Email Marketing: Content 101

Written Content

Written Content •  From Address •  Subject Line •  Pre-header •  Header •  Body •  CTA •  Footer

What do you need to consider?

•  How your name/email address appears in the recipient’s inbox.

•  Avoid using “no-reply” from addresses at all costs! (It’s kind of like telling your customers you don’t want to hear from them.)

From Address

•  The line in the inbox that gets people to open your email!

•  You can take an informative, witty, or mysterious approach.

Subject Line

•  The tiny bit of text that appears after the subject line in the inbox (not bolded) or at the very top of the email.

•  Keep this short and direct!

Pre-Header

Pre-Header

•  The title of your body text.

•  You can test using a

header or not.

Header

•  The “main course” of your email.

•  Keep mobile in mind

and limit scroll!

Body

•  The most important piece of your message -- the call to action!

•  Try not to give your users too many calls to action, remember your purpose.

CTA

Learn More About Email CTAs

•  Where your physical address goes (to be CAN-SPAM compliant) along with your unsubscribe.

•  Make your unsubscribe

as painless as possible. If users can’t find the unsubscribe, they can find the spam button!

Footer

Also, it’s 2015. Down with the batch and blast. Personalize your messages!

There’s a lot we could say about this topic…so for now we just want to focus on 3 things!

#1. Keep a decent balance between your image to text ratio

for a good user experience!

#2. Make it easy on yourself and keep it

clean & simple

Most importantly…

#3. Brand your email! Your recipients want to know it’s you.

Remember when seeking design help…

not all designers are email designers.

(So choose carefully!)

Bonus Tip:  

And that’s just a quick summary of the content

you’ll need for your marketing emails!

For information on how to grow your marketing email list:

Check out the SlideShare

For information on how to get those marketing emails delivered:

Download the Deliverability Guide

Happy Sending!