engineering presentation owner: smsn rev *g tech lead: rajv usb connectivity for uart devices...

13
Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design Solution Reduces Time-to-Market 001-78134 Rev *G Presentation: To provide an engineering overview to customers for a Cypress solution. Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity.

Upload: marion-clark

Post on 29-Jan-2016

217 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design

Engineering Presentation Owner: SMSNRev *G Tech lead: RAJV

USB Connectivity for UART Devices

Single-Chip USB-to-UART Bridge Controller:

Easy-to-Design Solution Reduces Time-to-Market

001-78134 Rev *GPresentation: To provide an engineering overview to customers for a Cypress solution.Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity.

Page 2: Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design

Engineering Presentation Owner: SMSNRev *G Tech lead: RAJV

Upgrade Your UART Device to USB

The market demands USB connectivity for legacy UART DevicesNew PCs have USB ports, but no UART ports

The problem is simple, but the solution is not

Many UART devices still need to connect to PCs, including:Industrial devices, medical devices, meters, set-top boxes, and servers and POS devices, such as barcode readers and printers

Cypress USB-to-UART Bridge Controller is a simple, easy-to-design solutionIt solves a widespread problem without requiring any software driver development

Cypress USB-to-UART Bridge Controller enables seamless PC connectivity for legacy UART devices

Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market.3

Server with UART Port by Cisco

USB-to-RS232 Active Cableby Detector Technology

Industrial Printer by OCE

Page 3: Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design

Engineering Presentation Owner: SMSNRev *G Tech lead: RAJV

Terms You Will Hear TodayUniversal Asynchronous Receiver/Transmitter (UART) DeviceA serial communication circuit used in legacy PCs and devices that operates at data rates from 75 bps to 3 Mbps

Full-Speed Universal Serial Bus (USB)USB standard operating at 12 Mbps

Communications Device Class (CDC) DriverSoftware loaded onto a PC to allow a USB-connected device to be treated as a UART device

Vendor Identification Number (VID) and Product Identification Number (PID) VID is a 16-bit number assigned to a member company by the USB Implementers Forum (USB-IF)

PID is a 16-bit number assigned to a USB product by its manufacturer

Windows Hardware Quality Labs (WHQL) TestingA Microsoft testing process that involves a series of compatibility tests for third-party hardware or software

Recommended Standard 232 (RS232) Level ShifterAn IC that generates voltage levels sufficient to drive UART-standard signals over long cables (up to 300 m)

USB-IF Battery Charging Revision 1.2A USB specification for charging USB devices

Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.

4a

Page 4: Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design

Engineering Presentation Owner: SMSNRev *G Tech lead: RAJV

USB-to-UART TermsUSB-to-UART Bridge ControllerA dedicated IC that provides a bridge between a USB port and a UART port

Active CableA copper cable for data transmission that uses embedded ICs for enhanced performance

USB-to-UART Active CableAn Active Cable that contains a USB-to-UART Bridge Controller IC

USB-to-RS232 Active CableAn Active Cable that contains a USB-to-UART Bridge Controller IC plus an RS232 Level Shifter

Cypress USB-Serial Configuration UtilityA software tool provided by Cypress to configure the device parameters of Cypress’s USB-to-UART Bridge Controller

USB-to-RS232 Active Cable

Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution.

4b

Page 5: Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design

Engineering Presentation Owner: SMSNRev *G Tech lead: RAJV

1. Legacy devices with a UART port cannot connect to new PCsThey require bridging hardware and a software driver to make the connection

2. Integrating USB connectivity into these devices is expensive, time-consuming and error-prone

3. You need a reliable supplier of USB-to-UART Bridge ControllersExisting suppliers have problems with unstable software drivers and VID/PID configurability

Cypress USB-to-UART Bridge Controller (CY7C65213) solves these problemsProvides seamless PC connectivity for UART devices

Retrofits existing systems with an easy-to-use Active Cable solution that requires no redesign of any kind

Provides a stable CDC software driver and a VID/PID Configuration Utility

Cypress USB-to-UART Bridge Controller is a plug-and-play solution from the USB market leader

Design Problems Engineers Face

Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution.

5

Page 6: Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design

Engineering Presentation Owner: SMSNRev *G Tech lead: RAJV

Two USB-to-UART Retrofit Solutions

Blood Glucose Meter with UART Interface

ECG Monitor with RS232 Interface CY7C65213 in a USB-to-RS232 Active Cable

Connect to a USB-enabled PC without any driver development

UART USB

USBRS232

6aCypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide.To provide a short, clear list of what to do to get started.

USB-enabled PC

CY7C65213 in a USB-to-UART Active Cable

Page 7: Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design

Engineering Presentation Owner: SMSNRev *G Tech lead: RAJV

Design Your USB-to-UART Active CableTo get started, you should:Buy the CYUSBS232 Reference Design Kit (RDK) for $19.99

View our demo video on the CYUSBS232 RDK landing page

Download, unzip and install CYUSBS232 Kit Software on your PC

To create a prototype for the Active Cable:Connect UART interface pins on the RDK with your UART device

Connect the RDK to your PC using a standard USB 2.0 cable (A to micro-B)

Customize your solution using the Cypress USB-Serial Configuration Utility

Validate your solution with a PC application that transmits serial data between your UART device and your PC

CYUSBS232 Reference Design Kit (for CY7C65213)

USB-to-UART Bridge Controller CY7C65213

D2 - Tx Activity LED

D3 - Rx Activity LED

D1 - Power LED

UART Interface Pins

Power, Ground, GPIO Signal Pins

Micro-BUSBConnector

Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide.To provide a short, clear list of what to do to get started.

Refer to the CYUSBS232 RDK Quick Start Guide for interface pin details

6b

Page 8: Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design

Engineering Presentation Owner: SMSNRev *G Tech lead: RAJV

Customize Your Active Cable Using Cypress USB-Serial Configuration Utility Bring up the Cypress USB-Serial Configuration Utility by clicking:

Start > All Programs > Cypress > CYUSBS232 RDK > USB-Serial Configuration Utility

Click on the Select Target tab to display device information for all available USB-to-UART devices

Select the appropriate device from the drop-down menu and click Connect

Modify the device parameters to customize your design

Click on Program to “re-flash” your device parametersCypress USB-Serial Configuration Utility

Cypress USB-Serial Configuration Utility lets you customize the device parameters for power, UART,

GPIOs and VID/PID without developing software

Cypress Solution: Compelling CY Configuration Utility introduction to solve the challenges highlighted on the previous slide.Provides a short, clear list of what to do to get started.

6c

Page 9: Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design

Engineering Presentation Owner: SMSNRev *G Tech lead: RAJV

USB-to-UART Generic Solution Example

Landing Page:www.cypress.com/go/usbserial

Product Overview:www.cypress.com/?rID=81213

Datasheet:www.cypress.com/?rID=82866

Video:www.cypress.com/go/cyusbs232

Knowledge Base:www.cypress.com/?id=4858&rtID=118

Design ChallengesDevices with a UART port cannot connect to new PCs Integrating USB connectivity into these devices is

expensive, time-consuming and error-proneExisting suppliers have problems with unstable software

drivers and VID/PID configurability

USB-to-UART Bridge Controller SolutionProvides seamless PC connectivity for UART devicesRetrofits existing systems with an easy-to-use Active Cable

solution that requires no redesign of any kindProvides a stable CDC software driver and a VID/PID

Configuration Utility

Kits: www.cypress.com/go/cyusbs232

Software: www.cypress.com/?rID=83110

Boards and Software

Block Diagram

UART Device

Cypress USB-to-UART One-Chip Solution

Suggested Collateral

7

Voltage Regulator

ResetInternal

48-MHz OSC

Internal32-KHz OSC UART

256 BytesTX Buffer

256 BytesRX Buffer

GPIO

SIE*

VBUS Regulator

512 BytesFlash

Memory

Battery Charging Detection

USB Transceiver

with Integrated Resistor

Cypress USB-to-UART Bridge Controller

USB-to-UART Bridge Controller Value

Solution Examples: To give detailed one-page Solution Examples from the field in the specified format.

Blood Analyzerby Samsung

* Serial interface engine

8

POS Terminalby Posiflex

Page 10: Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design

Engineering Presentation Owner: SMSNRev *G Tech lead: RAJV

Feature CY7C65213 FT232R1 XR21B1411 CP2110

Internal Voltage Regulator

Yes Yes No Yes

Suspend Current (Typ)

5 µA 70 µA 1000 µA 120 µA

UART Speed (3 Mbps) 3 Mbps 3 Mbps 12 Mbps 2 Mbps

Driver Support Linux, Mac, Android and Windows

Linux, Mac, Android and Windows

Linux, Mac and Windows

Linux, Mac and Windows

VID/PID Configuration Configuration Utility

Configuration Utility

No Software Utility, VID/PID on request

Configuration Utility

Battery Charging Detection

USB-IF Battery Charging Rev. 1.2(Faster Charging)

No No No

Package/Size 32-QFN/25 mm2 32-QFN/25 mm2

28-SSOP/54 mm2

16-QFN/9 mm2 28-QFN/25 mm2

24-QFN/16 mm2

USB-to-UART Solution vs. Competition’s

8

1 Cypress CY7C65213 is a drop-in replacement part for FT232RCompetitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer.

Page 11: Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design

Engineering Presentation Owner: SMSNRev *G Tech lead: RAJV

USB-to-UART Solution Value

Competitor

USB-to-UART Bridge IC: FTDI FT232RPrice1: $2.65

BOM Integration

USB-IF Battery Charging Revision 1.2 compliant IC: F75204 Price2: $0.11

Additional Value

Longer Battery Life: Reduced power consumption due to lower suspend current (5 µA) vs. competitor’s (70 µA); competitor’s solution requires an additional power MOSFET (IRLML6402) to meet the CY 5 µA suspend current specPrice3: $0.16

$2.65

$0.11

$0.11

$0.16

$0.16

$2.92

Competitor

USB-IF Battery Charging Revision 1.2-compliant IC

BOM Integration Value

Longer Battery Life

Total Additional Value

Total Value Delivered

Target Cypress Solution: Total Cost:

37% Total Savings:

CY7C65213-32LTXI$1.83$1.09

11 Ku pricing from Digikey

21 Ku pricing from Alibaba31 Ku pricing from Digikey

EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. 9

Page 12: Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design

Engineering Presentation Owner: SMSNRev *G Tech lead: RAJV

Here’s How to Get Started

1. View our demo video: www.cypress.com/go/cyusbs232

2. Download CY7C65213 Product Datasheet: www.cypress.com/?rID=82866

3. Buy $19.99 CYUSBS232 Reference Design Kit:

www.cypress.com/go/cyusbs232

Gaming Consoleby Bally Tech

Ultrasoundby Edan

Typical applications that require USB connectivity to a PC

Call to Action: To tell customers how to start their design process. 11

Fingerprint Scannerby FingerQ

Page 13: Engineering Presentation Owner: SMSN Rev *G Tech lead: RAJV USB Connectivity for UART Devices Single-Chip USB-to-UART Bridge Controller: Easy-to-Design

Engineering Presentation Owner: SMSNRev *G Tech lead: RAJV

References and Links

Product Landing Page: www.cypress.com/go/usbserial

Product Overview: www.cypress.com/?rID=81213

Demo Video: www.cypress.com/go/cyusbs232

Product Datasheet: www.cypress.com/?rID=82866

CYUSBS232 Reference Design Kit: www.cypress.com/go/cyusbs232

Drivers, Installer, Documentation and Configuration Utility: www.cypress.com/?rID=83110

Knowledge Base: www.cypress.com/?id=4858&rtID=118

Cypress USB Controllers Roadmap: www.cypress.com/go/usbroadmaps

13References and Links: Provide a comprehensive view of resources to assist in learning about and adopting the solution.