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ENGAGING PHOTOJOURNALISTS ON SOCIAL MEDIA By Bradley Wilson Journalism Education Association / National Scholastic Press Association [email protected] @bradleywilson09

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Photojournalists need to be making full use of social media, everything from Twitter to SmugMug not only to get their images out there but to make money.


  • 1. ENGAGINGPHOTOJOURNALISTSON SOCIAL MEDIABy Bradley WilsonJournalism Education Association / National Scholastic Press [email protected]@bradleywilson09

2. YOURE TALKINGABOUT SOCIAL MEDIA 3. PAGE 10 | FEATURE | HILITE | HILITE.ORG | FEB. 25, 2011 Social trendsTechnologicaldevelopmentsNegative headlinesSearchPutting a new face on everythingAs Facebook grows, the social media site has changed work, play, interactionThe most visited site on earthStory continued on next pageInternet timeStudy shows social media has become themost popular activity on the Internet906= 150 million hoursSocial mediaGames 407E-mail 329Portals 176InstantMessaging160NIELSON / SOURCEfacebook Home Profile AccountDid you know?Facebook nationIn 2010, Facebook hadaround 500 millionusers.That same year, thepopulation in theUnited States wasaround 310 millionThe population in India was1.2 billion.==CIA WORLD FACTBOOK ANDFACEBOOK / SOURCESCome home, log onto the computer and browse Facebook: its a familiarafter-school routine for sophomore Shivani Bajpai.Everybody has a Facebook, Bajpai said. I think I was going to India theyear I got one and that way pictures could be shared.Bajpai is just one of many Millennials who is connected to the worldslargest social network. Last year, Experian Hitwise reported that Facebookoutstripped Google as the most visited site of the year.Mass media teacher Nicole Wilson attributed Facebooks overtaking ofGoogle to the personal aspect of the social network.Who can you trust more than your friends? Wilson said. When you typein vacation hotels, into Google, you can get 200,000 hits. You dont knowwhere theyre coming from; you dont know if theyre credible. But you canput a Facebook status up that says, Does anybody have a good hotel sug-gestionfor... any location, and any of your friendscan respond to that.Facebook cited that its users spend over 700 billion minutes per monthon the site. Bajpai said she uses Facebook three hours a day.Facebook is addicting now; I kind of like everything about it, she said. Ilike the fact that you can keep in touch with people. Like you can text them,and you can call them, but Facebook is just a new form of communication.Wilson also acknowledged the growth of other social media sites.Social media is the way of the future, she said. Its here; its not go-inganywhere.Last year researcher Soraya Facebook, inflating heads?Mehdizadeh of York Universityconducted a study of 100 col-legestudents, and found thatstudents with lower self-esteemor higher levels of narcissismwere more likely to spend morethan an hour a day on Facebook.She clarified that her studies didnot necessarily mean Facebookmade its users narcissistic.SCIENTIFIC AMERICAN / SOURCETurn page Although Facebooks addictive nature does not bother Bajpai nor Wilson,two psychologists, Jean M. Twenge, PhD and W. Keith Campbell, PhD, wrotean influential book in 2009 titled The Narcissism Epidemic: Living in theAge of Entitlement. They claim social networking sites allow people toescape real friendships and simply collect Facebook friends or Twitterfollowers, making them more self-centered.In spite of such concerns, psychology teacher Peter OHara said Face-bookis simply an outlet for emotions no different from e-mail or tele-phone.According to him, some people will always try to compensate forlow self-esteem by acting confident and extroverted, whether on Facebook,on e-mail or on the phone. However, he said, the impersonal, accessibleInternet is where narcissists may feel the most comfortable engaging inthis behavior.You can sit in the comfort of your bedroom and put something out onFacebook that you would never do if all of your friends were watching you,OHara said.He said the same conversations or experiences are sometimes more dif-ficultbut also more enjoyable in real life than online.In agreement, Bajpai said she is cautious of letting Facebook take overher social life because her friends profile pages do not match up to herfriends in person.If you take Facebook (too) seriously, then you have an issue to beginwith, Bajpai said. Some people sit there on their laptop and just takepictures of themselves for no reason. I think thats a little stupid, but notmany people are like that.Up, up and away2010 has seen both the rise and fallof some social media sites= Change in ranking from 2009Top 10 most visited websites in 20101. www.facebook.com2. www.google.com3. mail.yahoo.com4. www.yahoo.com5. www.youtube.com16. www.msn.com7. www.myspace.com8. mail.live.com9. search.yahoo.com10. www.bing.comFacebooks seasont Facebook sur-passedGoogleas the mostvisited websitet It accounted for8.93 percentof all visitst Twitter grewby 109percent in2010t News Corp.plans to sellMyspaceEXPERIAN HITWISE AND MASHABLE / SOURCES 4. Legend, William R. Boone High School (Orlando, Fla.) 5. Silver ChipsMontgomery Blair HighSchool2009 6. YOURE USING ITYOU WANT LOTS OF INFORMATIONYOU WANT IT NOWYOU WANT IT TO COME TO YOUADD GENERATION 7. YOU CAN ENGAGEEFFICIENTLY ANDPRODUCTIVELYIT CANT BE AN AFTERTHOUGHTIT HAS TO BE PART OF WORKFLOWRIGHT TOOL FOR THE RIGHT JOB 8. Facebook is a socialnetworking Web sitefounded in 2004. SinceSeptember 2006, anyoneover the age of 13 with avalid e-mail address canbecome a Facebook user.It is now traded onNASDAQ as FB andvalued at $17.89 billionwith more than 1 billionactive users. 9. SAN DIEGO College students who use Facebook spendless time studying and have lower grade point averages thanstudents who have not signed up for the social networkingwebsite, according to a pilot study. 10. TMLaunched in July of2006, a tweet is limitedto 140 characters perpost. Sort of like a real-timeservice forheadlines.Accessible online, in e-mail, on mobilephones and through other services.500 million registered users in 2012, whoposted 340 million tweets per day 11. 772,925 retweets, 293,922 favorites200,000+ retweets2,030,000 retweets, 3,419,000 favoriteshttp://favstar.fm/all-time-most-favorited-tweets 12. Pinterest, launched in Marchof 2010, is a pinboard-stylephoto-sharing website thatallows users to create andmanage theme-based imagecollections such as events,interests, and hobbies.Users can browse otherpinboards for images, re-pinimages to their ownpinboards, or like photos. 13. Instagram, an onlinemobile photo-sharing,video-sharingand social networkingservice, was createdby Kevin Systrom andMike Krieger andlaunched in October2010. It has more than100 million users. 14. Instagram enables users totake pictures and videos,apply digital filters to them,and share them on socialnetworking services, such asFacebook, Twitter, Tumblrand Flickr.A distinctive feature is that itconfines photos to a squareshape, similar to KodakInstamatic and Polaroidimages. 15. SmugMug, launched in 2002,enables users to sell theirphotographs online. Itsturnkey solution. You putphotos online and user canbuy them.81 employees. Hundreds ofthousands of ecstaticcustomers. 1,368,348,560photos and counting. 16. Do galleries 17. Includecaptions 18. Have fun 19. Flickr is an image-hostingand video-hostingsite created in2004 and acquired byYahoo! in 2005.Photographers use it to sharephotographs in their communities andto get comments. 20. Video-sharingservices foruploading, viewingand sharing videos.Many schools blockYouTube, founded in2005. YouTube is now asubsidiary of Google.Vimeo, founded in 2004,is a little moresheltered and has morethan 3 million users. 21. TEXTINGKids between the ages of 12 and 17 text a median of 60 times aday up from 50 in 2009. Girls take the lead as most frequenttexters.SOURCE: Pew Research Centers InternetAmerican Life Project surveys, March 2012 22. Texting is the dominant dailymode of communicationbetween teens and all those withwhom they communicate. 23. How frequently does the student staffupdate content for its newspaper website?2006 2010SOURCE: College Media Advisers survey, spring 2010 24. GET ONLINEWebsiteFacebookTwitterFlickrInstagramPinterestSmugMug*SoundslidesVimeoYouTube* You can make money! 25. By Bradley [email protected]@bradleywilson09