Eng@ging Entrepreneurs Online 

Online Registration

Alex GauthierAdvisory Board Member@ Million PeacemakersVP Marketing @ Amilia

– Online Registration & membership software –

About

Daily Average Time Spent on Media (in minutes)

Source: Statistia 2015

Daily Average Spent on Social Networks (in hours)

Source: globalwebindex 2014

Expectations from this talk?

Top reasons to join a Chamber of Commerce?

Stories

Don’t be WaldoI hate Waldo…

Google Search Trends

Interest over time in the U.S.

Source: Google Trends 2015

MeetupChamber of Commerce

Hidden in the interwebs

Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15

Amilia TrafficB

A

An online journey

A: What we thought people where searching for

B: What people were actually searching for

1. Make it easy to find you

Google AdWordsFacebook profile and adsLinkedIn group and profile and adsWrite good contentHave your members write good content

2. Make it Easy to join you

Online registration forms Online paymentAllow recurring paymentsMake membership a monthly or yearly subscription

3. Make it easy to stay in the loop

Regular newsletter & blog postsShare member profiles on your blogShare events and news and content on FB and LinkedInUse LinkedIn groups for discussion among members

I was Mr Miyagi-ed onceAnd I loved it…

Membership Attrition rates in Fitness

20% 30% 40% 50% 60%

0%

100%

A: <5% of clubs with less than 30% attrition

A

B

C

B: 90% of clubs with 30%-50% attritionC: <5% of clubs with more than 50% attrition

Attrition rate

% of clubs

Source: IHRSA 2014

The leaky bucket syndrome

A shared challenge

Fitness Clubs

DonorsChambers of Commerce

Associations

Skiing at Squaw Valley

Ouch!

The Atwater Club

Established: 1926

Leading cause of Attrition

Squash this!

More than just beer

1. Give stuff for free

It works 100% of the time, everytime. Free Trial – come to all events free for 1 month Free events, meetups, training for new members Provide amazing content (eBooks, Webinars, blog posts,

newsletters, etc) Send video excerps of great speakers to new members

2. Bridge online & offline

Once I’ve paid my dues – contact me personally by emailHave an existing member break the icePromote mentorship opportunities.

- LinkedIn, Chat, Skype, Face-to-face

3. Everyone loves a discount

Don’t be that guy who only gives discounts to new members. Use the concept of drop-ins & class passes

- for events, workshops, activities Promotions based on age of participants 1st renewal has a 50% discount

That time I wanted a tribal tattoo

Google Search Trends

Interest over time in the U.S.

Source: Google Trends 2015

VeganCrossfit

How do you find the vegan at a party?

I’M VEGAN

What’s the first rule of Crossfit?

You never shut up about Crossfit

They are part of a tribe

What’s a tribe anyway?

Group of like-minded people They share a cause Active members Feel the cause is bigger than themselves Membership is voluntary Act as evangelists Has a leader(s)

Frank & Oak

1. Social Proof

Compliment your offline offering with an online one:- Webinars- Ask Me Anything (AMA)

Share events, news and content on Facebook and LinkedIn Boost & promote these posts, reach a wider audience

2. Exclusivity

Invite a select few to be involved in creating great content Share expertise & industry knowledge Personal stories & Success stories Share member profiles on your blog

3. From Online – Back into Offline

It’s more than business- Varied learning opportunities

Make them feel they are part of something bigger - Support a local community initiative- Share progress & goals online

Send thank you packages at their work

Coming full circle

1. Offline to online

2. Bridging Offline AND online

3. Online back to offline

Ideas?Question?Comments?