end of year show pitch boards
DESCRIPTION
end of year show pitch boardsTRANSCRIPT
Luke HallamEnd of Year Show 2011 Proposal‘Cream of the Crop’
lh85996March 2011
‘Cream of the Crop’ represents the Showcase of the Best in Art, Design, Craft and Creative Thinking.With Previous Award-winning Creatives Studying at Leeds College of Art, the imagery reflects the merits and triumphs the College has produced.
The Poster is at square format instead of a standard ‘A’ format for a slight variation, and the Clean white background is a refreshing change to the over-powering use of colours it will more than likely be placed around. This in turn draws attention to the Merit symbol and the relaxed informative nature of the design.
Luke HallamEnd of Year Show 2011 Proposal‘Cream of the Crop’
lh85996March 2011
The Merit imagery is continued throughout the range of deliverables for the End of Year Show, with strong variations for each Course. These additional logos will be used to distinguish Course locations and determine location through signage. Signage reflects successful rules from transport signage, and is explained in further detail later in the proposal.
The leaflet/invite proposal Also continues the Merit imagery with adhesive seals to envelopes, a variation on the LCA text logo and colour variations for Course listings. Although ‘League Gothic’ type has been used for logos, Helvetica has been used for body copy and larger amounts of type for ease of readability.
Luke HallamEnd of Year Show 2011 Proposal‘Cream of the Crop’
lh85996March 2011
Signage for previous has had variations in success for usability during busier times of the show. My proposal features larger signage examples positioned higher above crowds and obstacles for a clearer view.Type used for Signage is League Gothic but in Lowercase form. It is proven that Words are read as shapes rather than the words themselves, to distinguish shapes and increases readability.
Colour choices for courses will be carefully chosen to distinguish differences easily which may be close together.Additionally with signage choices, certain examples will feature just colour logos to show where numerous courses are placed, and then closer the user is to the required course, more specific information is shown.