enterprise gamification
TRANSCRIPT
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Transform to the power of digital
Enterprise Gamification
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Scott Sinclair Digital Transformation and Customer Experience Consultant @ Capgemini Consulting, Social Media Enthusiast and Games Player
@sinclair300584
http://uk.linkedin.com/in/sinclair300584
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Gamification alone does not work in enterprise
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What is Gamification?
Gamification is the use of game design techniques[1], game thinking and game mechanics to enhance non-game contexts.
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Game mechanics are the control mechanisms that are used to “gamify” an activity or process
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But Gamification is only part of the answer
GAME MECHANICS
Drive, measure, &
reward
high value behaviors
In your enterprise
systems
REPUTATION MECHANICS
Elevate employee
status across
all your communities
of engagement
SOCIAL MECHANICS
Socialize,
recommend,
and notify users
about contextually
rich behaviors
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What role does Gamification have in the enterprise?
How can I use my customers to do stuff
for me
I know my staff and customers have good ideas, but I have no
way of managing them
I invested in an e-learning tool but nobody uses it
I’m losing market share, help me
innovate! I want better collaboration from my
employees
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Enterprise Gamification
Innovation
Collaboration
Learning
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Collaboration
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Samsung wanted to know how to get more customers to register their products with Samsung, generate more content and engage with them through social
Samsung Nation
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Universal Music group wanted to engage millions of fans on artist specific websites, get them to create content and engage across their social networks
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Capgemini has one of the largest Yammer networks through organic growth and no game mechanics
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Innovation
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Starbucks wanted to harness the enthusiasm of its loyal customer base to generate new ideas and drive the future innovations of the company
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Scottish Water Innovation Pool counts 750 users and has generated over 330 new ideas and/or suggestions for improvement. 7 have already been implemented.
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At&T recognised that every employee was also a customer with ideas. They created The Innovation Pipeline to manage these ideas, and have other staff vote for the best
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Learning
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Khan academy uses gamification to drive you through learning journeys, rewarding you as you complete classes
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Siemens created Plantville to educate aspiring plant managers what it is like to run their own manufacturing plant
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The Swedish National Society for Road Safety rewarded compliance with the speed limit with a free entry to a lottery – reducing speeding fines by 22%
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Things to consider
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Social is an opportunity to bring the customer closer
Organisation
Customer Experience
Customer
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Enterprise democracy no longer exists
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Gamification is not just game mechanics
GAME MECHANICS
REPUTATION MECHANICS
SOCIAL MECHANICS
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Scott Sinclair @sinclair300584
http://uk.linkedin.com/in/sinclair300584
Capgemini-consulting.com/ceblog
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