end of advertising and transformation of agencies by koksal a12 2009 091123032320 phpapp01
TRANSCRIPT
8/4/2019 End of Advertising and Transformation of Agencies By Koksal a12 2009 091123032320 Phpapp01
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Future of
Advertising...
& Agencies
by
Köksal Abdurrahmanoğlu
a digitally enhanced individual
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Future of
Advertising...
& Agencies
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Let's see how we findout about new products
or services...
Watch WhereAdvertising Headed
click
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NEWS FLASH!End of Advertising as we know it is here!
Advertising will change more in 5 yearsthan previous 50
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Ooops!
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Here lies the Advertising Agency
It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be
nimble, and reluctant to walk away from its heritage of thirty second spots.
It died Stubborn and Alone.
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Watch Bob Garfield’sThe Chaos Scenario
click
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So...
What is the
Future of Advertising?
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Not the
Advertising we knew!
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reaching 50 million audience
Radio
38 yrs
TV
13yrs
Internet
4 yrs
iPod3 yrs
2 yrs
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6 degrees of seperation...
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ok
is now 3 degrees!
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Brands beware!
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Looks moremeaningful this way!
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Consumer
Evolution of
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ConsumerBefore...
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Now!
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PINNACLE of
MARKETING is...
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Not
any-
more
C t b d f !
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Create brand fans!
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Make their lives
BETTER!
by doing things WITH & FOR
PEOPLE
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engaging
connecting
delivering content
interacting
RO Involvement
intimate gestures
revealing
interrupting
directing
shouting
reacting
RO Investment
big promises
explaining
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Marketing is…
New way of
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supportive
playful
customizable
informative
honest
engaging
personal
collaborative
generous
experimental
helpful
adventurous
Marketing is…
New way of
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Advertising
Evolution of
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Watch BG’sWhopper Freakout
click
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credits… MediaFuturist.com
by Gerd Leonhard
Future of Marketing and Advertising Lecturesby Paul Isakson (Head of Strategy Space150)
The Future of Advertising. WTF?by David Armano (Sr. Partner of Dachis Corp.)
On the Future of Advertisingby Grant Richards (Engine Company 1)
Future of Advertising | Trend Watching 2009by Lorenzo Mendoza
FEED 2008 (Digital Brand Experience Report)by Razorfish
The End of Advertising as We Know Itby IBM Global Business Services
The Chaos Scenarioby Bob Garfield
Propulsionby Tim Williams
Workforfood.nuby Diego Zambrano
Moon Advertisingby Bobby Voeten
www.coloribus.com
www.creativity-online.com
www.vimeo.com
www.gapingvoid.com
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contact...
@koksal
koksala.wordpress.com
tr.linkedin.com/in/koksal
www.adinteractive.com.tr
Join us where we discuss the Future of Advertising at http://www.linkedin.com/groups?gid=2090773&trk=hb_side_g