EXPLORATORY JOURNEY INTO

Design Thinking

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IceBreaker

Pick a neighborIntroduce yourselfAnd Draw him

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3Fear not the judgmentof your peers

Agenda

• How did I get here?• Intent• What is going on in

the world?• Design Thinking • Projects• Leadership• Feedback

How did I get here?

EntrepreneurAsiaForm, Wholly

AgilistAgile Coach, Innovation Consultant, Startup Mentor, Product Owner…

What exites me?Innovation, Sharing Economy, CryptoCurrencies, startups Mentoring, Permaculture, Culture Hacking, Digital Revolution

My job today?Head of Digital Innovation, Business Developer, Agile coach

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What’sgoing on

in the World?

Change is accelerati

ng

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FasterTech

Adoption

Telephone < Electricity< Refrigerator < TV < Internet< Smartphone

Exponential & combinatori

al

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Living Services

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11Exponential Growth• Temperature• Population• CO2• GDP• Loss of Forests

• Water use• Species• Paper• Motor vehicules

• Fisheries• Foreign Investment• Ozone depletion

1900 1950 2000SINGULARITY

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UnicornsTimeline

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Change the way we

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Disrupt or Die?They create an emotional connection betweena product or service and the prospective consumer

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Welcome to

Design Thinking

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42 yrs

112 yrs

Adventure MRI

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What is Design Thinking?Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients.

Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the end user (the customer)

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Translate observation into insights, insights into products and services that will improve lives.

Design thinking is an approach that frames problems creatively and generates innovative solutions, strategies, systems, paradigms at the nexus of domains

What is Design Thinking?

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“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” — Steve Jobs

Design for Steve J.

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Thinking from the perspective of your current and potential users

Work together to develop a range of creative solutions

Quickly build concepts in a format that can be easily shared

Loop back to the users to ensure offering solves specific problems

Design Thinking

Construct a point of view based on user needs and insights

Projects

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Discovery Project

Desk Research Competitor

Review Expert

Interviews Stakeholder in-

depth Interviews

Customer intercepts

Business Process Analysis

HYPOTHESIS DESIGN RESEARCH INSIGHTS OPPORTUNITIE

S IDEATION PROTOTYPE

2 Key user Personas

Multiple Opportunity Areas

1 Outlier Persona

Initial assumptions about the users, the market, services, products and competitors

Empathize Define Ideate Prototype & Test

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- Define – an actionable problem

statement

Surprising insightMeaningful Problem = Opportunities!

Clustering

Synthesis

Personas

Portable Incubator

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33InnovationProcess

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Innovation OpportunitiesThese are the 3 lenses that we use at every step of the project

DesignSprints

by

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ProjectRoadmap

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Design-Centric Organizations &

Creative leadership

Pyramid of Design Thinking

Practices

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How do youstrategize?

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Inside-out -> <- outside-in

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Creative Organization / Leadership

Embrace experimentation• Bias toward action• Experiment = innovate• OK take risk?• Build to think and learn• See pb as opportunities• “Prototyping is not an ideal but a

core competence”

Radical Collaboration• Connect people across

group• Help multidisciplinary

experts work together• Seek external sources:

open-innovation

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Focus on human values

• Biases towards physical interactions

• Is non-hierarchical

Be mindful of process

• Innovation is a process• Tools to engage• HCD? Research?• Innovation Games?• Prototyping? Testing?

Creative Organization / Leadership

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INNOVATIONGames

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Innovation Roadmap

Documentation of all ideas generated

Disseminate and share

Innovation Day

Prep Roadmap

InspireCreate Prioritize

Interview Stakeholders

Understand business context & challenges

Align on goals Trend/ Competitive

Reseach Inspiration Deck Design the

innovation workshops

Inspiration DeckPresentation

Detailed Discussions

Creative problem-solving sessions

Innovation Games Facilitation

Present, share and gather feedback

Select and prioritze ideas

50Transition Process

Wave 1Assessment

Identify ProblemsAreas of improvement

Wave 2 Training

RecommendationsBest Practices

Wave 3Strategic

alignmentsPrioritization

Implementation

Discovery

Emergence

Convergence

51Transition Process

Wave 1Interviews

SWOTVSM

Retros

Wave 2 Training on best practices

Story telling$100

Wave 3Game Plan

ImplementationRoadmap

Discovery

Emergence

Convergence

Design Thinking has the responsibility to shape the future we want to live in.

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Thanks!