engagement through social media at ibm

© 2012 IBM Corporation

Thursday @ASB

Mona Håkansson

5

Who’s Who in the Zoo

| © 2012 IBM Corporation

• Have a strategy• Considering... • We´re not social• Trying to understand it• We´re not there yet

11 | © 2012 IBM Corporation

I want to...

… make my work easier … get home

on time

… help others

… do my job better

… be recognised for what I achieve

… be appreciated

… get promoted

… sell more

… find a new role


1. IBM supports open dialogue and the exchange of ideas.2. Know the IBM Business Conduct Guidelines3. Be who you are.4. Be thoughtful about how you present yourself in online social networks.5. Speak in the first person.6. Use a disclaimer. 7. Managers and executives take note8. Respect copyright and fair use laws.9. Protecting confidential and proprietary information10. IBM's business performance.11. Protect IBM's clients, business partners and suppliers.12. Respect your audience and your coworkers.13. Add value.14. Don't pick fights.15. Be the first to respond to your own mistakes.16. Use your best judgment.17. Don't forget your day job.

14 | © 2012 IBM Corporation

lotusdk.wordpress.com

@IBMsocbiz_DK

Social Business – News, Tips & Tricks

© 2012 IBM Corporation15

Generation Y is coming – Prepare yourself!

Generation Y live and breed on Social Media platforms!

Fast adoption of tools Internal Social Media /Collaboration tools:

- We know the tools- We have it all in one place

- Use different methods for communication

Change in workforce / shift in paradigme

- Where does knowledge go?

- Knowledge share via Internal Social Media

- Gen Y will not go on course accept training – do it my way!


What effect does Gen Y have in “real life”?

- Work in teams -

- non- hierarcical organisation

- work flexible with Mobile and Cloud

- Customization / Engagement / Entitlement

- Corporations wants talents!

- Where is knowledge management in 10 years?

From APCO Worldwide


Future?

Organizations will increase their spending on enterprise social collaboration software at a compound annual growth rate of 61 percent through 2016, a year in which the market for these products will reach US$6.4 billion, compared with $600 million last year – klart eksempel på den forandring der er ved at ske.

Gen Y skal være facilitators for de ældre generationer – reverse mentoring!


The tools should

match the goals ...


How I Work Collaborating from anywhere at any time.

How I Create Tapping into a wide variety of insight and expertise.

How I Buy Interacting with peers and engaging with the company.

Technology is dramatically changing the way we live

© 2012 IBM Corporation© 2011 IBM Corporation

Bringing social tools into the enterprise

• 200 million tweets sent via Twitter each day

• More than 7 billion pieces of content shared each week on Facebook

Find and share information instantly

Rise of social networking and mobile devices

People are empowered like never before

• Social networking accounts for 22% of all online time

• Smartphone and tablet shipments now outpace PCs

• 37% of US IT workers are using technology they master first at home, then bring to work

• 64% of GenY download unauthorized applications at least once a week to get their job done

Source: Forrester: Forrsights Workforce Survey 2011

Source: Facebook, 2011Source: Nielsenwire, 6/1/2010, Morgan Stanley

« A Social Business is a businessthat embeds «social» in all of its processes,connecting people to people, people to information,and data to insight.It is a company that engages its employees andclients in a two-way dialogue with social tools, istransparent in sharing its expertise beyond its fourwalls, and is nimble in its use of insights to changeon a dime.It is different from social media, in that social mediaprimarily adresses or focuses on marketing andpublic relations.»- Sandy Car ter , Get Bold


By removing barriers, a social business allows people to apply expertise and insights that improve and accelerate results across business functions:

Customer Care and Insight

Product and Service Innovation

Workforce Optimization

A social business optimizes interactions among people to gain a competitive advantage


New Goals of a Social Business


Understand what's going on – Social Analytics

Collaborate on a set of objectives and insights, find the right experts and drive actions

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In beta

The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion

Understand what is going on on my Web Site


Early revealing of trends allows for direct involvement of subject matter experts

Understanding the Sentiment in your OrganizationExample: HR Social Intelligence Dashboard


Transforming into a social business is like…

Speed

New horizonsFlexibility

Freedom

Suitable tools

Identify and deal with obstacles

Motivation

Infrastructure

Coach

Safety measures

…learning to ride a bike

Learning

You need…

…and determination


Native Social Mobile

It’s about creating a social business.

It’s about trusted relationships

It’s about creating a culture for innovation

It’s about social and business transformation

http://www.ibm.com/socialcollaboration

http://www-01.ibm.com/software/lotus/socialcollaboration/