enterprise 3.0 - driving employee loyalty with gamification
TRANSCRIPT
Enterprise 3.0Driving employee loyalty with gamification
Prageeth SandakalumConsultant – Engineering & Business Development, Virtusa.
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About Me
lk.linkedin.com/in/prageeths twitter.com/prageeths
http://www.virtusa.com/blog/author/psandakalum/
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Today's student will spend 10,000hours playing computer and videogames by the age of 21 Sameamount of time he spent in formaleducation
- Jane McGonigal
Video Games – The Millennial Era
• Formal instruction in school grades 3
through 12, 997 hours per year (USA)– National Center for Education Statistics
10,000 hours => Mastery
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Why games are so interesting
DOPAMINE !!!
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Gamification is defined in many ways
IN OTHER TERMS:
The concept that you can apply the basic elements that
make games fun and engaging to things that typically aren't
considered fun
DEFINITION:
Gamification is the use of game design techniques, game
thinking and game mechanics to enhance non-game
contexts
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Case Studies Examples of Gamification
• Loyalty Programs
• Airline Miles
• Credit Cards
• Foursquare
• Nike+
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Elements of Gamification
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1:3 Strategy of Gamification
25% Sexy 75% Strategic
points, leader boards, badges,
challenges, scoring, levels, etc…
What’s the journey of the player,
narrative, Onboarding strategy,
keep them interested, etc
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Game mechanics Game dynamics
Source: Gamification 101 - Bunchball
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Different people are differently motivated in games. P
layers
En
viro
nm
en
t
Interacting
Acting
Source: Richard Bartle Payer Types
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Different people are differently motivated in games.
Source: Designing the player journey – Amy Jo Kim
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Challenge should match the skill level
Source: Psychology of optimal experience
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Gamification is becoming an opportunity creator
Gamification Market by (Enterprise, Application, Consumer, Deployment)
Worth $5.5 Billion by 2018 – New Report by Marketsandmarkets
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Gamification is done ! What’s the next big thing ?
S O C I O G A M I F I C AT I O N
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Gamification is done ! What’s the next big thing ?
B I G D ATA
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Gamification is done ! What’s the next big thing ?
S E R I O U S G A M E S
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Gamification is done ! What’s the next big thing ?
V I R T U A L R E A L I T Y
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