engaging the community in recruitment and retention
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Engaging the Community in Recruitment and Retention. V incent The Watkins Group, Inc. Traditional Approach. Limited in Appeal Exclusive Inadequate Communication Fosters Negative Reaction. Paradigm Shift. Community Based Model Theory Benefits Inclusive Cost Effective - PowerPoint PPT PresentationTRANSCRIPT
Engaging the Community in Recruitment and Retention
VincentThe Watkins Group, Inc.
Traditional Approach Traditional Approach
Limited in AppealExclusiveInadequate CommunicationFosters Negative Reaction
Limited in AppealExclusiveInadequate CommunicationFosters Negative Reaction
Paradigm ShiftParadigm Shift
Community Based Model Theory Benefits
Inclusive Cost Effective Broad Based Consensus Building
Community Based Model Theory Benefits
Inclusive Cost Effective Broad Based Consensus Building
Step 1Make informed decisions
Step 1Make informed decisions
Reconnaissance
Determine target’s intelligence needs. Determine challenge(s). Determine solution.
Reconnaissance
Determine target’s intelligence needs. Determine challenge(s). Determine solution.
Step 2Focus Your Energies
Step 2Focus Your Energies
Succinctly define problemDetermine needs Define goalProfile and solidify base
Succinctly define problemDetermine needs Define goalProfile and solidify base
Step 3Know Yourself
Step 3Know Yourself
What is personnel's perception of this issue?
Are there internal issues that need to be addressed or uncovered?
What is personnel's perception of this issue?
Are there internal issues that need to be addressed or uncovered?
Step 4Know Your Target
Step 4Know Your Target What environmental issues should be
considered?1. language2. culture3. religion4. business5. education
What are community demographics? What is the political/social atmosphere? What infrastructures are in place to support
your efforts?
What environmental issues should be considered?
1. language2. culture3. religion4. business5. education
What are community demographics? What is the political/social atmosphere? What infrastructures are in place to support
your efforts?
Step 5Organize
Step 5Organize
Organize the target audience geographically.
Consider the following five “islands” as critical components in your campaign implementation:
ReligiousResidentialBusinessEducationRecreational
Organize the target audience geographically.
Consider the following five “islands” as critical components in your campaign implementation:
ReligiousResidentialBusinessEducationRecreational
Step 6Prepare for Success
Step 6Prepare for Success
Develop Arguments
Set Measurable Objectives .
Formulate Strategies.
Develop Arguments
Set Measurable Objectives .
Formulate Strategies.
Step 7Assign Roles and Responsibilities
Step 7Assign Roles and ResponsibilitiesCandidates
Facilitators
Supporters
Candidates
Facilitators
Supporters
Step 8Communicate with Target
No Communication Is Bad Communication
Step 8Communicate with Target
No Communication Is Bad CommunicationBe creative
Develop a well-honed message
Communicate your expectations
Tailor message to audience
Be creative
Develop a well-honed message
Communicate your expectations
Tailor message to audience
Step 9Plan for Continued Success
Step 9Plan for Continued Success
Develop a Timeline for Activities
Create Assessment Points
Maintain Open Lines of Communication (Ingress/Egress)
Develop a Timeline for Activities
Create Assessment Points
Maintain Open Lines of Communication (Ingress/Egress)
For more InformationFor more InformationFor more InformationFor more Information
Contact
Vincent770-719-1606
Contact
Vincent770-719-1606