emotion in web
DESCRIPTION
Using Emotion in Web Design to help sell or promote your service. Slides used for the talk that I did at London Google Campus on September 23rd 2014.TRANSCRIPT
Emotion in Web Design
Suleiman Leadbitter - @Sulcalibur
:)Don’t worry, it gets better…
:oDon’t worry, it gets better…
Emotional[ih-moh-shuh-nl]
adjective
1. Pertaining to or involving emotion or the emotions 2. Subject to or easily affected by emotion:
We are an emotional family, given to demonstrations of affection. 3. Appealing to the emotions
An emotional request for contributions 4. Showing or revealing very strong emotions
An emotional scene in a play
5. Actuated, effected, or determined by emotion rather than reasonAn emotional decision is often a wrong decision
6. Governed by emotion He is in a highly emotional state of mind
Emotional[ih-moh-shuh-nl]
adjective
1. Pertaining to or involving emotion or the emotions 2. Subject to or easily affected by emotion:
We are an emotional family, given to demonstrations of affection. 3. Appealing to the emotions
An emotional request for contributions 4. Showing or revealing very strong emotions
An emotional scene in a play
5. Actuated, effected, or determined by emotion rather than reasonAn emotional decision is often a wrong decision
6. Governed by emotion He is in a highly emotional state of mind
Emotion is for Art, not Design
Right?
Especially not Web Design
Positive Emotions• Happy • Delighted • Elated • Hopeful • Thrilled • Excited • Content • Confident • Joyful
Negative Emotions• Sad • Anxious • Scared • Angry • Nervous • Annoyed • Jealous • Discontent • Grieved
Colours• Blue • Red • Green • Yellow • Orange • Purple • Black • White
TypographyFonts that we use can impact the experience
A Grand Visual approach…when used well
IconographyIcons that we use can change the feel of the text.
PhotographyA picture tells a thousand words apparently.
UnderstandingSome emotions fall flat.
Embracing WebUsing Web Technology to take full advantage.
So then…General round up of what we just went over.
• Relative Emotion • Typography • Layout • Icons • Photography • Understanding what works • Web technology (SVG, Javascript, etc)
