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Employee communications

on B’link

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We want to make your busy life a little less stressful.

That’s why we provide you with ready-to-share emails and flyers as well as copy-and-paste messages on B’link. You can share these with your employees about their health plan benefits throughout their plan year.

blink.premera.com

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4 tips for getting the most out of B’link

1 Think about your employees and how they want to receive communications. Send an email, post a flyer, or include a message in your employee newsletter. Content is served up best when it meets your employees where they are. Customize B’link communications by adding your logo and details that are specific to your company’s benefit offerings.

2 Say it, then say it again, and again, and again—and in different ways. Studies show that the human brain needs to see something more than once, twice, or even three times for information to sink in. So mix it up and use the variety of communication tools you’ll find on B’link.

3 �Promote�benefits�based�on�the�season. When it’s flu season, promote vaccinations and preventive care. When it’s summer, promote skin cancer awareness. By tying topics to the season, the message might resonate better with your employees.

4 Bookmark B’link and visit often.Throughout the year, we will add topics, tools, and resources, so bookmark the site and check B’link often.

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Employee communications on B’link

Employee communications on B’link are organized into 3 sections. Under each section, you’ll find categories of topics that address employers’ most common communication needs.

You can also search for a specific topic using the search function located at the top of the page.

UNDERSTAND YOUR BENEFITS AND COSTS

Open enrollment

Help your employees understand their options before, during, and after open enrollment.

Benefits�101

Make it easier for your employees to understand their health benefits.

Understanding costs

Educate employees about where to go to see the costs for their healthcare services.

GET THE MOST OUT OF YOUR BENEFITS

Pharmacy�101

Show your employees these tools and resources to help them understand and use their pharmacy benefits wisely.

Choose the right care

Help employees understand their care options and costs.

Plan a doctor’s visit

Use these quick tips and tools to help employees make the most of their time with their doctors.

Manage your plan

Help employees find answers to their questions with these self-service tools and resources.

TAKE CARE OF YOUR HEALTH

Preventive care

Encourage your employees to take good care of their health and avoid high medical bills by getting regular preventive care.

Wellness

Connect your employees with wellness resources that help them lead a healthy lifestyle.

Dental health

Provide your employees with tips and tools to protect their smile and overall health.

Managing conditions

Let your employees know about support available for them to manage a chronic condition, illness, or hospitalization.

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Select topics from this section: UNDERSTAND YOUR BENEFITS

Select topics from this section: GET THE MOST OUT OF YOUR BENEFITS

MONTHS 1–4 MONTHS 5–8 MONTHS 9–12

1 MONTH PRIOR TO YOUR HEALTH PLAN

EFFECTIVE DATE

Select topics from this section: TAKE CARE OF YOUR HEALTH

Sample communication timeline for your plan year

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IMPORTANT NOTE: Premera is providing these templates as a courtesy to our valued employers. Many employers find that these templates help them communicate better with their employees about important health plan information.However, we are not authorizing any changes to text, pictures, or any other formatting, unless specifically identified in the documents. Employers will be solely responsible for all consequences due to any unauthorized changes made to the provided templates.

HAVE FEEDBACK OR A STORY TO SHARE?

We built B’link to link benefit administrators with easy-to-use communications and resources. We welcome your ideas for new topics and stories about how you use B’link. Send an email to blink@premera.com.

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Go to blink.premera.com to get started in an instant.

039140 (04-01-2018)