engaging the community – the core of transition
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Engaging the community – the core of transition. Transition Training 2007. Some questions. Why do we awareness raise? How does engagement happen? Who are we trying to reach? How many do we need to reach? . Why awareness raise?. - PowerPoint PPT PresentationTRANSCRIPT
Engaging the community – the core of transition
Transition Training 2007
Some questions
• Why do we awareness raise?
• How does engagement happen?
• Who are we trying to reach?
• How many do we need to reach?
Why awareness raise?
• The messages in the media are profoundly contradictory and confusing
• The Transition message is clear and helpful: PO + CC = Systems rethink
• Transition has a big vision and needs many people to make it work
Stages of change
Transition Training 2007
Pre-contemplation
Contemplation
Preparation
Change
Who needs what?
“Keep going?” “Something else?”
“What will I do? and how?”
What needs doing?
Is there a problem?
Talks, films, information!Peak oil films, 11th hour
Detailed reasons for change, and solutions
Re-skilling; ; transition teams; bus timetables
Support, company celebrations, deepening work
Who is in your “community?”
Transition Training 2007
Interested in different topics
Housing / built environment
Energy
Education
Food, land
Different cultures or countries
White UK
Irish
BME
Muslim
Other social / demographicbreakdowns – class, age..
Style of learning / engaging
Physical – digging, cycling..
Kinaesthetic – senses, auditory, touch
Emotion – feelings, connection
Mental - talks, books, articles
Values and Motivations
Personal security
Loyal to family / social group
Entrepreneurs
Collective well being
When are people available?
Working week Some evenings?Weekends
Looking after children Daytime; creche will help out of school hours
Part time workers Some day / evenings
Retired Daytime and evenings
How many do we need to reach?
Awareness raising
Splash! 5 – 10%? 400 came to Totnes launch
First year Sep 2006
Rippling out!Bring in natural supporters
Second yearSept 2007
ConsolidationCreate a solid centre. Keep changes going
Third yearSept 2008
Reaching outOutreach work to precontemplation
How many do we need to reach?
• Change is non-linear!
• Between 15 – 20% can create the tipping point
• Social connectors help to widen and bridge
• External changes are working in your favour??
Designing a programme
Month->Stage
Sep Oct Nov Dec
Pre-cont End of sub + discussion
Power of community + discussion
Contempln The future of food
Preparation Energy saving wshop
Insulate your home
Change Launch home groups
Low carbon christmas fair