PROJECT IIINTERVIEW/RESEARCH

CONDUCTED BYKHONDAKER MUSHFIQUR RAHMAN

(DESCRIBING THE WRITING OF A PERSON IN MY FIELD)

IBA BBA 24th, Roll No. ZR-23

THE INTERVIEWEE

Utal AntorDirector, Mindscape Communications

EDUCATION

SSC2008

HSC2010

BBA (IBA)2015 (19th

Batch)

WORK

General Secretary2013-2014

Director2015 - present

WRITINGS HE DOES

CLIENT COMMUNICATIONSMostly involves e-mails, letters and invoices.

BRAND COMMUNICATIONSMostly advertisements and promotional content.

CONCEPTS AND PROPOSALSPresentations and business plans.

WRITING STRATEGYTARGET AUDIENCES- Clients for Business Communication

FOCUS -

Clarity

- Consumers for Brand Communication

- Relevance- Pacing- Brand Image (in case of Brand Communication)- Humility

WRITING STRATEGYWRITING EFFECTIVELY- Grasping the

objective- Understanding the audience

- Being concise

- Use of relevant graphics (when applicable)- Keeping the writing clean with proper formatting

(contd.)

THE PSYCHE OF A BUSINESS WRITERFEELING TOWARDS WRITING- Enjoys writing for brand communication

- Indifferent towards business writing

INSPIRATION - Song lyrics

STRESS- Generated when writing something crucial- Reduced by taking breaks and getting some fresh air

THE DISCIPLINE OF WRITINGTIME USAGE

- Time spent per writing varies owing to the degree of the task

WRITING COLLABORATIVELY- Business writings often call for collaboration

- Proposals, plans and presentations call for collaboration the most

- Writing is a huge portion of every business project undertaken

- At first, the structure is prepared collaboratively- Then the writing is done individually- The individual writings are later compiled- Finally, the writings are reviewed collaboratively

WRITING AND FORMAL EDUCATIONFormal Education affected his professional writing in the following ways —

Learning the importance of understanding the target audience

Learning the importance of structured content during assignments and tests

Writing business letters, proposals during extra-curricular engagements

Creating presentations during coursework Writing reports and assignments during coursework

THE DUTY OF CURRENT STUDENTSIn order to prepare themselves for the professional workplace, the current students should consider the following —

Preparing a whole report from scratch Preparing a whole presentation from scratch Watching some top-notch presentations from SlideShare Reading reports on newspapers and blogs Write something for yourself once in a while

THANK YOU FOR WATCHING…WITH YOUREYESPEELED!