Engagement Boost Cheat Sheet Pack

Engagement Boost Cheat Sheets 2

Hey you!

Is your brand stuck in a social rut? Are you feeling a little burned out? If your engagement numbers need a lift and you’re fresh out of ideas, this Engagement Boost Cheat Sheet Pack is for you.

We’ve organized our engagement boost tips by network (Facebook, Instagram, and Twitter), and included enough so you can try something new every single day of your workweek! Believe me: a little experimentation can work wonders.

Enjoy!

@LLHitzContent Marketing ProducerSimply Measured

LUCY HITZ

Facebook Engagement Boost Cheat Sheet 3

Smart social marketers get people to look at their brand or product in a new way. You don’t need to release a new product (like, say, a cruise ship) to do this. Try building a campaign or set of posts around a minor or forgotten brand feature by looking at it from a different angle.

1. DEBUT SOMETHING. ANYTHING

ENGAGEMENT BOOST CHEAT SHEET

Facebook Engagement Boost Cheat Sheet 4

People love sharing their opinions, especially about brands they care about. This is why brand posts that ask questions tend to drive a lot of engagement. Ask a brand-related question and get the conversation started. Be sure to respond to the comments you receive. This will generate greater buzz and make fans more likely to engage with your brand again in the future.

2. ASK A QUESTION

3. INCLUDE A VIDEOIt doesn’t have to be complicated, it doesn’t have to be fancy, but all recent studies agree that posting native Facebook videos is a major engagement booster for brands.

FACEBOOK ENGAGEMENT BOOST

Facebook Engagement Boost Cheat Sheet 5

Creating and posting humorous, brand-related, audience-targeted memes is a great way to provide your fans with new content, without using a ton of resources.

4. MEME IT UP

5. GIVE (BRAND-APPROPRIATE) TIPSProvide your Facebook fans with real value by offering a short piece of advice, along with an image and link to your blog. This is a reliable method of driving traffic to your site, as well as boosting your Facebook engagement.

FACEBOOK ENGAGEMENT BOOST

Instagram Engagement Boost Cheat Sheet 6

Don’t be afraid to make people scratch their heads a little bit. Oftentimes, nonsensical whimsy is what entices Instagram users to engage and, perhaps most importantly, keeps your brand top-of-mind.

1. WTF MARKETING

ENGAGEMENT BOOST CHEAT SHEET

Instagram Engagement Boost Cheat Sheet 7

Choose a good-looking photo of an icon who will resonate with your audience. This never fails to please on Instagram.

2. BIRTHDAY. IT’S YOUR BIRTHDAY

3. INCENTIVIZED USER-GENERATED CONTENTOffer a prize for the best photo or video using a hashtag of your choosing. You’ll gain content to use in the weeks to come, connect with participants in a meaningful way, and come to understand your Instagram audience better, too.

INSTAGRAM ENGAGEMENT BOOST

Instagram Engagement Boost Cheat Sheet 8

Whether you sell Frosty’s or car parts, there is something worth Instagramming in your brand’s arsenal. We promise. Today, try posting a photo of a product in a compelling way. Pair it with a playful caption for serious social success.

4. BELIEVE IN YOUR PRODUCT

5. HASHTAGS FOR DISCOVERYUsing the right hashtags can get you discovered by Instagram users who you want as members of your social audience. Today, use at least five hashtags in your Instagram post. A combination of specific, like #emiratesairline, and broad, like #travel, is ideal. This method will cast a wide net for potential discovery, yet keep attention focused on your brand.

INSTAGRAM ENGAGEMENT BOOST

Twitter Engagement Boost Cheat Sheet 9

Twitter is a great place to give people truly useful information. It establishes your brand as a knowledgeable authority on whichever industry you’re in. Providing real value in this way might even keep your brand safe when users periodically trim down the list of who they follow. Today, tweet out a piece of information that you think will interest your target audience. Of course, pair with visual collateral.

1. TEACH SOMETHING

ENGAGEMENT BOOST CHEAT SHEET

Twitter Engagement Boost Cheat Sheet 10

This doesn’t necessarily mean creating new visual content, but it does mean using the collateral you do have creatively, and doing so with a quick turnaround to fully ride the trend wave for maximum engagement. Today, choose a trending hashtag and build a tweet or two around it.

2. LEVERAGE A POPULAR HASHTAG

3. BUTT INTO THE CONVERSATIONGet involved, especially if people are saying nice things about your brand. Don’t leave ‘em hanging! This encourages a healthily engaged Twitter community, and gives your brand real personality. Today, make it a goal to respond to twenty people who have mentioned your brand.

TWITTER ENGAGEMENT BOOST

Twitter Engagement Boost Cheat Sheet 11

Like this sassy yet genial interaction between Taco Bell and rapper Mac Miller, throw a little shade at a celeb today (but not too much). If done right, this is a great way to drive hype on Twitter and generate massive engagement.

4. SASS IT UP

5. TRY THE COUNTDOWN FORMATEven if it’s just a build-up to your regularly scheduled weekly podcast, employ the countdown method a week in advance to stir up some extra interest on Twitter.

TWITTER ENGAGEMENT BOOST