emily c gilbert, cv

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Education____________________________________ University of the Arts London, London College of Fashion BA (Hons) Fashion Journalism (print) (2:1) September 2012 - May 2015 - 8,000 word dissertation investigating audience perceptions of parodic slogans. - 15,000 word magazine aimed towards young female creatives interested in the minimalist style seen in fashion, art and product design. Greenwich University Journalism and Media Summer Course August 2009 - Produced an arts and culture magazine for the students and staof Greenwich University. Bexleyheath School A-Levels, AS Level, GCSE’s, BTEC September 2005 - May 2012 - A-Level: Media (B), English Literature & Language (C), Sociology (C) - AS Level: History (C) - GCSE: English (A), Media (A*), Maths (C), Film Studies (B) History, (C), Science (B) - BTEC: ICT (Merit) Professional History_____________________________ Access A Bus Sales UK - Database and Marketing Specialist September 2015 - present As the first marketing specialist at the vehicle sales company, I have been responsible for creating and implementing the core marketing strategy for the brand. With the use of a 5,000 strong client database (managed with Excel), I use email marketing techniques to target the companies products and services to particular individuals, groups and industries to generate sales. Additionally, a large part of the role is also associated with growing the companies online presence, focusing mainly on YouTube content, ‘pay per click’ advertising, generic advertising campaigns (used across a variety of social media platforms and made on Publisher and InDesign) and blog content written for SEO purposes (checked with Yoast’s Wordpress SEO plugin). POR PR - London Fashion Week Assistant September 2015 My main role with the fashion PR team lied in the smooth running of a number of shows including Pam Hogg and Marko Mitanovski. From escorting celebrity VIPs to organising the Fashion Scout show space, I acted as the front of house representative for both the PR team and the designer they were representing. Eight Magazine - Fashion Journalist & Social Media Contributor July 2015 - present Acting as their head fashion journalist, I produce content on both their online and printed platforms. Alongside journalism, I also assist the Editor in running the magazines social media pages, using FaceBook adverts in conjunction with topical news stories to create a strong readership and drive trac to their website. Nikita Karizma - PR, Marketing and Social Media Intern June 2015 - present My role with Karizma is appropriated with the daily runnings of their two labels, from social media posts and weekly newsletters to product copywriting and styling. This internship at both the designer line Nikita Karizma and the diusion line Karizma London has equipped me with the understanding of both the designer and high street target markets. EMILY CHARLOTTE GILBERT 21st March 1994 07725 111 998 [email protected]

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Page 1: Emily C Gilbert, CV

Education____________________________________ University of the Arts London, London College of FashionBA (Hons) Fashion Journalism (print) (2:1) September 2012 - May 2015 - 8,000 word dissertation investigating audience perceptions of parodic

slogans. - 15,000 word magazine aimed towards young female creatives interested in

the minimalist style seen in fashion, art and product design.

Greenwich UniversityJournalism and Media Summer Course August 2009 - Produced an arts and culture magazine for the students and staff of

Greenwich University.

Bexleyheath SchoolA-Levels, AS Level, GCSE’s, BTEC September 2005 - May 2012 - A-Level: Media (B), English Literature & Language (C), Sociology (C) - AS Level: History (C) - GCSE: English (A), Media (A*), Maths (C), Film Studies (B) History, (C),

Science (B) - BTEC: ICT (Merit)

Professional History_____________________________ Access A Bus Sales UK - Database and Marketing SpecialistSeptember 2015 - present As the first marketing specialist at the vehicle sales company, I have been responsible for creating and implementing the core marketing strategy for the brand. With the use of a 5,000 strong client database (managed with Excel), I use email marketing techniques to target the companies products and services to particular individuals, groups and industries to generate sales. Additionally, a large part of the role is also associated with growing the companies online presence, focusing mainly on YouTube content, ‘pay per click’ advertising, generic advertising campaigns (used across a variety of social media platforms and made on Publisher and InDesign) and blog content written for SEO purposes (checked with Yoast’s Wordpress SEO plugin).

POR PR - London Fashion Week AssistantSeptember 2015 My main role with the fashion PR team lied in the smooth running of a number of shows including Pam Hogg and Marko Mitanovski. From escorting celebrity VIPs to organising the Fashion Scout show space, I acted as the front of house representative for both the PR team and the designer they were representing. Eight Magazine - Fashion Journalist & Social Media ContributorJuly 2015 - present Acting as their head fashion journalist, I produce content on both their online and printed platforms. Alongside journalism, I also assist the Editor in running the magazines social media pages, using FaceBook adverts in conjunction with topical news stories to create a strong readership and drive traffic to their website.

Nikita Karizma - PR, Marketing and Social Media InternJune 2015 - present My role with Karizma is appropriated with the daily runnings of their two labels, from social media posts and weekly newsletters to product copywriting and styling. This internship at both the designer line Nikita Karizma and the diffusion line Karizma London has equipped me with the understanding of both the designer and high street target markets.

EMILY CHARLOTTE GILBERT 21st March 1994 07725 111 998 [email protected]

Page 2: Emily C Gilbert, CV

“Emily is hard-working, pro-active and keen to succeed. She consistently impressed and

was a valuable member to our team…” Lucy Dyer, founder of Lucy S Dyer Consulting

Carlton Cars - Senior Telephonist January 2010 - August 2015 Carlton Cars are a well established minicab company servicing the South East of London. My five years there saw me perfect my telephone manor through customer bookings and general enquiries. I also partook in senior managerial duties such as managing the telephonist rota and training new members of staff. This role acted as a part time position to go alongside my fashion studies.

Lucy S Dyer Consulting - Social Media and Blogging InternMay 2014 - September 2014 Whilst with the branding strategy and publicity agency, I was in control of the social media and blog content of up to seven fashion, jewellery and accessory brands simultaneously. Using applications like TweetDeck and Hootsuite, I would schedule uploads and live post accordingly. This position also allowed me to perfect my photoshop skills in order to create imagery to assist my online posts.

Xclusive Touch - Fashion Blogger & Social Media InternJune 2013 - September 2013 Alongside editing and uploading the junior fashion bloggers writing onto the WordPress CMS, this internship saw me personally produce up to four articles a week and assist the team in launching their online magazine. The content was aimed towards a female audience and ranged from trend articles to celebrity style and gossip features. Alongside content, I was also in charge of advertising the fashion articles on their social media accounts in order to drive views and traffic to the company’s website.

British Fashion Council - London Fashion Week InternFebruary 2013Whilst with the BFC, I participated in a number of duties from assisting the press team in the media lounge (including putting together the daily press packets) representing front of house (welcoming guests and escorting VIPs). and vetting industry members (press, bloggers, buyers and VIPs) via their Google Analytics data to validate their access into the Designer Showrooms.

Conde Nast - Vogue Magazine InternJuly 2009 My main role at Vogue lied in assisting the advertising department in basic office duties, involving anything from scanning and photocopying magazine content to basic mail room and return duties.

Notable Achievements_____________________________ - MIN, my final major project, was chosen to be presented to industry members

at the prestigious London College of Fashion BA 2015 graduate show. - I was voted by fellow peers to be the Student Ambassador for the print sector

of the Fashion Journalism degree, reporting to the dean of university regarding student welfare and course structure.

- Awarded a first for my dissertation. - Within the first month at my current role, I solely generated a £70,000 sale of

the back of my marketing efforts.

IT Skills__________________________________________ Adobe InDesign (advanced), Adobe Photoshop (intermediate), Microsoft Publisher (advanced), Microsoft Excel (advanced), Microsoft Word (advanced), Wordpress (intermediate). Confident user of all Apple and PC devices along with both email and internet. Good understanding of SEO and writing for SEO purposes.

Useful Links______________________________________ LinkedIn: https://uk.linkedin.com/pub/emily-gilbert/a6/ba/873 ISSU Magazine Portfolio: http://issuu.com/32magazine_

References_______________________________________References available on request.