BriefCreate a concept and design direction for this years graduate show and apply to a range of promotional material.

Heather Bradley

BA(Hons) Graphic Design, Year 3

End of Year Show Pitch

1/6

Concept‘Take a peek.’A multi-functional concept; taking a peek at the exhibition and taking a peek at the upcoming talent.

Drawing the audience in by playing with exclusivity.Specifically playing on the interactive elements of opening, creating that suspence and enabling the audience to take part.

Tone of VoiceProfessional, friendly, informative.

DeliverablesConcept, V.I.P Invitation, Poster/leaflet, Interior & Exterior signage, Web icon and webpage.

The concept applied to the invitation. Pushing the idea of not being able to see what it’s about on first glance and letting curiosity get the better of you.

The way it is folded makes the audience feel that they are ‘taking a peek’ and gives that sence of being exclusive.

Heather Bradley

BA(Hons) Graphic Design, Year 3

End of Year Show Pitch

2/6

Colour has been used to add excitement inside where it refers to the end of year show, and gives it a striking look.

A black foil is applied to the invite, making it feel that little bit more special and something to keep.

Again, taking the concept through to the poster design. Having very limited information on the front and almost forcing the audience to open it.

Poster is double sided on light weight matt stock for ease of folding.

Heather Bradley

BA(Hons) Graphic Design, Year 3

End of Year Show Pitch

3/6

Applying the concept to the foyet outside the college. Having the ‘slogan’ on the outside and the inside open where people will go to find out what it’s all about, again, playing around with audience interactivity.

An A5 box has been placed inside so that viewers can also pick up a poster whilst they are in there.

Heather Bradley

BA(Hons) Graphic Design, Year 3

End of Year Show Pitch

4/6

The identity design further applied to the interior signage and wayfinding graphics.

Each box is a ‘pocket’ so that yearbooks or course information can be stored and picked up and read on their way their.

Heather Bradley

BA(Hons) Graphic Design, Year 3

End of Year Show Pitch

5/6

Identity applied to web icon and webpage on the Leeds College of Art site. Continuing the use of of introducing the colour after the audience have reacted and when the end of year show information is displayed.

Heather Bradley

BA(Hons) Graphic Design, Year 3

End of Year Show Pitch

6/6