ingredients.

Process:


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Machinery For Peanut:-

Machinery for Pine nut:-


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PRODUCT ANALYSIS

This includes following topics

Product development process

Product analysis

Product variety

Product Quality

Product feature

Product name (Brand name

Product packaging

Product size

Product services

Product Warranties

Product life cycle stage

Product life cycle stage

Product variety: We will offer our product with an entirely different ingredient that is pine nut.

Product Quality: We will offer our valued customers a quality product, complete as balance diet,

nutritious as well as delicious.

Product feature

Taste: The taste of our product is very good and something different from other ordinary

dry fruit available in the market.

Ready to use: We have produced a product, which is ready to use. Just take it and eat it.

Quality: We are very much conscious to delight our customer for this purpose we have

set our own standard of material used and we inspect production process at different

stages.

Availability: We have made effort to provide our product to our customer at doorstep.

Natural food: Artificial flavors are not added in this product.

Size: It is available in two sizes:

250gm

500gm


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1000 gm

Product name (Brand name):

Our product is available in market with the brand name Stlye Fruit

Product packaging :

Product will be available in beautiful packing including the product features, name, and company

name with logo on the tag attached with pack.


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Retailer

Product size

Product will be available in 250 g , pack of 500g and 1000g

Product Warranties

Manufacturing & Expiry time of the product will be put on each pack.

Place(distribution channel)

Another element of Marketing Mix is Place. Place is also known as channel, distribution, or intermediary.

It is the mechanism through which goods and/or services are moved from the manufacturer/ service

provider to the user or consumer.

We will use one level marketing channel.

PRODUCER

Wholesaler

Customer


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We will use our own vehicles, to supply the goods to main markets of selected

cities.

Okara markets

Lahore markets Multan markets


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Chanel Of distribution:


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Promotion strategy:

Advertising plays most vital role in product success. Effective advertising makes it possible for

the producer to increase brand equity and other value added features in the products. We have

got enough budgets for advertising and we will be running effective advertising campaigns in all

possible Medias to peruse the customers to use our our dry fruit. We promotion our company

brand through:

Electronic media

We use the electronic media because the company makes add in the beginning. They make add

on the awareness of special product or some specific deal with high discount rate. We are using

the cost resisting technique and we are making add in start. With the passage of time we display

our company brand add.

WEBSITE (www.stylefruit.com)
http://www.stylefruit.com/http://www.stylefruit.com/http://www.stylefruit.com/http://www.stylefruit.com/


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Print media:

In print media we add in newspaper and magazines so we use the famous group Jang Nai Baat,

and dawn newspaper which is mostly read in Lahore on the other hand add in Sunday magazines

of Jung newspaper and Nai baat.

Newspaper ADD:


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Magazines ADD:


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Outdoor media:

In outdoor media we use the bill boards posters and pamphlets.

Bill Boards:

We decide the places of Bill board in Lahore is that:

Faize pur interchange

Thokar Niaz Baig

Ravi Pul

These are the famous places which our target market captures and these bill boards are display

one month.


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Streamers:

The Flaxes which we display in Lahore are that:

Mall road

Jail road

And these streamers are display only one month.


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Pamphlets:

We distribute the pamphlets through brand activity in Jinnah Bag which we arrange a stall and

we wear the costume of Dry fruit and distributed the pamphlets to people.


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Through brand activity:

One of the best types of promotion is brand activity through pamphlets. Our company

management decides to perform a brand activity in Jinnah Gardens. We will display a stall and

the person there will wear different Dry Fruit costumes and they will distribute different

pamphlets in the people to promote the Style fruit company and aware people that new company

will launching with different products in Pakistan related to Dry fruit.

Advertising Budget:

The advertisement budget is that an estimation of a company's promotional expenditures over a

period of time. An advertising budget is the money a company is willing to set aside to

accomplish its marketing objectives.

Electronic media:

We use the electronic media through website. The total cost which we bear to make the web site

is 60,000. And we pay 60$ each month in a year.

Print media:

Every Sunday newspaper and Sunday magazines our company add is print just one month

1-march-2013 to 31march-2013.

News papers Size Amount /month

Jan second page quarter 309,380 * 4=12,37,520

Dawn second page quarter 230135 * 4=9,20,540

Nai Baat Second page quarter 112850* 4= 451400

Sunday Magazine (Jang) second page12000 * 4=48,000

Sunday Magazine(Nai Baat) Second Page 7000 * 4= 28000


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Outdoor media:

Bill board Places Size Amount (one month)

Faiz Pur Inter Change 30*40 300,000

Thokar Niaz Baig 30*40 200,000Ravi Pul 30*40 400,000

Pamphlets:

Quantity Size Amount

1200 8*11 5000

PESTEL Analysis:

PESTEL

ANALYSIS


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Political Forces:

Pakistani government is unstable. The business condition is not good now days. Government is

not supporting the new business and old business is also not supported by government. The

international companies didnt open their franchise in Pakistan because the business and other

conditions are bad in Pakistan. Pakistan government is likely to be stable in coming years. We

will inspection teams from abroad to keep consistence and ever improving product.

Economic Forces:

As we see that economy of the Pakistan is rising and per capital income is raised to Rs. 10,000

this year which is very healthy factor for our business. The GDP is 2.9 last year and 2.8 this year

this shows the GDP is increasing but not much according to demand. Economic condition is

unstable already but with the new Budget the economic condition become more unstable. So the

economic condition is not helpful for our business.

Social forces:

The people of Pakistan likes to outing in family and love to join gathering. So this social

condition of the society is an excellent condition to start a fruit business because if people likes

outing and they will defiantly visit company to eat different kinds of fruits. Young generation

likes to eat something new& different out of tradition and company provides new style fruit in

Pakistan which people never taste before.

Technological forces:

This type of product is first time lounge in Pakistan. Dry fruit has force of technology like the

machinery use in Competitor Company.


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Environmental forces:

We are working in company in Pakistan. There is a lot of light problem. To overcome that

problem we use generators and the smoke of generators pollute environment. And for the

solution of smoke and pollution we display plants.

Legal force:

The products provide by dry fruit is legal and fresh fruits. We will perform our business legal

way. We will register our company by the company act1984.

HRM (Human resource management):

Human resource management helps in maximizing productivity & reducing cost by putting right

person at right place. Human capital is our asset it means of organization is a big capital of any

organization so every organization and business has employees who run the organization.

HUMAN RESOURCE PLAN


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Structure of (Human resource Management):

Head of Human

Resource

Management

Training ManagerPersonnel Manager

Manager

Staffing

Manager

compensation

& Benefits

Facilities

Creator

Feedback

Coordinator


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Recruitment and selection:

Recruitment:

The process of generating a pool of qualified candidates for a particular job.

Process Of recruitmen

Organization

Vacant new position occurs

Generate candidate pool via internaland external recruitment methods

Evaluate candidates via selectionprocess

Impress candidates

Make offer

Candidate

Receive educational and choseoccupation

Acquire employment experience

Search for job openings

Apply for job

Impress company during selectionprocess

Evaluate jobs and companies

Accpt and reject job offers


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Organization:

Vacant new position occurs:

In our wild fool company when new vacancy occur. We give add in new paper and ask the

employee to drop the C.V or their reinvents for that vacancy if they are eligible for that post.

Generate candidate pool via internal and external recruitment methods:

After the collection of all the C.Vs for the vacancy the company selects those persons who do

different courses for that job.

Evaluate candidates via selection process:

We evaluate the candidates through interview and practicals. Form all that our company selects

those who pass that interview and practical.

Impress candidates:

After selection our company introduces the candidates with farm house, outlet and take away to

impress the candidates.

Make offer:

Our company discusses the salary and overtime salary and the JD and JS of the employees and

rules and regulation of company and make offer.

Candidates:

Receive educational and chose occupation:

Any person get education and according to that he chose this occupation that we want do job in

which sector.

Acquire employment experience:

With the gathering of education the person need to get some experience in relevant field he

studding. This has a huge effect on his performance and carrier.

Search for job openings:


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The person searches the jobs where vacancy opens. They drop C.V in that

organization and apply for job and went for interview.

Apply for job:

After drop the C.V the candidates apply for job and went for interview for that particular job.

Impress company during selection process:

During the selection process the candidates impress the organization through the skills and

abilities and with interview.

Evaluate jobs and companies:

In this process the candidates evaluate the job and companies where they drop C.V and give

interviews and selected for job.

Accept and reject job offers:

In this the candidates accept the job in one company and reject the job in other companies.


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Sources of recruitment:

Internal sources of recruitment are from within the organization.

Externalsources of recruitment are from outside the organization.

The internal sources of recruitment are:

1.Promotions:

Promotion means to give a higher position, status, salary and responsibility to the employee.

So, the vacancy can be filled by promoting a suitable candidate from the same organization.

2.Transfers:

Transfer means a change in the place of employment without any change in the position, status,

salary and responsibility of the employee. So, the vacancy can be filled by transferring a suitable

candidate from the same organization.

3.Internal Advertisements:

Here, the vacancy is advertised within the organization. The existing employees are asked to

apply for the vacancy. So, recruitment is done from within the organization.

Internal sources External sources

Sources of

Recruitment


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4.Retired Managers:

Sometimes, retired managers may be recalled for a short period. This is done when the

organization cannot find a suitable candidate.

5.Recall from Long Leave:

The organization may recall a manager who has gone on a long leave. This is done when the

organization faces a problem which can only be solved by that particular manager. After he

solves the problem, his leave is extent. The external sources of recruitment are:

Management Consultants:

Management consultants are used for selecting higher-level staff. They act as a representativeof the employer. They make all the necessary arrangements for recruitment and selection. In

return for their services, they take a service charge or commission.

Public Advertisements:

The Personnel department of a company advertises the vacancy in newspapers, the internet,

etc. This advertisement gives information about the company, the job and the required

qualities of the candidate. It invites applications from suitable candidates. This source is the

most popular source of recruitment. This is because it gives a very wide choice. However, it

is very costly and time consuming.

Recommendations:

The organization may also recruit candidates based on the recommendations received from

exist managers or from sister companies.

Employment at Factory Level:

This a source of external recruitment in which the applications for vacancies are presented on

bulletin boards outside the Factory or at the Gate. This kind of recruitment is applicable

generally where factory workers are to be appointed. There are people who keep on soliciting

jobs from one place to another. These applicants are called as unsolicited applicants. These


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types of workers apply on their own for their job. For this kind of recruitment

workers have a tendency to shift from one factory to another and therefore they

are called as badli workers.

Unsolicited Applicants:

Many job seekers visit the office of well-known companies on their own. Such callers are

considered nuisance to the daily work routine of the enterprise. But can help in creating the

talent pool or the database of the probable candidates for the organization.

Recruitment At Factory Gate:

Unskilled workers may be recruited at the factory gate these may be employed whenever a

permanent worker is absent. More efficient among these may be recruited to fill permanent

vacancies.

Techniques of Recruitment:

Recruitment techniques are the means or media by which management contacts prospective

employees or provide necessary information or exchanges ideas in order to stimulate them to

apply for jobs. Management uses different types of techniques to stimulate internal and external

candidates. Techniques of Recruitment are divided into two parts

Our company used the traditional techniques of recruitment in traditional recruitment these

points are discussed below:

1.Promotions:

Our company adopts this technique. Most of the internal candidates would be stimulated to

take up higher responsibilities and express their willingness to be engaged in the higher level

Traditional technique Modern technique


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jobs if the management gives them the assurance that they will be promoted to the

next higher level.

2.Transfers:

Employees will be stimulated to work in the new sections or places if the management

wishes to transfer them to the places of their choice.

3.Advertising:

Advertising is a widely accepted technique of recruitment, though it mostly provides one way

communication. It provides the candidates in different sources, the information about the job and

company and stimulates them to apply for jobs. It includes advertising through different media

like newspapers, magazines of all kind, television etc. The technique of advertising should aim at

attracting attention of the prospective candidates, creating and maintaining interest and

stimulating action by the candidate.

Advertisement Description:

Our company advertises of hire employees through:

Job posting

Adds on website related to position required.

Inform our company employees

Selection:

Selection is the process of a making a Hire or Nohire decision regarding each applicant for

a job.


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Selection process:

Initial Screening:

In this process the companies evaluate the C.Vs according to their requirement and screen those

C.Vs which are not relevant for that job. And pass other to next step of completed application.

Completed application:

In this process the company screens the application and procurer the pass application to

employee test and fain application to rejected applications.

Employment test:

Medical/physical examination if

re uired

Background examination if required

Completed application

Initial Screening

Employment test

Comprehensive interview

Permanent job offer


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In this process the test is taken by the company to evaluate the skill and abilities of the

employees. This test may be written or oral. Company process the pass candidates to

the comprehensive interview and fail to rejected applicants.

Comprehensive interview:

In this process the company does different interviews and precede the pass candidates to the

examination and fail employees to rejected applicants. The interview questions are:

Q: Tell me about yourself.

Q: What have your achievements been to date?

Q: Are you happy with your career to date?

Q: What is the most difficult situation you have had to face and how did you tackle it?

Q: What do you like about your present job?

Q: What do you dislike about your present job?

Q: What are your strengths?

Q: What is your greatest weakness?

Q: Why do you want to leave your current employer?

Q: Why have you applied for this particular job?

Background examination if required:

If the company have some doubt with the candidate they perform the background test and check

the background that it is the employee of other company or not.

Medical/physical examination if required:

In this process the company perform the medical examination if require.

Permanent job offer:

In this the company offer candidates permanent job after the completion of the above process.

Training & Development:

The official and ongoing educational activities within an organization designed to enhance the

fulfillment and performance of employees. Training and development programs offered by a
http://www.businessdictionary.com/definition/activity.htmlhttp://www.businessdictionary.com/definition/organization.htmlhttp://www.businessdictionary.com/definition/fulfillment.htmlhttp://www.businessdictionary.com/definition/performance.htmlhttp://www.businessdictionary.com/definition/employee.htmlhttp://www.businessdictionary.com/definition/program.htmlhttp://www.businessdictionary.com/definition/program.htmlhttp://www.businessdictionary.com/definition/employee.htmlhttp://www.businessdictionary.com/definition/performance.htmlhttp://www.businessdictionary.com/definition/fulfillment.htmlhttp://www.businessdictionary.com/definition/organization.htmlhttp://www.businessdictionary.com/definition/activity.html


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business might include a variety of educational techniques and programs that can be

attended on a compulsory orvoluntarybasis by staff.

TNA (training need analysis):

Training need analysis at the organization level in which there are three basic components

And these are:

Organizational level

Operational analysis

Personal analysis

Training scheduled:

Our company will train employees in the duration of one month and after that company gives

certificate to the trainers. That certificate will prove equal to the degree. We display the training

scheduled for one day and this is same till one month.

Training Scheduled

Time Activities8:00- 9:00 am Starting with program introduction (Detail discussion)

9:00-11:00am Problems discussion and issuesDiscussion on the topic and activity resultInitial experimental activity

11:00am-12:00 pm Breakfast time

12:00 am-1:00 pm Group discussion and discuss project

1:00-3:00 pm Practical

3:00- 4:00 pm Lunch time

4:00- 6:00 pm Brain storming and wind up today topic

6:00- 6:30 pm Tea time6:00- 700 pm Discussion on tomorrow topic

7:00 pm Off time

Note:

This schedule is only six days in a week. Sunday is off and it continuous for one month. Our

company does training in head office. And we do training two times in a year.
http://www.businessdictionary.com/definition/business.htmlhttp://www.businessdictionary.com/definition/technique.htmlhttp://www.businessdictionary.com/definition/voluntary.htmlhttp://www.businessdictionary.com/definition/staff.htmlhttp://www.businessdictionary.com/definition/staff.htmlhttp://www.businessdictionary.com/definition/voluntary.htmlhttp://www.businessdictionary.com/definition/technique.htmlhttp://www.businessdictionary.com/definition/business.html


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Training Feedback:

Tanning feedback is process by which the company evaluates the employee knowledge which

the employee gathers in the tanning. Tanning feedback is a form which given to employee after

receiving tanning. In that from the company ask the employee that what he learn in the particular

tanning. Our company gives one month tanning and we provide tanning feedback from after

training.

Training Method:

There are three basic methods of training which the companies adopt.

On job training

Off job training

Vestibule training

We use the on job training. On the job training sometimes informally conducted.While an

employee is in the actual work situation. This method is mostly used the in companies.

Training Budget:

In training budget means how many expenses are used for training:

Training Expenses Amount per month

Trainers salaries 45,000

Food expenses 50,000

Books and Notes 7,000

Total 1,02,000

Performance and Compensation management:

Performance management is the process of creating a work environment or setting in which

people are enabled to perform to the best of their abilities. Performance management is a whole

work system that begins when a job is defined as needed. It ends when an employee leaves your

organization. On the other hand Compensation management is a general policy, implemented in

conjunction with specialized software, designed to help an organization maximize the returns on


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available talent. The ultimate goal is to reward the right people to the greatest extent

for the most relevant reasons.

Performance appraisal:

Performance appraisal means the form evaluation of an employees job performance in order to

determine the degree to which the employee is performing effectively. The individual supervisor

is usually responsible for the performance of his or her subordinates. Appraisals help manager

assess the extent to which they are recruiting and selecting the best employees and contribute to

effective training and appropriate compensation. These are the types of performance appraisal:

360 degree feedback

Management by objective Rating scales

We use 360 degree feedback a common performance appraisal method is the 360-degree

feedback. In this scenario, whoever conducts the appraisal, such as a human resources manager,

interviews an employee&supervisor, peers and any direct reports. This technique allows an

appraiser to gain a complete profile of the employee. In addition to gauging the worker job

performance and technical skill set, an appraiser receives in-depth feedback on the employee

&behavior. Measuring areas of subjectivity, such as character and leadership skills, allows an

employer to manage an employee& development.

Compensation Management:

Compensation is the remuneration received by an employee in return for his/her contribution to

the organization. It is an organized practice that involves balancing the work-employee relation

by providing monetary and non-monetary benefits to employees. Compensation is an integral

part of human resource management which helps in motivating the employees and improving

organizational effectiveness.

Types of compensation Management:

There are two types of compensation management:

Direct compensation management


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Indirect compensation management

Direct compensation management:

Direct compensation is typically comprised of salary payments and health benefits. The creation

of salary ranges and pay scales for different positions within the company are the central

responsibility of compensation management staff. The evaluation of the employee and employer

portions of benefit costs is an important part of a compensation package.

Indirect compensation management:

Indirect compensation focuses on the personal motivations of each person to work. Although

salary is important, people are most productive in jobs where they share the companys values

and priorities. Common types of indirect compensation include free staff development courses,

subsidized day care, opportunity for promotion or transfer within the company, public

recognition, ability to effect change in the workplace and service to others.

Adopt the method of our company:

We adopt the indirect compensation management because we want to focus on each and every

employee of the company. We want each and every employee motivated to work because people

are most productive.

Break up of salaries:

In which we describe the salaries of employees and give the other facilities:

Head office:

Designations Strength(No of employees)

Salaries(Per Person)

CEO 1 100,000

director 2 50,000

Manager (Head office) 1 40,000

Sectary 1 12,000

Marketing manager 1 37,000

Finance manager 1 23,000

HR manager 1 27,000


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Subordinate of marketing manager 2 20,000

Subordinate of finance manager 2 15,000

Subordinate of HR manager 2 16,000

Receptionist 1 10,000

Servant 2 9,000Sweeper 2 7,000

Guard 1 8,000

Total 20 4,91,000

Factory House:

Designations Strength(No of employees)

Salaries(per person)

Head of (factory house) 1 35,000

Controller of (Factory house) 1 30,000

Receptionist1 20,000

Secatry 1 15,000

Workers in factory house 50 40,00,00

Sweepers 3 18,000

Delivery men 2 14,000

Guard 2 15,000

Servants 2 14,000

Total 5,61,000

Policies:

Every employee instead can one holiday in two weeks.

Behavior of customers dealer is to be very politely.

Sweepers and guards can three holidays in one month.

If any employee improves his performance the employee promotion or salary increases in

return.

Any Islamic event company gives the bonus.

If employee takes extra time so the extra wage is pay on over time.

Tip given to workers by customers are their own.

Be punctual and follow all the rules.


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FORMS

JJOOBBDDEESSCCRRIIPPTTIIOONNFFOORRMM

NAME __________________ GRADE/DESIGN_________ ___________ STAFF NO______

PAYSACLE______________BASIC PAY AS ON ______________________

DATE OF BIRTH_________________________DOMICILE_____________________

ACADEMIC QUALIFICATION_________PROFESSIONAL QUALIFICATION___________

PAST RECORD, ADVERSE REPORT/DISCIPLINARY ACTION (IF ANY) DURING LAST THREE YEARS

_______________________________________________

___________________________________________________________________

INCREMENT GRANTED W.E.F. 01-01-1998 01-01-1999 01-01-2000

ANNUAL ________ ________ ________

SPECIAL ________ ________ ________


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BRIEF DESCRIPTION PF THE POSITION HELD DURING ENTIRE CAREER IN BANKING

Period Placement of Position Duties Responsibility

Signature of reporting officer: ___________

Date: _________


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Appli cation Form(Inquiries Before Hiring)


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Checkli st Form

When required to make a performance appraisal, do you become flustered and fail to function at your best?

YES NO

Would you consider it necessary to consult your subordinates regarding a problem with wh

entrepreneur style food

Documents