enterprise 3.0 - driving employee loyalty with gamification

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Enterprise 3.0Driving employee loyalty with gamification

Prageeth SandakalumConsultant Engineering & Business Development, Virtusa.

# Virtusa Corporation ConfidentialAccelerating Business Outcomes1About Me

lk.linkedin.com/in/prageethstwitter.com/prageethshttp://www.virtusa.com/blog/author/psandakalum/# Virtusa Corporation ConfidentialAccelerating Business OutcomesToday's student will spend 10,000 hours playing computer and video games by the age of 21 Same amount of time he spent in formal education- Jane McGonigal

Video Games The Millennial Era

Formal instruction in school grades 3 through 12, 997 hours per year (USA)National Center for Education Statistics

10,000 hours => Mastery

# Virtusa Corporation ConfidentialAccelerating Business OutcomesWhy games are so interesting

DOPAMINE !!!# Virtusa Corporation ConfidentialAccelerating Business OutcomesGamification is defined in many waysIN OTHER TERMS:

The concept that you can apply the basic elements that make games fun and engaging to things that typically aren't considered funDEFINITION:

Gamification is the use of game design techniques, game thinking and game mechanics to enhance non-game contexts

# Virtusa Corporation ConfidentialAccelerating Business OutcomesCase Studies Examples of GamificationLoyalty ProgramsAirline MilesCredit Cards

Foursquare

Nike+

# Virtusa Corporation ConfidentialAccelerating Business OutcomesElements of Gamification

# Virtusa Corporation ConfidentialAccelerating Business Outcomes1:3 Strategy of Gamification25% Sexy75% Strategicpoints, leader boards, badges, challenges, scoring, levels, etcWhats the journey of the player, narrative, Onboarding strategy, keep them interested, etc

# Virtusa Corporation ConfidentialAccelerating Business OutcomesGame mechanics Game dynamics

Source: Gamification 101 - Bunchball# Virtusa Corporation ConfidentialAccelerating Business Outcomes

# Virtusa Corporation ConfidentialAccelerating Business OutcomesDifferent people are differently motivated in games.

PlayersEnvironmentInteractingActingSource: Richard Bartle Payer Types# Virtusa Corporation ConfidentialAccelerating Business OutcomesDifferent people are differently motivated in games.

Source: Designing the player journey Amy Jo Kim# Virtusa Corporation ConfidentialAccelerating Business OutcomesChallenge should match the skill level

Source: Psychology of optimal experience# Virtusa Corporation ConfidentialAccelerating Business OutcomesGamification is becoming an opportunity creator

Gamification Market by (Enterprise, Application, Consumer, Deployment) Worth $5.5 Billion by 2018 New Report by Marketsandmarkets# Virtusa Corporation ConfidentialAccelerating Business OutcomesGamification is done ! Whats the next big thing ?

SOCIO GAMIFICATION# Virtusa Corporation ConfidentialAccelerating Business OutcomesGamification is done ! Whats the next big thing ?BIG DATA

# Virtusa Corporation ConfidentialAccelerating Business OutcomesGamification is done ! Whats the next big thing ?

SERIOUS GAMES# Virtusa Corporation ConfidentialAccelerating Business OutcomesGamification is done ! Whats the next big thing ?

VIRTUAL REALITY# Virtusa Corporation ConfidentialAccelerating Business Outcomes

# Virtusa Corporation ConfidentialAccelerating Business Outcomes