Engaging the community – the core of transition
Transition Training 2007
Some questions
• Why do we awareness raise?
• How does engagement happen?
• Who are we trying to reach?
• How many do we need to reach?
Why awareness raise?
• The messages in the media are profoundly contradictory and confusing
• The Transition message is clear and helpful: PO + CC = Systems rethink
• Transition has a big vision and needs many people to make it work
Stages of change
Transition Training 2007
Pre-contemplation
Contemplation
Preparation
Change
Who needs what?
“Keep going?” “Something else?”
“What will I do? and how?”
What needs doing?
Is there a problem?
Talks, films, information!Peak oil films, 11th hour
Detailed reasons for change, and solutions
Re-skilling; ; transition teams; bus timetables
Support, company celebrations, deepening work
Who is in your “community?”
Transition Training 2007
Interested in different topics
Housing / built environment
Energy
Education
Food, land
Different cultures or countries
White UK
Irish
BME
Muslim
Other social / demographicbreakdowns – class, age..
Style of learning / engaging
Physical – digging, cycling..
Kinaesthetic – senses, auditory, touch
Emotion – feelings, connection
Mental - talks, books, articles
Values and Motivations
Personal security
Loyal to family / social group
Entrepreneurs
Collective well being
When are people available?
Working week Some evenings?Weekends
Looking after children Daytime; creche will help out of school hours
Part time workers Some day / evenings
Retired Daytime and evenings
How many do we need to reach?
Awareness raising
Splash! 5 – 10%? 400 came to Totnes launch
First year Sep 2006
Rippling out!Bring in natural supporters
Second yearSept 2007
ConsolidationCreate a solid centre. Keep changes going
Third yearSept 2008
Reaching outOutreach work to precontemplation
How many do we need to reach?
• Change is non-linear!
• Between 15 – 20% can create the tipping point
• Social connectors help to widen and bridge
• External changes are working in your favour??
Designing a programme
Month->Stage
Sep Oct Nov Dec
Pre-cont End of sub + discussion
Power of community + discussion
Contempln The future of food
Preparation Energy saving wshop
Insulate your home
Change Launch home groups
Low carbon christmas fair
