[eng] flimper overview june 2015

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Flimper CONFIDENTIAL

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Page 1: [ENG] flimper overview june 2015

Flimper

CONFIDENTIAL

Page 2: [ENG] flimper overview june 2015

Flimper allows you to turn Twitter #hashtags into sales, leads and behavioral analytics

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How?

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Flimper has special permission from Twitter to automatically reply #hashtags

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Page 5: [ENG] flimper overview june 2015

Flimper

Flimper

1. create your #hashtag campaign2. communicate the campaign on Twitter

3. followers interact with you using #hashtag + @brand or retweet #hashtag

4. Flimper detects those tweets

5. the users receive automated responses

6. After they complete a form on a personalized web page, users

receive an email

7. Flimper analytics presents you with consumer data and

location Complete the form to receive your benefitName

Continue

Lastname

eMail

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Page 6: [ENG] flimper overview june 2015

Flimper analytics

engagement chart: you receive a complete analysis about the followers who engaged in retweets, FAVs, mentions and replies

database: enrich your database by collecting personal data from consumers

geo-positioning: localize where your customers are located to better target your campaigns

conversion funnel: a chart that shows you the ROI of your Twitter account

reach: you are able to see how many people saw your #hashtag

active users: allows you to reach out to existing consumers and identify potential consumers

leaders: easily recognize your most influential followers in the community

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customers who trust Flimper

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Case Studies

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#miblaque:

Goal: encourage consumption in an innovative way. Getting leads from the campaign participants in different stores.

-Solution: consumers tweeted #miblaque and received automated links to questionnaires, which they had to complete in order to receive a 20%OFF coupon.

-Result: 73% of the consumers that tweeted their selfie made a purchase.

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#SorteoMotoE:

-Goal: to turn Twitter followers into leads.

-Solution: created #SorteoMotoE with Flimper which had personalized links to a form that users had to complete in order to participate in a contest.

-Result: more than 368,000 users reached, 16,500 website visits, and 1,500 forms filled.

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#MesAniversarioArcor:

-Goal: analyze @arcor usage, market the brand, and recruit as many followers as possible.

-Solution: created #MesAniversarioArcor and provided incentive for consumers to retweet.

-Result: generated more than 3,000 new followers in 36 hours, reached more than 300,000 users, and collected data for the 2,043 followers that tweeted.

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Page 12: [ENG] flimper overview june 2015

#PreVentaGalaxyS6:

-Goal: spread word about the launch of Galaxy S6 on Twitter and received more than 1,000 pre-order forms from this campaign.

-Solution: created #PreVentaGalaxyS6 and a personalized response with a link to the pre-order site.

-Result: reached 280,000 users, leading to 9,616 clicks on the pre-order website. More than 5,000 forms were filled.

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Page 13: [ENG] flimper overview june 2015

#QuieroMiPoltergeist:

-Goal: to increase user interactions with Poltergeist

-Solution: created #QuieroMiPoltergeist and connected the hashtag to ten different replies, which included videos and GIFs.

-Result: 80% of those who received a response from Flimper retweeted. The campaign reached more than 178,000 Tweeters by FAV.

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Page 14: [ENG] flimper overview june 2015

#EstéreoFanCocaCola:

-Goal: to market the brand by taking advantage of their sponsored event, the Estéreo Picnic Festival in Colombia.-Solution: created #EstéreoFanCocaCola to count each participant’s tweets, and selected winners with the most tweets.

-Result: with more than 4,700 tweets in 5 hours, the campaign was a Trending Topic in Bogotá. The 15 winners tweeted 140~485 times.

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Page 15: [ENG] flimper overview june 2015

Flimper

CONFIDENTIAL