ENIGMAWomen's lifestyle and alternative lifestyle hybrid magazine.

THE BRIEF

You have been commissioned by the Northern Echo to produce a

new magazine or newspaper product. Your product could be in any style of genre but it must be

self financed through sales of advertising. You must also produce

your magazine for a specified audience segment within the 16-25

age group

“

”

WHAT DO I NEED TO DO?

Create a hybrid genre of 2 increasingly popular magazine genres. Gap in the market for a hybrid genre. Alternative lifestyle can often be too niche. Women's lifestyle is often too general. The hybrid genre creates a comfortable medium.

CLIENT

Embrace different types of articlesLocal Ethos

High quality Appeal to target audience

Educate my audience in an inviting way

Create a self funding magazine Inspire my audience to make small

changes.

WHAT ABOUT THE NORTHERN ECHO?

The Northern Echo aims to create a local ethos reinforced by its coverage of local events and ‘unity’. SUITABLE IMAGERY – no nudity/references to drugs/alcoholARTICLES – no taboo words, references to drugs/alcohol. Reinforce local events/ethosRELATIONSHIP – ‘local relationship’. Correct information to be published.

LOCAL,LOCAL,LOCAL!

WHO WILL READ ENIGMA?

GENDER 30% men/ 70% women

AGE 16-25

SOCIO-ECONOMIC STATUS A,B,C1,C2

EDUCATIONAL STATUSSixth-formers, Uni students, young

adults.

LOW DISPOSABLE INCOME

ANYONE ELSE?SECONDARY AUDIENCE

My secondary audience could be anyone who buys the northern echo or reads its other supplements. Therefore measures will be put in place to satisfy all potential readers.No inappropriate imageryNo taboo language Discourage anti social behaviour through imagery or articles. Appropriate advertisementsPromote healthy lifestyles

WHAT WILL RESTRICT ENIGMA? The PCC have a series of codes which

magazines and any other form of article must abide by. Although it is the editors responsibility for the content of the magazine members of the public and celebrities can complain to the PCC if they feel that the content is inappropriate or breaching any of the PCC codes.

MY 3 GOLDEN RULES

I must not deceive my audience by printing

misleading or inaccurate information.

I must not publish anything that is biased or may influence my target

audiences opinions or views.I must state whether

information published is either a fact or an opinion

explicitly.

WHATS ON THE MARKET ALREADY?

CONVENTIONSWHAT DO THEY DO?

Font often goes behind the image.

Goes against standard conventions

but fits conventions of alternative lifestyle

genre.text often vertical down the side of

the page – maximises space.

Image allowed to be fully viewed.Simple type writer

font, often same font used

throughout the whole magazine.

Sell lines placed central and in the lower third of the

front page. Minimalistic approach to layout, nothing overlaps. Easy to locate everything

on the page.

Text placed on it’s side.

maximising use of space

Colour scheme laced

throughout double paged spread. Even with what the

model is wearing.

image placed on it’s side. Challenging conventions. Also bleeds on to opposing

page.

White blocks placed behind black text. Allows text to be read even though its placed over an

image.

Article broken up into small

chunks. Easier to read, and appears less text on the

page.

Article indented to the right of the DPS.

CONVENTIONSWHAT DO THEY DO?

Sell lines overlapping

image, giving the layout a very busy theme.

Same font used throughout the

front page. Sans serif font. Easy to

read.

Clashing colour scheme, with accent

colours running through. IE. Accent colour pink. Main colour green/blue

Stereotypically feminine pose.Conventional

outfit e.g. high brow fashion. Studio shot

image.

simple, readable,

stylish font

exaggerated

conventions, drop

cap

image placed on one side of the double

paged spread.high quality

images.- graphic designer- makeup

artists- photo

studio

simple layout, 2 columns.

Colour scheme laced throughout

double paged spread. Even with what the model is

wearing.

WHAT DID THIS HELP ME FIND OUTFROM THIS I FOUND..

Niche topicsNon mainstream reviewsFocus on art and culture

Political and social issues Aimed at educated audience

High brow fashion Highly descriptive style articles. Often

difficult to comprehendMinimalistic approach

Both have branding strategy

HOW WILL THIS AFFECT ENIGMA?

Students in further education On a low incomeValue for money

Latest fashion on a budget Appeal to both genders

Higher educational status Have a higher quality feel

SO WHAT DID PEOPLE THINK OF ENIGMA?

“Feasible Ideas”

“simple but effective”

“article type gives unique twist”

“the name ‘Enigma’- gave an identity”

“Inspiring and different view”

“Appealing to target audience”

INITIAL FOCUS GROUPS

MOCK UPS

FOCUS GROUP FEEDBACK

“the colours are lot less harsh and are more inviting”

“It looks cleaner,

nicer, and much

easier to read”

“yeah you can see this

one in Vogue”

MOCK UP

FOCUS GROUP FEEDBACK

“Effective in

portraying message”

“the black theme

looks quite busy”

“The layout is

much more

enticing”

“You want it clear

and concise”

CONCLUSIONSHOW WILL THIS HELP ENIGMA?

Women's lifestyle theme was enjoyed my by target audience

Layout fits conventions of women's lifestyle magazines

Content could be seen in a alternative lifestyle magazine

Women's lifestyle layout was more appealing.

Met conventions

WHY ENIGMA?

BRANDING

ARTICLES – all in the same type writer style fontLAYOUT – non cluttered, image always on one side, article on the other.HEADLINES – either placed towards the bottom or vertical. COLOURS – always black and white with a splash of colour 3 palette colour scheme.

OVERVIEW

PAGES – 16 pages

FRONT COVER – minimalistic, non cluttered, easy to locate, STYLISH.

CONTENTS – unconventional, easy to locate information, limited colour scheme

DPS 1 – Peace Of Mind – holistic lifestyle article

DPS 2 – Wonder Women – pro women article

DPS 3 – 10 English Pounds – money saving fashion article

FRONT COVER

NARRATIVE VOICESimple, to the point, effective, creative.

LAYOUT – minimalistic, metaphorical imagery, aesthetically pleasing, image heavy. Headlines placed towards the bottom of the front page. Other articles placed vertically.

COLOUR – vibrant, clashing, red = passion. Contrasting with sleek and plain fonts.

FONTS – readable, sans serif, bold, contrasting with imagery.

CONTENTS

FONT – block style, easy to locate, minimalistic, stylish.Indented to the top of the page, similar to dazed and confused. Names of articles in same font as the title in magazine. Creating links.

COLOURS – minimalistic 3 colours, black white, grey.

LAYOUT – geometric, equal, easy to locate, simplistic, clean modern

ARTICLE 1MAIN AIMS

Health benefitsDifferent types of exerciseAlternatives to pain killersSmall changes to improve life

Peace of Mind

Edwardian script

AND WHAT WILL IT LOOK AND SOUND LIKE?

2ND PERSON – more direct

ANECDOTE INTRO –audience to visualise/relate

LAYOUT – simplistic, images on one side, article on other.

COLOURS – earthy 3 colour palette. Blue, brown and orange.

FONTS – title, swirly feminine, connotation of relaxation.

IMAGERY – model age 17, posing yoga position

Peace of Mind

FLAT PLAN

ARTICLE 2MAIN AIMS

pro women articlewomen in a men's world of workbusiness tips alikeappealing to male audienceworking with your friends

MADAME KLARA

WHAT WILL IT LOOK AND SOUND LIKE?

ARTICLE – interview style, lively.INTRO – quote introduction, connotations of power, placed in 2/3 of the DPS.LAYOUT – title, image on first page, article 2 columns on opposing page.COLOURS – black, white, yellow, blue, red. Wonder woman themed.

ARTICLE 3

OSTRICH SANS AND FINE STYLE

Unconventional articleHistory of fashionFashion on a budgetAppeals to my target audienceLOW DISPOSABLE INCOME

WHAT WILL IT LOOK AND SOUND LIKE?

LAYOUT – explosive layout, images and blocks of text ‘scattered’ over double paged spreadCOLOURS – focusing on textures, denim blue, tartan red etc. Link to fashionARTICLE TYPE and INTRO – informative article and intro. Break out box.IMAGERY – male and female model posing in outfits.

WHAT ABOUT THE MONEY?MY STRATEGY

HIGH RANGE MAGAZINE STRATEGY

HIGH QUALITY/ MIX OF QUALITY PAPERSAVERAGE PRICE £4.00

3RD ADVERTISINGSUBSTANCE AND STYLE

A4 magazinePages including cover -

16Cover Finish – glossy

finish, gloss art paper 250gsm

Inner pages – Matte3rd of Magazine Advertisements

Self fundedWholesaler and

Distributor

FINAL CONCLUSIONS BEFORE PRINTNG

PERSONELLE RATES

PROFFESION PER HOUR

JOURNALIST £10.00

PHOTOGRAPHERS £15.00

MODELS £10.00

SUB-EDITORS £6.00

RESEARCHERS £12.00

LIGHTING ASSITANT £30.00

MAKE-UP ARTIST £10.00GRAPHIC

DESIGNERS £10.00

PERSONELL EXPENDITURE

Jour-nal-ist, £250

Photographers, £255

Mod-els; £80

Subeditors, £108 Researchers, £120

Lighting as-sis-tant; £510

Make up as-sis-tant£60

Graphic Designers, £170

TOTAL

£1553

EQUIPMENT HOURS

Studio space rental:29%

Camera:55%

QE indemnity insurance:

16%

Hours needed

INCOME FROM ADVERTIISING

FROM MY BIBLE I HAVE FOUND THESE FIGURES FOR THE ADVERTISING INCOME.

BACK COVER£650

INSIDE FRONT£750

INSIDE BACK£750

FULL PAGE 15%£1500

FULL PAGE%£900

HALF PAGE£650

ADVERTISING INCOME

NET PROFIT£2236.14

DISTRIBUTORS- %25WHOLESALERS- %25

PROFIT £1118.07

MY AIMS WERE TO

Embrace Local Ethos

High quality Appeal

Educate Self funding

Inspire

THANK YOUANY QUESTIONS?